When you’ve got a media hit – whether it’s an article published, an appearance on TV or a mention on a blog – you want to make the most of it.
But once the next issue it out, is it just “old news”? Or can you continue to get mileage from it?
You know what I’m going to say, right?
Don’t let that hit languish in cyberspace or tattered on lobby coffee table, like a shy kid at a dance, waiting to be noticed. Be a diva and demand that it be seen!
Here are eight ways to make the most of articles, media appearances and mentions:
1. Create or add it to your As Seen In section on your website homepage.
Boost your credibility instantly by showing where your thoughts and expertise have been featured. (Don’t hate on local coverage – it may actually hold more sway for your visitors!)
2. Add the As Seen In section to your marketing collateral:
Mention it in your bio, your company overview and put those logos on the back of your business card. Get that good stuff errywhere!
3. Send out snippets of your coverage in your newsletter, with a link to the article or video.
Who knows? You might need to add a whole In the News section to share the good stuff happening in your world.
4. Write a blog post about it.
Share your your good news and the behind-the-scenes experience. We all love a good story and your readers are curious – they want to know how you did it and what was like.
How did it happen? Were you nervous? What did you think when you first saw the item, “live”? Who’d you tell first?
5. Mention it in another blog post (with a link, natch)
When it’s relevant to another post, you can mention your coverage with a link.
“…advice I shared in [drop media outlet name here]
6. Put it on social media:
- Share snippets from the article as status updates.
- Show your excitement about the media opportunity.
- Send out a link to the item.
- Quote yourself! These are now super simple to do with apps like InstaQuote, QuotesCover, PicMonkey or Canva (if you’re fancy.)
- Post an image of the article, publication, or a screenshot if it’s video, with a link to the article.
7. Mention it on your email signature (if you have multiple articles or mentions, rotate them biweekly or monthly)
If you’re a Gmail user, you’ve got it covered with Wisestamp, a free Gmail extension that lets you promote your latest article, blog post or media mention.
8. Email your prospects
Maybe you have a short list of potential clients or customers that you know should work with you. It could be that your latest published article or appearance on local TV is just the shot of social proof they need to take action.
Send a short email:
[Friendly intro sentence or two.]
[Comment on something about them - an achievement, a change in their organization, etc. LinkedIn is great for this finding information like this.]
I wanted to catch up with you and share something fun that’s happened recently. I was featured/published in [link to media outlet] talking about [topic], and I’d love to get your ideas on this/your feedback.
Your Fame Boosting Assignment:
Dig into your archives for a media hit and do just one of the things on this list with it.
Ready, set, make your mark!