April 1, 2015

Three ways to win hearts and minds (backed by science)

Children's secretsGot any of these on your Life To Do List?

A message to share

A movement to ignite

A mission to fulfill

An empire to build

All of these require the same thing: an audience.

Call it what you want:

A tribe.






The bottom line is, you need true believers to win the day.

Why you should be persuasive

Being persuasive sometimes gets a bad rap (think “selling ice to an Eskimo”.) But we’re not talking about bilking Granny out of her life savings.

Instead, being persuasive means getting others to adopt a particular belief or pursue a particular action.

It’s not manipulation, which is getting people to do something against their own interests. Persuasion is the art of getting people to do things that are in their own best interest that also benefit you.

Doctors persuade patients to practice healthier lifestyles.

Parents persuade their children to make good choices that lead to happiness and fulfillment.

Political, social, business and religious leaders all use persuasion to gain support for their message.

You should, too.

Here are three tips to be more persuasive, backed up by scientific research:

1. Be bold.

No one is inspired by weak, wishy-washy positions.

“Maybe you should do this. It might work. But something else might work better for you. I don’t know.”

“I kinda think my idea could be right.” “What? You suggest something different? Oh, okay.”


I know that taking a stand feels risky. What if you’re wrong and someone calls you out?

What if people don’t agree with you and therefore don’t support you or your work?

A-Listers, I’ve got some news that may delight or dismay you:

How the message is delivered trumps its credibility or reasoning.

Here’s what I mean: we humans are wired to equate confidence with skill. We automatically view people who are confident as being skilled. And we prize confidence over data, when it comes to delivering ideas and information.

The research, by Don Moore of Carnegie Mellon University in Pittsburgh, Pennsylvania, shows that we prefer advice from a confident source, even to the point that we are willing to forgive a poor track record. Moore argues that in competitive situations, this can drive those offering advice to increasingly exaggerate how sure they are. And it spells bad news for scientists who try to be honest about gaps in their knowledge. [TheNewScientist.com]

So be bold. Stop saying, “I think” or “I believe.” Stop adding qualifiers to your speech.

It doesn’t mean that you should start baldly proclaiming every thought that floats through your brain as the gospel.

However, if you think something will work, say it will work. If you believe your idea is the right one, sing it loud and proud!

2. Be positive

Sometimes, when we want to persuade others, we use fear-based arguments.

“If you don’t do this, you’ll be losing out…”

“Because I said so!”

Fear and intimidation work, but only for a short time. The long-term play to win over others is to be positive.

Try this natural upper:


Can such a simple act really increase the amount of influence you have? Yes. Yes. And, yes.

In a research study, college students were shown a fleeting glimpse of a smiling face, too quickly to consciously recognize it. Others were shown angry and neutral faces. Before being shown the faces, all were asked – by another student, as what they believed to be an unrelated request – to participate in an unpaid beverage study.

Among those subliminally primed with angry faces, 24 percent decided to take part in the beverage study; 41 percent of those subliminally primed with neutral faces decided to participate; and 62 percent of those subliminally primed with happy faces decided to participate. [Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan By Francesca Gino]

Wait, it gets better. Smiling (like all our facial expressions) triggers mirror neurons in others.

Haven’t you noticed that when you smile at a group of people, say, while speaking, most will smile back at you? It’s one of our unconscious behaviors.

There’s major power in your pearly whites!

Use positive words

When you want to influence and persuade, don’t stop at a sunny expression. Use speech that’s positive, too. People respond to positive outcome statements.

Let’s look at the research, this time on presidential elections, from the University of Pennsylvania’s Positive Psychology Center. The study concluded that people tend to vote for the more hopeful and optimistic candidate in presidential elections.

In fact, from 1900 through the 1980s, the Center reports, the optimistic presidential candidate has won 80 percent of the time. The only exceptions have been Franklin Delano Roosevelt in his three reelection bids, and Richard Nixon. [University of Pennsylvania’s Positive Psychology Center]

3. Use your energy

I’m gonna quote myself here, “A truly ridiculous amount of your success in life is determined by your energy. Fact.” [Famous in Your Field]

The same is true for persuasiveness. When you exude energy and transfer it to your audience, they’re more likely to be convinced.

If you are interested in and enthusiastic about your subject, you increase the level of interest and enthusiasm in your audience. Your voice and your physiology should indicate your level of enthusiasm. If you say, for example, that you are “glad to be here,” your voice and your body should show that you truly are glad. If you look depressed and speak in a small, shaky voice, your audience will believe your appearance rather than your words. [Bowman, Western Michigan University]

The most persuasive people know how to transfer their energy to others, to motivate and engage them.

Here are three ways to wield your energy super powers:

  • Eye contact
  • Warmth in your voice
  • Physical contact

Your fame boosting assignment:

This week, pick two conversations or events where you want to persuasive. Plan how you’ll use these data-backed persuasion tools to win those hearts and minds.

It’s a special kind of magic, my friends.

5 ways to use LinkedIn to get more speaking opportunities

LinkedIn just doesn’t get enough love. As a social media tool, it’s so different from the web’s prom queens, Facebook, Twitter, Instagram and Pinterest, that people tend to ignore it.

But that’s a mistake. Google your own name and see what shows up. I predict that your LinkedIn profile is one of the top five (usually top three) items on the search results page.

So let’s put that high-priced real estate to work for you and get more speaking opportunities flowing your way!

Famous in your field: 5 ways to get speaking opportunities with LinkedIn

(By the way, much of this advice that I’m about to share works for other expertise areas other than speaking, too. If you’re a trainer. A consultant. Coach. CPA. Photographer.)

1. Make sure your LinkedIn headline and profile show that you’re a speaker.

In LinkedIn, you have 120 characters to wow people with what you do. It’s like a virtual name badge, that travels with you throughout LinkedIn (and it’s the “preview” that appears in the results listing when someone Googles your name.)

Don’t get clever here! This is not the time to tout yourself as the “High Empress who Unlocks Your Inner Essence.”

You want a headline that:

A. Contains words and phrases that people are actually typing into Google or LinkedIn to find people like you.

Because I’m talking about getting speaking engagements using LinkedIn, your headlines would include words or phrases like:

Keynote speaker
Dynamic speaker

B. Lets people know what the heck you do. (Thanks, but I’ll keep my Inner Essence under wraps for now!)

You might include your speaking specialty, like Derek Mehraban or Christopher S. Penn:

LinkedIn headline for Derek Mehraban


2. Use a great header image (ahem, maybe of you speaking at an event?)

LinkedIn has been furiously adding features to make the site more visual, including a header image for your profile page, a la Facebook and Twitter. Recommended image dimensions are 1400 x 425.

Why not add an image that grabs attention *and* reminds visitors that you’re a stone cold speaker?

Marketing expert Christopher Penn gives loads of presentations about data and analytics. His LinkedIn background image backs up his data chops.


(Careful here…this really is a “background photo.” Elements of your profile will overlap the image. Pro tip:  fade it or have it designed to line up with your headshot, so that it doesn’t clash too much with your profile content.)

Check out how LinkedIn expert and professional speaker, William Arruda, uses several photos of him speaking. Even though the pictures are partially covered by his profile, his friendly face is front and center.


3. Add speaking or presentations to your profile.

You can upload presentations, PDF files, and video to your profile. Use them to prove that you rock rooms on the reg!

Share video clips, photos and content from your speaking gigs. LinkedIn has a feature called Professional Portfolio – use it to include video, presentation slides, photos and PDFs. These will appear in your Experience section.

I’ve also seen two creative variations on this idea:

  • List your previous talks or presentations in a special Publications section, like Hope Wilson, CPSM does.
  • Or add them to your main Experience section, like Christopher Penn. His approach is particularly effective, because he’s keynoted at prestigious industry conferences.

4. Get killer testimonials from meeting planners, event organizers and audience members.

The best proof that you can own the room and deliver the goods doesn’t come from you, but from someone who’s hired you, hosted you or seen you speak.

Once you’ve performed brilliantly, ask the organizers and attendees to recommend you on LinkedIn. It’s social proof and we all love that.

5. Wow people with your knowledge in LinkedIn groups.

LinkedIn has groups for errrrything. And while some of them – sorry, LinkedIn – just plain suck, there are plenty that are gold mines. The rules for making friends and influencing people in LinkedIn groups are exactly the same as real life networking:

Be cool and Be helpful.

The most valuable groups don’t allow any self-promotions in the discussion threads.

Don’t just participate in groups for speakers, though. Find groups that your target audience belongs to.

And don’t forget geography-based groups! Whether you live in Ann Arbor or Austin, meeting people in your own backyard can help you get even more speaking opportunities.

Your Fame Boosting Assignment

This week, wander over to your LinkedIn profile and pick two of these tips to put into action. (Remember, you can promote your speaking or any other area of expertise.)

Then you’ll have it – a LinkedIn profile that commands the spotlight!

Boost your success in 60 seconds a day

CreateYourOwnSelfImageHere’s a little known fact: our self-image is a self-fulfilling prophecy.

What we believe about ourselves is our reality. And whether that thing that we believe is actually true or not, our actions and behaviors support the self-image that we’ve created.

Sound a little woo-woo? (Or like just plain crazy talk?)

Let’s break it down

If your self image is as someone who’s always late, you say and think things like, “I’m always late. I can’t help it. It’s just who I am.”

And you know what? It’s a sure bet that you are almost always late.

But not because you can’t help it. It’s because your self-image as someone who’s perpetually late has you practicing behaviors that make it true.

  • Like leaving for a destination without mapping out the route first.
  • Or allowing exactly zero extra minutes to get somewhere.
  • Or planning to leave on time, but then doing “one more thing” before you run out the door.

Bing Boom Bam – your self image is correct! You, my friend, are always late. (Or freeze up when you speak. Or get too nervous to ask for the business. You get it.)

But what do people who have an self-image of always being on time do? What are their behaviors?

  • They map out their route to a new destination before leaving the house.
  • They leave plenty of extra time for unexpected snafus on the way.
  • Maybe they even pack a few things to do, so that they can be productive with their time when they arrive early at a destination.

What really matters

Now for the killer question: what does self-image have to do with becoming famous in your field?

It’s this, future A-Lister…your self-image, your “I am” statements might be holding you back without your even knowing it.

And that’s kind of a big deal, at least when it comes to creating success.


Shocking, huh? We’ve been taught that learning more is the key to success.

The fact is, your IQ doesn’t determine your success. Other factors, like your charisma and your ability to motivate yourself outpace any advantage you might get from a few extra points on the intelligence scale.

And that’s why your self-image is so darned important to your success. 

You could be spending all of your time and energy taking one more class, inhaling another course or learning the latest technique in your industry, when working on your self-image is what packs the biggest punch. 

Make it work for you

When you are intentional about who you want to become, you’ll unconsciously change your behaviors to support that self-image. You’ll want to “live up” to your own standards.

So put your self-image to work for you. Create “I am” statements that empower and motivate you to achieve your fame-worthy goals.

Here are three super simple steps to put it into action.

1. Flip that script


First, choose something empowering, an “I am” statement that describes the person you want to be. Here’s a fabulous one to fuel your fire:

“I can do anything I set my mind to.”

But you know that just sayin’ something don’t make it true! What your subconscious mind needs is evidence. And that’s Step 2.

2. Prove it to yourself. 

What your mind needs to start believing this new self-image are examples. Using the “I am” (or in this case, “I can” statement) “I can do anything I set my mind to,” make a list of all your accomplishments, big or small.

Start from when you were a kid, and continue through to today. You might list things like:

-Accepted into a competitive college
-Won academic scholarships
-Paid my own way through one of the most expensive public universities in the US
-Graduated in 4 years
-Got a promotion in 5 months
-Achieved a #1 position on Google
-Wrote a 250+ page book
-Spoke at National Conferences

These accomplishments or proof points are like the legs of a stool. Each one creates a sturdy support for your new self-image.

3. Make it stick

Now, practice repeating your “I am” (or “I can”) statement with your supporting evidence

“I am —– because I did —–.”

You can repeat the same reason every time, or rotate them. As always, you do you.

Your Fame Boosting Assignment

Everyday for the next 7 days, say your new “I am” statement. Say it when you wake up. When you go to sleep. Before you eat. Before a meeting.

Can you feel the shift? It’s your star rising, baby!

Thinking of writing a book? Ask yourself these questions first

Will writing a book make me famous?About that book you wrote…

So maybe you haven’t written a book (yet), but you KNOW that you’ve got a book inside you, bursting to be read by the world.

You are not alone.

According to writer Joseph Epstein,

“81 percent of Americans feel that they have a book in them — and should write it.”

Ahem, that’s approximately 200 million people who aspire to authorship. But only a small percentage actually do write a book.

And those few who do finish their books take an average of four to seven years to publish it.

The harsh reality

A few months ago, a woman that I’ve known for years made me an offer:

“I want you to help me write a book telling my story. I can’t pay you, but it’ll be big, and I’ll give you a share of the profits!”


That’s the sad delusion that some would-be authors believe. Their book will “discovered” as the next Good to Great/Fifty Shades of Grey/Four Hour Work Week/Last Lecture, all rolled into one.

A media juggernaut will ensue.

Oprah will bring back her talk show – one night only – to snag a triumphant interview with you, the author.

Reality really bites

The truth is, there are somewhere between 600,000 and 1,000,000 books published every year in the US alone. About half are self-published. On average, they sell less than 250 copies each. [Forbes.com, Jan 8, 2013]

250 copies. Not enough to spring you to the top of the New York Times Bestseller List or even the Amazon Sub-Sub-Category-Bestseller-During-that-One-Hot-Minute List.

So if most books don’t become bestsellers, make a pile of cash or sell zillions of copies, why the heck should any self respecting future A-Lister slog through the hard work of publishing a book?

I’ll let Seth Godin (the author of 17 books) tell you:

“The return on equity and return on time for authors and for publishers is horrendous. If you’re doing it for the money, you’re going to be disappointed. On the other hand, a book gives you leverage to spread an idea and a brand far and wide. There’s a worldview that’s quite common that says that people who write books know what they are talking about and that a book confers some sort of authority.”

Do it for the authority.

Some PR studies show that becoming a published author increases your credibility by 300%.

More credibility means that more people will listen to your message.

And hire you.

And follow your advice.

So, if you’ve dreamed of the words, “author of…” appearing in your bio, ask yourself these two questions:

1. Why do I want to write a book?

2. Which do I have, time or money?

You should write a book if _________.

You should write a book if you’ve got a big idea that you want to spread far and wide.

If you can offer something more meaningful or useful than the usual advice or inspiration on a topic.

If you can say something that’s already been said, but in a new way, for a new audience.

Time or money? A tale of two authors

Even after you’ve decided to write a book – for the right reasons – you’re flooded with choices to make: Look for a traditional publisher or self publish? Write your book as quickly as possible to “get it out there” or devote years to create your Pulitzer-worthy masterpiece?

Let’s look at two authors I know who’ve both published books in the last two years.

Book #1 is business advice book, aimed at small business owners.

Cost to produce and publish: $10,000-$15,000.

The costs included a ghostwriter, a professional editor, a graphic designer to lay out the cover and interior pages, as well as printing the book. It’s available on Amazon as a Kindle, and a paperback. She also has printed copies to sell or giveaway.

Book #2 is an advice book for career women.

Cost to produce and publish: around $1500.

Her costs included an editor/writer, an overseas graphic designer and a book uploading service and printing the book. It’s available on Amazon Kindle, Apple iBooks and as a printed paperback.

Why did one book cost almost ten times more to produce? And was it worth it?

More money than time

The author of Book #1 is a coach for small businesses. She’d conducted substantial research with small business owners to discover what made certain businesses thrive during the Recession (a killer premise for a book!)

Her clients are the owners of small businesses, usually with teams of 5-20 employees, who pay her tens of thousands of dollars each year to be coached. She did not have the time or the inclination to sit down and write 250 pages herself.

Instead, she hired a ghostwriter to interview her, and write the book content in her voice, using her words, but without her time. (That practice is more common than you may know – 80% of all non-fiction books are completely or partially ghost-written.)

Being a published author increased her credibility and positioned her as a small business expert. Which led to more high profile speaking engagements and media coverage.

Getting just one new client covered the cost of publishing the book.

More time than money

Our second author is a career coach for women. Her clients typically book a few sessions with her to get through workplace challenges or to negotiate a promotion and raise.

She wanted to write a book to share the answers to the questions she’s asked most often and to give women a boost of confidence, so that they ask for (and get!) what they want in the corporate world.

Her process:

Author #2 used an editor strategically, to take existing blog posts and arrange the content into a book structure. She then filled in the gaps, added some stories and let the editor take another crack, making it a seamless narrative.

Next, she bargained with a talented designer friend to lay out the page design template, and sent the template to an overseas graphic designer who did the rest for about $200.

She used Bookbaby, a publishing service to design the cover and take care of getting the book on Amazon, Apple and other platforms.


  • Her book is slim (which her readers actually love!) so she was able to produce it in three months or less, from start to finish.
  • She has a designer’s eye, so she was able to coax great cover art from Bookbaby’s basic design service. She is also meticulous about proofreading, so the book is professional and mistake free.

Boom! A marketing tool that spreads her message and gives prospective clients a try-it-before-you-buy-it taste of her coaching. (She sells loads of books at speaking gigs.)

The bottom line

Both of these books are successful tools that promote the authors’ authority. Each was written to offer advice to her target client, based on years of experience solving their challenges.

Your Fame Boosting Assignment

If you know that you have a book in you, this week spend a little time thinking about your motivation for publishing…do you have advice or a message that people need to read? Next, brainstorm how you can use your strengths and resources to get your book written and published.

Your words might be exactly the spark we need! Get shining, superstar.

How to get booked as a speaker when you’re not famous (yet)

Famous in your field: five tips to get started speaking

Famous in your field: five tips to get started speaking

Wendy writes:

I’m just now starting to look for opportunities to speak. It’s getting people to agree to have me since I’m NOT famous! :)

Hey, Wendy, you are not alone. Getting booked as a speaker can feel as daunting as getting your first job. It’s that same conundrum:

You can’t get experience until you get hired, yet you can’t get hired without experience. 

There are about 3,000 professional speakers in the National Speakers Association and about 1,500 more in professional associations in Europe.

But there are millions of people who have information or a message to share.

Here’s what I want you to remember: there is no competition for being you.

And if you can help people improve their lives in some way, there are groups who want to hear from you.

It takes work to gain momentum as a speaker. Here are five tips to get your wheels turning. (Put these into practice and you’ll be tearing up the track in no time!)

1. Start locally

Getting on the main stage at TED, DreamForce or Davos might be on your vision board, but you’ll up your chances of getting there if you start in your own backyard.

Research local groups, events and companies. Reach out to the organizer to offer yourself as a speaker.

Need a little help getting started? I’ve got you covered with a massive list of 17 Ways to Fine Speaking Opportunities.

2. Build your case

Reach out to event organizers to let them know why your topic/info is valuable to their audience.

  • Will it help them be better employees, mothers, fathers, parishioners, etc.?
  • What will they be able to do after they’ve experienced you speaking? What are the outcomes or learning objectives?
  • What’s the benefit the audience will walk away with (the benefit is NOT the information they learn; it’s the “so that” that follows learning the information.)Like this: “Your members will learn how to use gamification with their kids to get them to finish homework, clean their rooms and do their chores, so that they can quit yelling and enjoy more fun as a family.”

3. Reduce the risk

No one wants to be known as the “one who recommended that dud.” That’s why organizers practice risk management by sticking to known speakers and referrals.

Reduce the risk for the event organizer by offering proof up front that you’ll be a hit with their audience.

What can you offer to make it a no brainer? Try these three:

  • Testimonials
  • Video of you speaking to an audience
  • An outline of your talk and how you’ll involve the audience

Bonus: let ‘em try before they buy! If you have any upcoming speaking events, invite organizers from groups you hope to speak to. They get a chance to see you in action and you get to market yourself while you’re speaking. Genius, baby.

4. Build your fan base

Speak for free in return for referrals and testimonials. (Even the pros do this strategically.)

Seth Braun is a paid professional speaker covering leadership and small business topics. Even though Braun earns a six-figure income through speaking and coaching, he still speaks for free at times.

“I am always looking for how can I get more gigs. And the best way that I know of to get more gigs is to speak and the best way to speak is just to speak more, so I’m still booking no fee gigs.”

Seth gives no fee talks for one of two reasons:

  • To give back to causes he supports.
  • To get his “foot in the door” with an organization that he believes will hire him for future work.

5. Go where you want to be

Don’t just sit home, waiting the Universe to magically bring speaking opportunities to your door!

Go to events where you’d like to speak. Before you go, research the event. Create a target list of people that you want to meet.

At the event, ask each person on your target list what they do and about their challenges. Get to know the organizers, members and participants. You’ll get the insight you need to pitch yourself as the must-have speaker for their next event. (Hint: your pitch involves helping them, not just how killer you would be as a speaker.)

Your Fame Boosting Assignment

This week, make a list of ten events or organizations where you’d like to speak. If they have upcoming events, attend them! Make connections and when you’re ready, make your pitch.

It’s time for you to get found in the crowd, superstar.


Your easy-button for creating popular articles, guest posts and social media updates

You, after discovering Strip the Blog

You, after discovering Strip the Blog


That itchy, anxious feeling you get when it’s time to write another post for your blog (or magazine article) and you are. out. of. ideas.

You’re burned out. Hasn’t it ALL been said before?

If this is what’s been going through your head, hold on, people, you’re gonna like this one.

It’s Strip the Blog, a completely free online tool you can use to find the most popular recent posts on a website.

Now, Strip the Blog does use social sharing as its metric, so it doesn’t give you the WHOLE picture (email subscribers or comments) but it is a fantastic way to get the pulse in your subject area.

Here’s how this magic works:

Go to Strip the Blog.

Enter the url of the blog you want to “strip.”

Click on the timeframe – from one week to two months.

Click it to strip it!

What can you do with this magical information?

Here are three suggestions from the makers of Strip the Blog, along my ideas for putting them into action:

1. See which topics go viral on blogs of your competitors and steal them for your own blog.

But there’s an art to this. Don’t just rehash the same post with slightly different words. We don’t need more of the same.

Instead, rethink the topic. Apply your own filter. Ask yourself a few questions to uncover your own take on the topic:

Q. Is there part of this topic that should be expanded?
Q. Do I believe that any part of this post is wrong, and that there’s a better approach?
Q. Did the author miss something HUGE that readers need? Can I rectify that sitch?

Link to the popular post in your own post and then talk about what and why your opinion or advice on the topic differs.

What’s great about taking a popular topic and reshaping it from your own point of view is that you can also reach out to the owner of the popular blog and let her or him know that you’ve written a post with a different angle. Sometimes that blog owner will even mention your post to his or her readers, with a link (score!)

Watch it work

Let’s look at Strip the Blog in action.

I used MichaelHyatt.com. Michael Hyatt is the former CEO of Thomas Nelson Publishing and author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Michael blogs about personal development, leadership, productivity, platform, and publishing. Plus, he has a large following, so if you cover similar topics, you’ll have a pulse on your people and what they like.

Famous in your field tip: use Strip the Blog to find out what's popular in your niche

His top post, The 37 Best Business Books I’ve Ever Read, snagged an ah-mazing 1000+ shares on Twitter, over 6,000 on Facebook (yowza!) and a respectable 86 on Google +.

The takeaway

What’s your takeaway? People LOVE book recommendations. They want to save the list, share the list, tell their friends and followers which books they’ve read and which ones are up next.

How can you adapt this post topic?

How about:

“The best business books [in your niche]?”

“The best business books you’ve never read.”

“The best business books for newbies.”

“The best books for business (that aren’t actually about business!)”

2. Understand which topics perform the best on a certain blog, before writing a guest post there.

Got a guest post coming up? Strip that blog and read the five most popular posts. Analyze why they made an impact and then try to incorporate those elements into your own guest post.

In a previous post on giving good interviews, I mentioned that when Noah Kagan, founder of AppSumo and former Facebooker, is interviewed, he preps for it.

How? He listens to a show’s most popular interview and analyzes what made it so popular, so that he can add those elements to his interview too.

(Hint: the most popular are the ones that offer meaty content with specific strategies and tips, not vague advice.)

Do like Noah.

3. Quickly find awesome content to share with your followers on Twitter & Facebook.

My special twist on this is to find the content that your followers don’t already know about. It’s super for you because you get to bring something new of value to your people. Everyone wants to be a hero!

Bonus tip (corporate marketers, this one’s for you!)

Just not feelin’ your blog this week? Stumped about what to write? Take a short cut and use Strip the Blog to create a “roundup post” of your favorite bloggers or posts on a topic.

Who doesn’t want a curated list of guaranteed good stuff, served directly to them? No one.

Your Fame Boosting Assignment

Pick three blogs that you want to strip. Head over to Strip the Blog and discover the most popular posts on those websites. Read ‘em and decide: will you cover the same topic with your own special sauce, prep for a guest post or use the info to fill up your social media slate?

Now get out there and shine, you miracle machine.

Two ways to find radio interview opportunities

Famous in Your Field tips: get interviewed on the radio

Famous in Your Field tips: boost your fame with radio interviews

Radio? You?

You bet, you.

Even if you’ve got a face just made for high definition TV, darling, radio is a fantastic way to grow your fame factor.

Just think about it:

Learning about your expertise and message from via broadcast media is an excellent way to be discovered by potential clients and fans!

Hearing your voice and your message, straight from your lips increases the know, like and trust factor so much faster than publishing or social media.

You can share your radio interview on your own site and all over the interwebs, boosting that reach.

Plus, you can do it from anywhere. (And you can wear your pajamas…holla for yoga pant interviews!)

If you want to perform well, keep a these tips in mind:

  • Know what you want to say. Have your key points mapped out, on paper. Keep them near you while you’re being interviewed.
  • Say what you think. Good radio is punchy, with a point of view.
  • Practice! Practice answering questions. Practice your witty banter.
  • Speak in sound bites (typically, ten to twenty seconds long.) Radio hosts like guests who can make their point quickly, and with a little pizzazz. If they want you to elaborate more, they’ll ask.
  • Inject your voice with energy. Stand up, and smile, smile, smile.

Now, wondering how to land these magical fame-boosting radio interviews? I’ve got two sources for you:


Radio-Locator is the most comprehensive radio station search engine out there. There you’ll find have links to over 14,100 radio stations’ web pages and over 9500 stations’ audio streams from radio stations in the U.S. and around the world.

You can search by format, by call letters (WKRP in Cincinnati, anyone?) or by geography. Just type your zip code into the field and RadioLocator will spit out a list of radio stations in your area.

The locator listed 59 stations in my listening area (generally, about 50 miles or less from where I live.)

Each entry links to the station’s website. From there, let your research super powers find the show and producer that fits your expertise.


Radio Guest List is a daily email service like HARO (Help A Reporter Out) that solicits experts to interview on radio and podcast shows.

As a subscriber, you can sign up for targeted lists and you’ll get a daily email listing the guest requests for those topics.

(The basic service is free, but the premium service promises 50% more leads and is only about $5 per month, so it’s a total steal.)

You can sign up for requests in these categories:

  • Entertainment and Arts
  • Health and Wellness
  • Business and Technology
  • Self-Improvement, Spirituality and Relationships
  • Lifestyle and Sports
  • Paranormal
  • Politics, Law and Society

Interview requests include the show name, description, booking contact for interviews, audience demographics, audience size and show format.

RadioGuestList request

Bonus tip: you can also use this RadioGuestList.com to find guests for your radio show or podcast. It’s completely free for hosts and bookers.

Your Fame Boosting Assignment

Sign up for Radio Guest List and watch for the right match. Then, jump on it and get your genius onto the airwaves. Shine on, rising star.

The secret fame advantage that you can get, too

Let’s talk about one factor that can give you a serious advantage when it comes to being famous in your field.

It’s why you want to follow one speaker backstage after her gig and go home with her, while others leave you cold.

It’s the quality that makes you pick one person over another when they both seem equally suited to do the job.

The secret sauce? It’s charisma and you need it if you want to be a leader and expert in your industry.

Famous in your field tip: three elements of charisma

Charisma doesn’t just help you; it helps your movement, too:

Robert House of Wharton School business professor says, charismatic leaders “cause followers to become highly committed to the leader’s mission, to make significant personal sacrifices, and to perform above and beyond the call of duty.”

When you’re striving to become famous in your field, being charismatic isn’t a “nice to have” – it’s a must.

But here’s the best part: anyone can be more charismatic.

Yes, my friend, YOU can be charismatic.

It doesn’t matter if you were picked last for the dodgeball team in elementary school. Or if three people fell asleep while you delivered your last talk. You can change that.

Too many people dismiss charisma as empty schmooze ability. (“I don’t want to be fake. People either like me or they don’t.)

Or as an innate quality that you’re either born with or without. (“I can’t help it if I’m not as popular as he is. That’s just the way it is.”)

Not true.

Science has proven that there are certain specific behaviors that make a person charismatic. And you can develop those behaviors. Without being fake or changing your personality.

The book, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism, breaks down charisma as three key behaviors: presence, power, and warmth.

Charisma Myth book

Presence is the foundation that charisma is built on.

Power and warmth are trickier – they must both exist, in order for the person to be charismatic. Power by itself is bold, but cold. Warmth, by itself, is sweet but meek.

Here’s how to demonstrate more presence, power and warmth on the reg:


Being present is paying attention to what’s going on rather than being caught up in your thoughts. It’s giving other people the priceless gift of your full attention.

Presence means focusing your energy and attention on the moment. Not thinking about something that just happened to you, or what you must remember to do later today. Your eyes aren’t darting around the room, checking out who else is there…100% of your attention is on the person you are with.

What’s the big deal with being present? When we are fully present, we create a memorable moment for those immediately around us.

“Presence is the single most requested aspect of charisma when I’m coaching executives. They want to increase their executive presence or boardroom presence.

And they’re right to focus on it: presence turns out to be the real core component of charisma, the foundation upon which all else is built. When you’re with a charismatic master— take Bill Clinton, for example— you not only feel his power and a sense of warm engagement, you also feel that he’s completely here with you, in this moment. Present.” ~Olivia Fox Cabane

Ever find yourself in a situation and feel your mind wandering? Here’s a way to bring your attention back to the present in seconds:

Focus your attention on the sensations in your toes. Yep, your toes. Doing this for a moment will stop your thoughts from swirling and connect you to your physical surroundings. And that will amp up your presence.


You can show power through your body and your voice.

We’ve all heard that your mind affects your body. But the reverse is true, too. Your body affects your mind. Fact.

I’ve got three guidelines to powerful speech from the book:

1. Speak slowly.

Ditch the nervous squeaky teenager that may be lurking inside. Show some gravitas. (Rushing and stumbling over your words signals to other people that you’re not confident.)

2. Pause. 

This badass move practically compels people to listen to you, waiting to hear what’s next. (It also shows that you are confident in your power and trust that you won’t be interrupted.)

3. Drop your intonation. 

Assert it, people. For the love of God, do not upspeak.


Warmth, the third ingredient in the charisma cocktail is what makes a person truly irresistible. Power demonstrates your confidence in yourself (and I like to hear that.) But warmth demonstrates your caring for me (and I LOVE that.)

And we all like people who care about us.

The easiest way to convey warmth? You already know this magic: smile. Smile when you talk, even on the phone. People can hear the difference in the warmth.

Your Fame Boosting Assignment

Ready to amp up your charisma? This week, pick one of these ingredients – the one that you think could use a little boost – and practice it in three situations. Notice the results.

Oooo, I see a spotlight headed your way, A-Lister!

One sure-fire way to boost your fame factor (that’s surprisingly easy)

Famous in Your Field tip: be a great panelistWant to raise your profile?

Build your business cred?

Maybe even dip your toe into the public speaking waters?

I’ve got a great way to get you noticed and ease yourself into the public speaking game.

Be a panelist.

Panels, in case you aren’t familiar with the term, are a small group of individuals, considered subject matter experts, gathered by an event organizer, who speak on a topic before an audience. Usually, there’s a moderator to ask questions of the panelists and transition between them.

Here’s why being a panelist is 100% awesome:

  • You get the prestige of being viewed as an authority in your field. (Someone chose you to be on the panel after all!)
  • You get to make connections with a few other high flyers (your fellow panelists and the moderator.)
  • You benefit from a halo effect of being associated with the other people on the panel.
    The moderator is often a well-known public figure or prominent person in your industry (aka, someone you’d like to know.)

And here’s why it’s easier than giving a full-blown presentation:

  • You are typically speaking in short bursts, a minute to a few minutes at a time. (Don’t be the talky-talker!)
  • You’re one of several speakers, so you get a little break to collect your thoughts before it’s your turn to speak again.
  • As a panelist, you’re typically responding to questions that you’ve been given before the event, so you have time to craft your response and practice delivering like a pro.

How to shine on a panel

The best panel speakers are prepared. They tell stories, exude energy and make a connection with the audience.

You can be one of them, when you follow these five guidelines.

1. Prepare. 

Why do so many panels stink out loud? Because the panelists don’t take it seriously. They think that they can just “wing it.” So, so wrong.

Whatever you do, do not preface ANY of your comments with this groan-inducer: “I really haven’t prepared anything formal.”

Instead, ask for details on the topic, the focus and the questions in advance. Prepare your answers with good information, punchy sound bites and quick stories. Practice delivering them, in whole and in part (in case you get cut off.)

Practice your transitions, too. These are short phrases that let you take control of the conversation and share your story. Keep these phrases in your repertoire:

“Let me add something to that idea…”

“My perspective is different, I believe/think/experienced…”

“At my company, we…”

2. Get to know the other panelists.

Ask the organizer to schedule a conference call or better yet, a Skype chat or Google Hangout, so that you can see each of your fellow panelists, as well as the moderator.

This is your chance to establish rapport, get to know the other panelists’ speaking styles and refine each of your roles.

3. Guarantee your great intro. 

While the session is being organized, send your bio to the organizer and the moderator. Make it short (three sentences!) snappy, and easy to read.

Practice reading it aloud yourself. Rework any words or phrases that trip you up, and include pronunciation help.

But don’t rest there! Bring a printed copy with you. Before the panel starts, hand the moderator the same printed bio and tell him or her to read it verbatim.

4. Talk to the audience.

Panel newbies find it hard to resist the pull to look at, and address their responses to the moderator. It’s natural: after all, the moderator is the person asking you the questions. He or she is also someone you’ve established a bit of a relationship with.

But, no. Nix. Nein.

Never look at the moderator. 1000% of your attention should be focused on the audience.

5. Keep your energy level UP.

When you’re the panelist who’s not speaking, it’s easy to look bored (even when you’re not.)

You forget that even though someone else is talking, you’re still on stage, too. And at least some of the audience members are watching your facial expressions and body language.


  • Hunch or slouch
  • Stare into space
  • Look down at your phone

Being a panelist is a powerful opportunity to showcase your knowledge and your personality. Make it work for you with energy, stories and sound bites.

Your Fame Boosting Assignment:

This week, seek out one opportunity to speak on a panel. (Maybe you should organize one?) If you have trouble finding one, let three people know that it’s something you’d like to do. When you put your intentions into the world, word spreads and opportunities flow your way.

What’s that hot, shiny object? Oh, it’s you, superstar!

Four ways to create more fans from your content (without creating more!)

4 Ways to Create More Fans from your ContentHere’s a depressing fact: too many creators leave their content to languish on their website, alone and forgotten.

And once, it’s published, they never. look. at. it. again.

Noooo! Don’t abandon your brilliant creations, just because you finished them a week ago. Only the tiniest fraction of people have actually seen that piece of content. You must share it, repeatedly.

You owe it to us.

Here are four simple, but powerful ways to get more readers, viewers and fans for your message:

1. Put it where there are already lots of eyeballs.

Sounds obvious, right? But a surprising number of people with great content think that they can only publish on their own website, their own YouTube channel, or their own email newsletter.

They couldn’t be more wrong.

There are millions of site owners who’re scrambling for material and would be delighted to publish something from you.

So instead of hoarding your mind magic, polish it and publish it on a more popular website as a guest post.

Or, as an article in a colleague or association’s newsletter. Or in a trade magazine.

Publish it on LinkedIn.

(Bonus: When you’ve been published somewhere else, you get the credibility boost of being ‘As seen in.’)

2. Get more eyeballs (traffic) to your website.

This one takes more work on your part, because you’re trying to expand an audience, rather than getting your message in front of one that’s already established. But you can do it!

There are the obvious tools. I’m talking about social media:

  • Tweet about it, with a link.
  • Post a link on Facebook.
  • LinkedIn Status update – write an interest-piquing update and link to your post or article.
  • Share it in LinkedIn groups.
  • Post an image on Instagram and write the link in the caption.
  • Share it on Google +.
  • Pin it on Pinterest.

Don’t forget to ask people to share it! Twice as many people will, just because you made the ask.

3. Promote it more.

Re-promote your content after it’s been published. Some small and solo businesses believe that once a blog post, article or other content has been published, it’s old news and everyone has seen it.

Not true! Only a tiny section of your audience actually noticed your gem. And if you don’t promote it, most of the people who need to see it will miss out. *Sad face.*

We tire of our marketing loooong before anyone else does. Fact.

Derek Halpern, blogging expert and founder of SocialTriggers.com, talks about the 80/20 rule:

“Here’s the truth:

It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more.

Or, in other words, create content 20% of the time. Spend the other 80% of the time promoting what you created.” [http://socialtriggers.com/80-20-blog-building/]

If only a few people have seen it and there are hundreds/thousands/millions who would love it, let them know that it exists! Perhaps a mention and a link?

  • If you regularly only post it on your website, send it via email to your friends and fans.
  • Add it to your newsletter: include links to your 3 most recent posts, your most popular posts over the last year or of all time.
  • Send it to strategic partners who’d be interested. (Let other people grab eyeballs for you.)
  • Find interested affinity groups (groups of people who share a common interest or occupation) and email a link to their leaders, accompanied by a gracious, helpful message.

4. Re-purpose. Re-purpose. Re-purpose.

Reap the dividend of your intellectual and time investment, people. Get your content out there in different forms. It may seem like a lot of work, but it’s really much less than constantly creating new content from scratch.

Think about it: individuals have different preferences for how they absorb information. When you offer yours in different formats, you’re able to reach a broader audience.

Just what could you do with a single piece of content? Check this out:

Let’s say that you give a presentation. And you’ve put a pile of hours into preparing that, right? Don’t let it languish, with your brilliant ideas only heard once by the captive crowd.

Starting with your presentation slides, you can:

  • Upload them to Slideshare.
  • Embed the Slideshare viewer on your website so visitors can enjoy those babies.
  • Add it to your LinkedIn profile (LinkedIn owns Slideshare, so those two platforms play together like BFFs.)
  • Write a blog post around it. I like to use the Slideshare embed code, then add an opening and closing paragraph, as well as a few bullets. Bada bing, bada boom, done.
  • If your presentations are big on visuals but light on text (ahem, which they totally should be!) you can make your message less cryptic by adding your talking points on new slides. Voila, you’ve got yourself an ebook!

Want to get really fancy? (It’s actually easy-peasy, but you don’t have to let your fans know that.)

  • Record yourself giving your presentation using a free tool like Audacity or Apple’s Garage Band and you’ve got a podcast or Soundcloud file you can post on your website.
  • Use Google’s free Hangouts tool to create a video recording of you, delivering your material. (You can even share your screen to show slides! Plus, it’s automatically on YouTube, the third largest search engine in da world.)
  • Take snippets from your presentation and post them to Twitter, Facebook, Instagram and Google+ using a visual quote maker, like Recite, Quozio, Pinstamatic, Pinwords, or Share as Image. (Visuals more eyeballs than plain text, yo.)

Your Fame Boosting Assignment:

This week (and maybe next!), do not create one thing from scratch. Instead dig into your digital archives and get your content in front of more eyeballs. Pick one idea from the list and MAKE IT HAPPEN. You’ve totally got this.