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Back when I was a marketing director for a professional service firm, I focused much of my time on making our
professionals famous in their field. And there was one particular free online tool that I considered my own personal secret weapon.
Slideshare.net is an online slide hosting and sharing service. Once you create your free account on Slideshare, you can upload files privately or publicly. Slideshare supports PowerPoint, PDF, Keynote or OpenOffice presentations.
People can view the items you’ve uploaded on the Slideshare site itself, on hand held devices or embedded on other sites.
What’s so great about Slideshare? How about these three:
- It’s highly visual. You’ve noticed how popular images and photos are becoming, especially online. Heck, isn’t that why Pinterest is so darned addictive?
- It’s got bank. More than 60 million people visit Slideshare each month. They view 3 billion (with a “b”) presentations a month.
- It’s big in business. If you work with businesses, Slideshare is for you, baby. Slideshare has five times the traffic from business owners as other popular social sites like YouTube, Twitter, Facebook and LinkedIn.
C’mon, I’ll bet you’ve got content – items like powerpoint/keynote presentations, articles and graphics that would interest and amaze your ideal client – if only they knew about it.
Here are three ways you can use Slideshare to boost your business fame factor:
1. Build your expert platform
It’s a given that speaking and publishing are two of the best ways to gain credibility and attract clients. Slideshare lets you demonstrate your expertise on a topic or start a movement by sharing presentations, videos, ebooks, or graphics that educate or inspire your target audience.
Once you’ve uploaded your material, it stays on Slideshare, gathering views and downloads (if you allow that) forever – the most popular presentation on the site has been viewed nearly 10 million times!
2. Get found
Slideshare presentations are super for SEO (search engine optimization.) Be sure to give your presentation a keyword rich title and description.
Besides being one of the top 150 sites in the world, Slideshare automatically creates a transcript that appears right below the slides for every presentation you upload.
3. Spread the word
Let people who visit your website know that you’ve got more great content for them. Put a Slideshare widget on your website. Visitors can click through to see your presentations.
Bonus: Instant blog post
Got an old presentation lying around your hard drive? Awesome! Now you’ve also got a blog post (or several.) Upload the Powerpoint or Keynote file to Slideshare. Then, click on the link labeled “embed”, copy the entire string of computer code and paste it on your own website. Voila, the presentation appears on your site, complete with its own player.
Write a quick intro and snap, you’re done!
Slideshare gives you tools to let your tribe know about your new content too, by sharing it on Twitter, Facebook, LinkedIn, Google+ and Pinterest.
Your fame boosting assignment:
Create a free account on Slideshare.net. Upload a presentation, pdf, article, or video and share, share, share it!