August 27, 2014

The Ultimate Guide to Turn Media into Mania (and it won’t cost a thing)

autographWhen you’ve got a media hit – whether it’s an article published, an appearance on TV or a mention on a blog – you want to make the most of it.

But once the next issue it out, is it just “old news”? Or can you continue to get mileage from it?

You know what I’m going to say, right?

Don’t let that hit languish in cyberspace or tattered on lobby coffee table, like a shy kid at a dance, waiting to be noticed. Be a diva and demand that it be seen!

Here are eight ways to make the most of articles, media appearances and mentions:

1. Create or add it to your As Seen In section on your website homepage.

Boost your credibility instantly by showing where your thoughts and expertise have been featured. (Don’t hate on local coverage – it may actually hold more sway for your visitors!)

2. Add the As Seen In section to your marketing collateral:

Mention it in your bio, your company overview and put those logos on the back of your business card. Get that good stuff errywhere!

3. Send out snippets of your coverage in your newsletter, with a link to the article or video.

Who knows? You might need to add a whole In the News section to share the good stuff happening in your world.

4. Write a blog post about it. 

Share your your good news and the behind-the-scenes experience. We all love a good story and your readers are curious – they want to know how you did it and what was like.

How did it happen? Were you nervous? What did you think when you first saw the item, “live”? Who’d you tell first?

5. Mention it in another blog post (with a link, natch)

When it’s relevant to another post, you can mention your coverage with a link.

“…advice I shared in [drop media outlet name here]

6. Put it on social media:

  • Share snippets from the article as status updates.
  • Show your excitement about the media opportunity.
  • Send out a link to the item.
  • Quote yourself! These are now super simple to do with apps like InstaQuote, QuotesCover, PicMonkey or Canva (if you’re fancy.)
  • Post an image of the article, publication, or a screenshot if it’s video, with a link to the article.

7. Mention it on your email signature (if you have multiple articles or mentions, rotate them biweekly or monthly)

If you’re a Gmail user, you’ve got it covered with Wisestamp, a free Gmail extension that lets you promote your latest article, blog post or media mention.

8. Email your prospects

Maybe you have a short list of potential clients or customers that you know should work with you. It could be that your latest published article or appearance on local TV is just the shot of social proof they need to take action.

Send a short email:

Greetings!

[Friendly intro sentence or two.]

[Comment on something about them - an achievement, a change in their organization, etc. LinkedIn is great for this finding information like this.]

I wanted to catch up with you and share something fun that’s happened recently. I was featured/published in [link to media outlet] talking about [topic], and I’d love to get your ideas on this/your feedback.

Your Fame Boosting Assignment:

Dig into your archives for a media hit and do just one of the things on this list with it.

Ready, set, make your mark!

Public speakers: the three-step formula to get booked solid

Wanna speak more? Use the simple three step formula to get booked solid.

Wanna speak more? Use the simple three step formula to get booked solid.

Let’s start with a story.

I call it, “A Tale of Two Speakers.”

Let’s say that their names are Aidan and Steve.

Aidan is dynamic. Bold. Charismatic.

His speaking magnetism could out pull Tony Robbins, Steve Jobs and Oprah. (*Gasp*)

At the end of his talks, he’s mobbed by audience members wanting to buy his book and to schedule a (paid) coaching session with him. Each time that he speaks, at least three people in the audience recommend him as a speaker for future events.

It’s partly due to his message – it resonates with almost everyone and doesn’t apply only to a particular occupation or niche.

It’s mostly due to his charming, confident delivery and how he makes his audience members feel.

Then there’s Steve.

Steve is dynamic, too. Audiences also love his energy, empathy and wit. Each time he speaks, about 20% of audience members buy his book and a few sign up for his upcoming coaching event.

Who is the more successful public speaker?

Aidan speaks 5 or 6 times a year. (He wishes it were more, because that’s how he spreads his message and gets most of his clients.)

Steve? He speaks about 25 times a year.

What makes the difference between these two speakers? It all comes down to one thing – consistent marketing.

The best speakers, the most charismatic personalities get gigs without asking. But consistent marketing is the great leveler.

The speakers who get booked the most use a system to market their services, week in, week out. And so they speak, usually as often as they’d like.

A few months ago, a VIP List member named Ed, wrote in asking, “How easy is to break into public speaking?”

Well, Ed, it’s not hard, but to get booked for speaking opportunities before you’ve built your cult-like following, you gotta #werk!

There are three ingredients to create this Magical Mudslide of Speaking Opportunities cocktail:

  • Networking (online or in person)
  • Asking for the opportunity
  • Following up

Wanna make it easy on yourself? Create a system:

1. Research.

Schedule a certain day of the week, or time that you’ll research new opportunities and contacts. (Or give clear instructions to someone on your team to research new speaking opportunities each week.)

Steve tracks organizations and opportunities on spreadsheet. His college intern assistant updates the spreadsheet with new organizations or events and any new information about existing organizations.

Steve and his intern have a status update meeting each week. This keeps Steve up to date and keeps his speaking funnel full.

2. Reach out.

Call or send an email to these meeting organizers/event coordinators/new contacts and offer yourself as a speaker.

Include enough information to demonstrate your message’s fit with the audience and your skills.

To cover the consistent part, commit to doing it regularly. Once a week, every other week…you do you.

And set a number for yourself! “Each week, I will reach out to three new organizations or contacts.” Then, during your scheduled update meeting (even if the meeting is only with yourself), you can track your progress.

3. Follow up!

The fortune is in the follow up, my friend.

Anyone can send out a burst of emails to contacts and event organizers, but you’ll probably still be w-a-i-t-i-n-g for that reply while the Steves of the speaking world are getting booked.

Meeting planners, association staff and organization volunteers are BUSY. Help them pick you by staying in touch on the reg and showing that you’ve got exactly what their audience needs to improve their lives.

Here’s another genius nugget from Steve: during each of his speaking engagements, he asks the audience about other groups that could benefit from the information he shared. Then Steve’s assistant follows up with those people to book more gigs. Moneymaker.

Bam! Full speaking schedule leads to full client roster.

Your Fame Boosting Assignment:

This week, set up your system to book speaking opportunities. It doesn’t have to be fancy! Schedule a regular recurring time slot on your calendar to research, reach out and follow up. If you believe in your ideas and your message, you owe it to us to get it out there.

“I think you should be serious about what you do because this is it. This is the only life you’ve got.” Philip Seymour Hoffman.

How to NOT spend all day on Google (cool tools inside)

Famous in your field tip: use Talkwalker and Mention to keep track of your name on Google, competitors, clients and find opportunities.

Famous in your field tip: use Talkwalker and Mention to keep track of your name on Google, competitors, clients and find opportunities.

When you want to keep track of certain ideas, events or people, what do you do?

You could kill a couple of hours every week (heck, every day) cruising the web, checking out your competitors, following your clients, filtering the latest news on your topic.

Or, you could have those need-to-know gems delivered straight to you, automatically.

Google Alerts seems to be a goner. But not to worry – I’ve got you covered!

While there are lots of paid services that will monitor the interwebs for you, I want to tell you about two free services, Talkwalker and Mention.

1. Talkwalker.com.

Talkwalker sifts through Google, news, blogs and delivers alerts straight to your inbox or RSS.

It’s super easy to use. Just set up an alert for a name, a word or phrase, choose how often you want to be notified of results and you’re done! The alerts are already on their way to you. Snaps for simplicity.

2. Mention.net

Like Talkwalker, Mention searches Google results, news and blog listings and delivers the responses to your inbox. Mention’s alert service lets you connect your social media accounts like Facebook, Twitter and Buffer so you know – without logging in – when someone has talked about you. You can even respond, directly from the Mention alert.

Take note: the free plan is pretty lean – one user, one alert (keyword or phrase) and 100 mentions per month.

Want a few ideas for using alert services like Talkwalker and Mention? I’m serving them up for you!

Speakers/Trainers/Coaches

Create alerts for:

  • Calls for Proposals and your topic. Boom! Speaking opportunities, delivered right to you.
  • Colleagues and competitors who speak to similar audiences as you. When you see that another speaker is
  • Events where you’d like to be a speaker. You’ll get the inside scoop on early planning
  • Meeting planners and event organizers. Just pop their names as an alert and keep up with their business moves.

Business owners

Create alerts for:

  • Your best clients. You’ll know when their name appears in the news and you fire off a quick call or email. The result? You’re top of mind and they are glowing, ’cause everybody loves to be noticed.
  • Keywords and phrases related to your products or services.
  • Your company’s name.
  • Your own name.
  • Journalists who cover your industry.

Professionals within a company

Create alerts for:

  • Keywords and phrases related to your area of expertise. Knowing the latest discoveries and trends in your field can help you wow your clients.
  • Your own company. Did an analyst or magazine editor just publish something about your company? Or, ugh, a disgruntled customer? Resolve it, stat!
  • Your own name. Building your digital footprint is vital to a successful and satisfying career.
  • Your clients – both the organizations and the individuals you interact with.
  • Competing individuals and companies.

Your Fame Boosting Assignment:

Fire up Talkwalker.com or Mention.net right now, and set up alerts for your name, your company’s name, your top 3-5 clients and the topic you want to be known for (define it narrowly, please, to avoid being flooded with hundreds of responses.)

Let’s go superstar!

5 steps to score local media coverage

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Get famous in your field: 5 steps to local media coverage

Get famous in your field: 5 steps to local media coverage

Local media is often your first and best place to go for publicity. Because your local newspaper is in the business of covering local events and people, reporters really do want to hear from you. Fact.

Before you dismiss because you’re holding out for “something bigger,” take note:  those freebie papers stacked all over town typically have more local readers than the national dailies. Becoming famous in your field often starts with being famous in your own ‘hood!

Today’s fame booster is to find local reporters.

1. First, look up your local newspaper’s website.

Once you’re there, look at the different sections of the paper. Where does your news belong? Here are some typical newspaper sections:

News

Business

Lifestyle or Home

Entertainment

Sports 

2. Next, find the staff listing or instructions on submitting your news.

Often you’ll find it through links at the top or bottom of the page. If you don’t see a link or button labeled “Submit News,” look for “Contact Us” or “Help.”

Once you’ve found the department or staff list, look for reporters assigned to the “beat” where your story belongs. Reporters who cover a specific beat are specialists reporting on a particular issue, sector organization or institution over time. Examples of beats include crime, City Hall, higher education, business, or real estate.

(Crain’s Detroit Business gives its readers a snappy tutorial on how to get your news in Crain’s. The guidelines apply to almost any media outlet.)

3. Research your reporter.

When you’ve found the reporter who covers your topic or metro area, go back to the newspaper’s home page, and search for the reporter’s name. Read the last five articles to get a feel for the types of stories the reporter writes.

Make note of the topic and how the article is structured. If the story features a business, does it also include quotes from customers? Competitors? Critics?

The more you can provide the reporter a full package, the more likely the reporter is to write about you. (Journalists are overworked and underpaid, so the easier you make their job, the more often they’ll turn to you for stories and commentary.)

4. Organize your “extras.”

Before you submit your news item, collect the contact information and permission of others who can “flesh out” the topic. It may be a few customers or a local college professor who can comment on a trend related to your business niche or expertise.

Do you have high quality pictures? Video? Or is there a photo opportunity in your story? Having good quality images ups your chances of being included by a big margin.

(Pro tip: be sure to get ‘em before you reach out to the media! Trying to stage photos or get them from another source will cost precious time. Before you know it, your story will be too old to print. Sad face.)

5. Increase your odds.   

Even after you have gathered as much information as you can from the web, you may need to call the paper for more info.

Here are some questions to ask:

  • What is the deadline for submitting news items and events?
  • How do they prefer to receive news releases: via online submission form? Email?
  • Is there a special web link or email address for submissions?
  • Should news releases be directed to the attention of a particular individual?
  • If they prefer email submissions, do they want the news release in the body of the email or as an attachment?
  • Do they accept photographs or only use those taken by their own photographers?
  • Is there a specific editor or reporter assigned to cover your field or topic? 

Your Fame Boosting Assignment:

Jump on Google and find the website of your favorite local publication. Follow these steps to zero in on the reporter who wants what you’ve got. It’s time for YOU to get found in the crowd.

5 tips to rock your next interview

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Famous in your field: 5 tips for fame boosting interviews

Famous in your field: 5 tips for fame boosting interviews

One of the best ways to get your name known and reach more people, all in one go, is to be interviewed.

When you’re interviewed, even for a small audience, you are the STAR of the show.

And now, with live radio shows, internet radio and the podcasts boom, you’ve got opportunities galore to share your message with the (mini) masses.

(Want to know how to get ‘em? Here are a few resources and the strategy to make it happen.) The best part is, once you’ve got a few under your belt, you’ll be able to score tons more.

Because I know you want to squeeze every drop of fame boosting juice from your interviews, here are five ways to make sure they rock on the reg:

1. Listen up.

Some people book the interview and then get on with the interviewer, ready to wing it. Reality check: those people often blow it.

But not you, A-Lister!

You’ll listen to three or four other interviews, by the same host, for the same show you’ll be on. Those will give you an idea of the tone of the interview – is it snappy and fun, or serious?

Another thing? You’ll pay attention to the length of the interview. Don’t prepare twenty minutes of material when you’ve only got a four-minute back and forth. Know thy format!

Live radio shows, especially during popular drive times tend to be entertainment and consumer focused. They are also typically short. For these, you’d prepare three or four quick tips, delivered in short sound bites to convey your ideas.

Podcast interviews or satellite radio shows can be longer, often 30 minutes to an hour, but you’ve gotta ask to know. You don’t want to ramble aimlessly, because you’ve got an extra 15 minutes of air time to fill.

2. Turn it into a popularity contest.

Ask the interviewee, booker or host about the show’s most popular episode. Who was the guest? What made it so popular?

Noah Kagan, founder of AppSumo and former Facebooker does this. Even though he has more than enough biz cred to skate through interviews, he wants to make the most of his air time.

Noah listens to the show’s most popular interview and analyzes what made it so popular, so that he can add those elements to his interview too. (Hint: the most popular are the ones that offer meaty content with specific strategies and tips, not vague advice.)

3. Prep & practice.

While writing out every syllable you want to say is a terrible, horrid, no good idea, giving yourself a little help along the way is essential to capturing hearts and minds in your interview.

Make notes on (short!) stories you want to tell to illustrate your message, along with your most important tips.

Put them on notecards that you can keep in front of you during the interview. It’s easier than you think to get caught in the moment and ramble or forget to give clear, valuable tips and resources.

4. Assume the position.

Listeners – whether live or tuning into a recording six months later – can feel your engagement through the ether.

How you impact others is directly related to your energy level. (And no, that doesn’t mean being boisterous if that’s not your natural style.) It’s about your presence.

The top two tips for upping your energy level?

  • Stand up
  • Smile

When stand and smile, you’ll project that energy and authority over the airwaves.

5. Give ‘em the good stuff.

You might be tempted to hold back your best techniques and tools for your paying customers.

DON’T!

Give any idea, tip or resource that can help someone.

You’ll impress listeners more when you wow them than if you keep the amazing under wraps.

Plus, it’s good juju for you – the listener hears your amazing tip, tries it and the success spurs him to seek you out to get those killer results on the reg.

Interviews are a power-packed method to get your message heard and elevate your profile. (And don’t forget to keep the magic flowing, once the interview is over by doing stuff like this.)

Your fame boosting assignment:

Practice giving good interview this week. Whether it’s a regular ol’ phone conversation with a lead or client, or it’s a bona fide interview for the air waves, put these five tips into action.

I can hear the applause already.

The five factors that get you more fans, followers and clients

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Stand out in the market and earn trust with these five credibility factors

Who are you?

Why should I believe you?

Why should I hire you?

Why should I buy from you?

Why should I follow you?

Want to know what makes people scream “YES!” at the opportunity to be part of your world?

It’s all about credibility, my friends.

To break through people’s natural defense mechanisms, you’ve got to be credible. Credibility is about presenting yourself and what you have to offer in such a way that you come across as knowledgeable and trustworthy.

Now, here’s what some of you might be thinking right now:

“But I haven’t done anything yet to be considered credible! I’m not a Vice President, I don’t have a PhD, I didn’t make six figures in my business, I haven’t been on stage at TED…”

WHOA. STOP. Right there.

No matter where you are on your fame-making journey, you’ve accomplished and experienced things that make you knowledgeable and trustworthy.

I’m going to share five areas that you can use to claim your credibility. I call ‘em the 5 Rs of fame. 

1. Results.

Your results, your progress. Have you gained 5 new clients in a month, won your last ten cases, secured $10M in grants, grown your email subscriber list from 50 to 500? Those are all wins!

Are others in your field who’s lofty accomplishments have exceeded yours? So. What.

It doesn’t matter if you aren’t the only star to shine brightly. What matters is that you’ve gotten a result that your clients, fans or followers would like to have.

2. Role.

Your title or position in a company or your industry. Are you the founder of something? CEO of a company (even a company of one?) Use it.

Anyone who saw The Social Network remembers this iconic scene when Sean Parker fires up the Mark Zuckerberg character to claim his place as a industry-changing innovator.

Here’s the thing – the card was real. Zuck didn’t use it all the time – only when he wanted to show potential partners that he was someone they should take seriously.

3. Reviews (from clients.)

Are your clients and colleagues singing your praises? From the rooftops? Do they get great results from you on the reg?

The best thing about testimonials is that they SELL FOR YOU. 

So, sing it loud and proud in all your marketing materials like your website, your fliers, bio, etc.

4. Reviews from the media.

Got a little glitter from a mention in a newspaper, magazine or website? Include it in your marketing!

Did you share a stage with a big name? Does someone with name recognition and influence consider you brilliant, a visionary?

Big or little, reviews are the money combination of celebrity and implied endorsement.

5. Reference framework.

What’s  your particular approach, your style? What do you believe is right and wrong when it comes to your industry?

Do you regularly bust myths in your field? What’s your philosophy? How is it different, more advanced, or easier to use?

Maybe you’re the attorney who explains legal issues in plain English for your tribe of small business owners. Or the career coach for women who advocates asking for more – much, much more. Or the marketing consultant who doesn’t think clients should spend time on social media.

Your philosophy, your point of view and your communication style are all integrated to create your reference framework. Those are the ingredients to your own special sauce.

To help uncover your reference framework, so that you can share it clearly and frequently, start by asking yourself these questions:

What do I believe about the world?
What do you believe about people?
What do I believe about business?

Your fame boosting assignment:

This week, take 15 minutes and a sheet of paper or your favorite digital note app. Make a list of credibility factors from each of the five categories. Keep going until you have at least a dozen – I know you’ve got loads!

Then, weave these credibility factors into your bio, your website’s About page, and the stories that you tell during a networking conversation. Let your star shine bright, A Lister.

How to get people to buy from you: 26 motivators

Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in your field tip: focus on your clients' top motivators

Famous in your field tip: focus on your clients’ top motivators

“So, what do you do?”

How you answer that question might depend on where you are and who’s asking it. If you’re at a cocktail party, go ahead and tell your conversation partner that you’re a coach, a consultant, a chiropractor, a cobbler.

But don’t stop there. Especially when you’re in a conversation with a potential client or referrer.

After you tell them what you do (in easy-to-understand terms, please!), tell them the results people get from working with you.

Here’s a juicy tip: describe the results in terms of what motivates your customers to buy from you.

If you want to move people to action (and to spend money), you have to tap into the desires that motivate us as human beings.

You want motivation? Here are 26 reasons that people buy:

1) To make money
2) To save money
3) To save time
4) To avoid effort

5) To get more comfort
6) To achieve greater cleanliness
7) To attain fuller health
8) To escape physical pain
9) To gain praise
10) To be popular
11) To attract the opposite sex
12) To conserve possessions
13) To increase enjoyment
14) To gratify curiosity
15) To protect family
16) To be in style
17) To have or hold possessions
18) To satisfy appetite
19) To emulate others
20) To avoid trouble
21) To avoid criticism
22) To be individual
23) To protect reputation
24) To take advantage of opportunities
25) To have safety
26) To make work easier

The top four are typically the strongest motivators.

Those are the ones that you should tap into when you talk about the results you deliver with your services. (But only if they’re relevant to your business. Otherwise, pick the motivators that make sense – if you’re a dating coach, then number 11 is all you, baby!)

Let’s look at how you can position your services to fulfill one or more of these motivators:

  • If you’re a human resources consultant, you don’t just provide human resources services, you deliver cost savings through innovative benefit plans.
  • Your clients make more money because you create a happier, healthier workforce for them.
  • Your clients save time because you are an experienced expert in your field and can find and deliver the best programs and new recruits, while they focus on their money making activities.
  • Your clients avoid effort because you do it for them, better and in less time than they could.

Your fame boosting assignment:

Work those motivators!

This week, take 15 minutes to really think about the products and services you offer and the results that clients get from them.

Position the results in terms of motivators. Then, give your website, marketing materials and elevator speech a “motivation makeover.”

What to do when you’ve been booked to speak: a 7-step checklist

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Wahoo, you’ve landed the gig!

Now that you’ve done your victory dance, texted your mom and your BFF, what can you do to squeeze the most business building, career making, fame boosting juice from that sweet, sweet opportunity?

I’ve got you covered.

You should approach any speaking opportunity, whether it’s in your neighbor’s basement or on stage, as though you’re playing the Superbowl Halftime Show.

Of course, you’ll craft an inspiring and instructive talk! You‘ve got that part down.

But too many people ignore the business part of speaking. The result of this wing-it strategy? They don’t speak as often as they could.

EVERY audience deserves your very best effort. They’ve donated their valuable, non-renewable resource: time, so don’t waste the opportunity to wow. Audience members can hire you, buy your products and refer others to you.

Here’s your hit list:

1. Book it

Before you say, “yes”, check your calendar. Then, put the date and time in stone. No giddily accepting the opportunity and then realizing, oopsie, you’re facilitating your client’s retreat or heading to Jamaica that day.

2. Stalk your audience

  • Who’s invited? How many people?
  • How many typically attend the events?
  • What’s their demographic (male, female, occupation)?
  • Can you get the membership list or attendee list? Poke around on the organization’s website, too. Sometimes members are listed.
  • Research the group on LinkedIn, Facebook and Twitter to see if you can get to know more about the organization’s leadership and members. Having connections and common interests before you start speaking goes a long way in building rapport.

3. Logistics

  • What’s the venue? Get the address in advance, map it and check for any travel issues, like road construction.
  • Where will you be speaking? Conference room, board room, coffee house? Is it a breakfast or luncheon?
  • What’s the room configuration? Are attendees in rows of chairs (what’s known as “classroom style”? Or sitting at round tables?)
  • Are there speakers scheduled right before you or right after your session? When can you enter the room to set up your supplies and equipment?

4. Equipment

  • Do you need to bring your own laptop? Bring it, just in case.
  • Projector? Ask, don’t assume!
  • Cables and adaptors? Remote controls? (Even if the venue says they have them, bring your own, just in case!)
  • Bring batteries
  • Do you need speakers? If your talk depends on audio, then pack your own speakers, cables and power cord.
  • Microphone. Test thoroughly before using. (While I was presenting at a national conference, the microphone went out once every couple of minutes. It was distracting and annoying. Toward the end of the presentation, we found out that the problem was user error – I was unknowingly putting my hand over the on/off switch. Ouch!)
  • Flipchart, easel, markers? Can you stick flip chart paper to the walls of the room? If not, what’s your workaround?

If you’ll use slides

  • Have the presentation loaded on your laptop.
  • Bring a copy of the Powerpoint/Keynote/Prezi presentation on a jump drive.
  • Include a pdf copy of the presentation, as well. You never know.
  • Print and bring two copies for yourself, in case of technology disaster.

5. Your introduction

  • Do NOT leave this to your host organization to write. You must craft a great one and send it in advance. Everything in it should be compelling and build credibility. No time for modesty – brag on your accomplishments! (But don’t go on too long. Half a page is plenty, unless you’re keynoting a conference.)
  • Before you send the intro, practice reading it aloud a few times yourself. Do you stumble over any of the words or phrasing? Then rewrite, because the person introducing you is almost sure to butcher it.
  • Bring at least two printed copies of your introduction to the event, in large font, double spaced.

6. When you arrive at the event

  • Find the person or people in charge of the event. Connect with them, ask for a quick run through of the event. Are there any last minute changes?
  • Meet with the person who will be introducing you and go over the introduction.

7. Get to know your audience

  • Greet the people entering the room. Introduce yourself with your first and last name, look the person in the eye, say their name and give a firm handshake. Thank them for coming.
  • If you can, find out a little about some of the audience members. What’s their experience with your topic? What attracted them to your session? What do they hope to walk away with? Getting these insights lets you tailor your talk in the moment. Mentioning these people or situations during your talk makes your audience feel more connected to you and to the message that you’re delivering.

You’re ready to take the stage!

The equipment is set, your talk is locked and loaded and you’ve established rapport with the audience. Step into the spotlight and deliver the wow, superstar.

Your fame boosting assignment

This week’s assignment is a no-brainer:

Grab the free Booked to Speak checklist!

Use it the next time that you’re asked to give a presentation, talk or workshop. Stress-free, guaranteed.

Want to jump start your public speaking? Start here.

5 must-read business books when you’re becoming famous in your field

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

The road to become famous in your field is littered with obstacles: fear, self-doubt, procrastination, and overwhelm. You are not alone – we all fight those demons.

But I’ve got the prescription to grab those obstacles and smash ‘em like the Hulk. It’s the five books you need on your famous in your field journey.

Think of this list like the perfect superfood cocktail – the one that powers you through killer days and keeps your energy UP.

Each book is selected for a particular stage on your journey to fame.

Get ‘em on audio, read ‘em on your Kindle, iPad or phone using Amazon’s free Kindle app.

1. The jump start

The Millionaire Messenger by Brendon Burchard 

Buy it on Amazon

Spark your fire to change the world (and make a few ducats along the way) with Burchard’s inspirational book. You’ll finish it in two hours and be ready to jump on the nearest stage to spread your message as the leader and expert you are, superstar.

In it, he outlines why the world needs more experts and leaders RIGHT NOW, why you should step in to fill the void and how you can make your mark while enjoying financial rewards.

2. When doubt creeps in (and you just can’t make yourself take action)

The War of Art by Steven Pressfield

Buy it on Amazon

You’re fired up. Becoming business famous is your destiny. But why the heck can’t you stop watching Scandal long enough to get something out there?

It’s Resistance, the demon all great creators wrestle. Pressfield – part Deepak Chopra, part revival evangelist – knows that we undermine our efforts more than any external enemy could. But if we don’t overcome Resistance, we are squandering our most precious gifts. Amazon calls The War of Art, “Sun-Tzu for the soul.”

From the book:

We are not born with unlimited choices…Our job in this lifetime is not to shape ourselves into some ideal that we imagine we ought to be, but to find out who we already are and become it.

3. To become a powerhouse and get more from yourself than you ever thought possible

Unlimited Power: The New Science of Personal Achievement by Anthony Robbins


Buy it on Amazon

While it may be more associated with personal development than business, this Tony Robbins classic is where today’s motivators and business leaders got their inspiration and methods (whether they know it or not!)

In Unlimited Power, Robbins teaches you how to master your own psychology to be a happier, healthier and higher functioning person. And that’s going to fuel you in the long drive to share your knowledge and talents with the world.

4. The simple, step-by-step process to build your business

Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

Buy it on Amazon

The road to actually enjoying becoming famous in your field should be paved with action and paying clients. Michael Port’s bestseller breaks down the mindset (here’s a mind blower – not everyone is your customer!) and lays out a clear and simple 7-step process to gain a full roster of clients.

Not just theories, Book Yourself Solid is a workbook. If you work it, the clients will come.

5. To think differently, automate and scale your business so that you can enjoy your life

The 4-Hour Work Week: Escape 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss

Buy it on Amazon

Now that you’re booked solid, you need mindsets and systems that scale your income and set you free. Otherwise, you’ve just created another j-o-b.

4 Hour Work Week (or 4HWW, for the cool kids) is your bible for breaking free of traditional thinking that keeps you trapped and counting the minutes until retirement, or pulling all nighters to meet client demands.

You’ll find productivity hacks, outsourcing insights and entire mindset shifts on how you can live your dream life RIGHT NOW.

Your fame boosting assignment

How many of these do you already have in your business success library? This week, think about where you are on your path to becoming famous in your field. One of these five amazing business books may have the nugget you need to propel you into your destiny. So get on it, would ya? You’ve got fans waiting for your unique brand of magic.

Are you talkin’ to me? The 30-second tool for better website copy

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Famous in your field tip: use the We We Calculator to test your website copy's "we we" score

Famous in your field tip: use the We We Calculator to test your website copy’s “we we” score

You’ve slaved over your website copy. Polished it to perfection and agonized over each word. (“Spectacular” or “stupendous”…which conveys exactly the right level of awesomeness?)

But is there a teeny, tiny chance that in your rush to present you and your business in the sparkliest spotlight possible, you overlooked something kinda big?

Like, your readers?

When you’ve got less than 8 seconds to grab attention on your website before your visitor clicks away, there’s one thing that will do the trick:

Talk about them.

Talking to your website visitor about themselves, the struggles they wrestle with (ahem, that you can solve) is the sweet sweet honey that attracts beautiful bees.

Because it can be tough to judge your own website with outsider eyes, I’ve got a killer tool that lets you know in seconds whether your website copy is seducing your readers or turning them off.

It’s the We We Calculator.

Just copy and paste the text from your webpage into the We We Calculator’s to find out your “we we” score. The calculator measures several ratios, including the number of times you talk about your customers, compared to the number of times you talk about yourself or your company. They call this your CFR or “customer focus ratio.”

“As you can see, we parse your page for self-focused words such as “I,” “we,” “our,” and your company name (which functions much like “we”), as well as for customer-focused words such as “you” and “your.” Then we calculate several ratios that indicate whether your visitors are likely to perceive you as genuinely focused on them,” says Bryan Eisenberg, one of the creators of the We We Calculator.

Makers of the We We Calculator recommend aiming for a CFR of 60 or better.

Flip that flaw

What do you do if you test your website copy and find out that your CFR is downright pitiful? Don’t fret! Make a few tweaks to see if you can flip that flaw to focus more on your customer.

Let’s say that you’ve got three statements just like this on your website homepage:

We treat every communication challenge as a business challenge. We absorb sales and marketing plans and business goals and objectives, and determine how communication can deliver against them and become a tangible business driver for our clients.

(Do you feel like you’ve been we-we’d on?) And can you guess the CFR score on that snippet?

CFR = 0.00%. Zero customer focused words

Self focus rate: 100% (3 self-focused words.)

Click! Your visitor just left the website.

But it’s not hard to flip it, so that it has the same basic message, but shifts the focus to your customer.

You’re looking for an agency that treats every communication challenge as a business challenge. You want partners who absorb sales and marketing plans and business goals and objectives and determine how communication can deliver against them and become a tangible business driver for you. That’s what we do.

BOOM! With the tiniest tweaks, the Customer Focus Score flips.

CFR = 66.7%.

Self focus rate: 33%

Your fame boosting assignment

This week, pick two webpages to run through the We We Calculator. If your score is less than 60%, zero in on the “we” and flip those flaws.

C’mon, superstar! We’re waiting for your magic. Seduce us, you sweet talker you.