Now, maybe you’re thinking that Slideshare.net is the ugly stepsister in the online fairy tale, but you’ve got to give this hidden beauty another chance. What started out as a place to share powerpoint presentations is growing into a bona fide media hub.
One of my clients has been on the site for five years and has 25 uploads. Altogether, these presentations have been viewed by 53,760 people.
One presentation alone is about to break the 10K mark. That’s no small feat, when you consider that these are not just 140 characters, they’re entire presentations, packed with your ideas and advice.
Slideshare is owned by LinkedIn, which is investing resources into making this site bigger and badder by the day. New features were just announced and will be rolling out one per month, starting in September.
Wondering just what the heck to upload on this wunder tool?
1. Explain an industry term.
This does two things for you: it helps potential customers find you and it shows them that you’ve got something valuable to share. Don’t assume that everyone knows what you know about your field or industry!
This example explains two related terms that architects use all the time, green building and LEED. It’s fantastic because they’re industry-specific terms, but plenty of potential clients find them confusing.
2. Publish a How-To Guide
A Powerpoint/Keynote presentation is the perfect delivery vehicle to give step-by-step visual instructions.
3. Post a List
The top ten superfoods.
The five habits you must cultivate to live to 100.
The 25 most influential people in [insert your field here.]
Everybody loves a list. Fact.
4. Post a presentation you’ve already delivered.
Easy peasy. You’ve already made the preso, right? So use it again!
It boosts traffic and generates links to your website. Because Slideshare automatically creates a transcript that appears right below the slides for every presentation you upload, it’s a great SEO (search engine optimization) boost for those keywords you want to “own.” Snaps for simplicity.
5. Post your blog.
You’re gonna like this one, people. All you need is a freebie tool from PrintFriendly.com and you’re 60 seconds away from posting your blog to Slideshare.
And why not? Slideshare averages 60 million unique visitors a month and 215 million page views. Need help? Jump over here for a quick tutorial.
What are you waiting for? Get over to Slideshare and let your light shine, A Lister!
Set up your free profile on Slideshare.net. If you’ve got a presentation you’ve already delivered, upload that baby!