December 21, 2014

The surprisingly simple secret to getting noticed

Want the secret to success and happiness? Want to know how to stand out in the crowd? (Spoiler alert: It’s a major part of becoming famous in your field.)

It comes down to this:

Know your strengths. Show your strengths. Believe in your value.

Boy playing with pilot´s hat and cloudy background

“Hide not your talents. They for use were made. What’s a sundial in the shade?” — Benjamin Franklin

You may already know your own strengths. Or you may not recognize them and believe that your unique abilities are available to the general population, something everyone has.

Not true. Inside you, there are special talents that others covet.

Want to uncover your special skillz?

I’ve got two resources you’re gonna love, people!

VIA Survey

VIA Inventory of Strengths (VIA-IS), formerly known as the “Values in Action Inventory,” is a psychological assessment measure designed to identify an individual’s profile of character strengths.

The VIA-IS is comprised of 24 character strengths. Each of us have our combination of these strengths that make up our own unique profiles. It’s your secret sauce, yo.

Know your character strengths with the VIA Survey

Know your character strengths with the VIA Survey

“The strengths are universally valued, encompass our capacities for helping ourselves and others and produce positive effects when we express them. Knowing your constellation of character strengths is the first step towards living a happier, more authentic life.” ~VIA Institute on Character

(You can take the FREE VIA Survey here.)

Strengthfinders

The good people at Gallup (yup, that Gallup) created an online test that uncovers a person’s natural talents. The “father of strengths-based psychology”, Donald Clifton developed the Strengthfinders on the idea that every one of us has natural talents.

Discover your innate talents with the StrengthFinder test.

Discover your innate talents with the StrengthFinder test.

“From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.”

The message of Strengthfinders is to flip that formula! When you know your natural, in-born talents, you can focus on doing what you do best. Every. Damn. Day.

What’s funny is that you may not even recognize some of your own talents as strengths. You take them for granted, because they come so easily to you.

My own BFF helped me to recognize something I do naturally as a talent that other people value. My top strength on Strengthfinders is INPUT. (Sounds totally lame, right? I thought so.)

It means that I’m inquisitive. A collector of information.

But when I read this in the Strengthfinders 2.0 book, I got chills:

“You might naturally be an exceptional repository of facts, data and ideas. If that’s the case, don’t be afraid to position yourself as an expert. By simply following your Input talents, you could become known as the authority in your field.”

YES, PLEASE.

And it explained why I love to help people become known as leaders and experts in their industry.

It’s the same for you: whether you’re self employed or working within a business or non-profit, you have unique talents that you can leverage. You just have to discover them.

Knowing (and using) your special strengths has three powerful benefits:

1. You stand out from the crowd.

“No one is you and that is your power.” Dave Grohl. Philosopher. Foo Fighter.

Get on Dave’s level, please! When you recognize, use, and OWN your strengths (and by “own”, I mean letting other people know about them), you become distinctive.

2. You are more effective.

When you shift your work to suit your talents, your performance improves. We’ve all struggled to perform tasks that we’re not just not good at…and it sucks. But when we work from our natural strengths and talents, time flies, and we become energized. Work is a joy.

3. You are more confident. 

Confidence is believing that you can do something. It’s what spurs you into action.

Confidence comes from playing to your distinctive strengths and values. And you want to do everything you can to boost your confidence levels because studies show that confidence trumps IQ when it comes to predicting success.

Your fame boosting assignment

Take both these tests to uncover your unique combination of strengths. The VIA-IS is free, but the Strengthfinders 2.0 test requires a special code that you get when you purchase a book. Believe me, the $15 bucks or so that it costs is totally worth it!

Knowing your one-of-a-kind brand of awesome will fire you up with confidence and energy, attracting followers and fans like a magnet. Time to unleash your special kind of magic, friends.

These 3 simple questions will improve your outcome in any situation

Lauren works in the tech sector and is launching a speaking career on the side. Her speaking topic is red hot right now, popping up in the media daily.

Famous in your field: ask yourself these 3 questions

Famous in your field: ask yourself these 3 questions to improve the outcome in any situation

But when Lauren speaks, she gets a lukewarm response, not the rave reviews she’d like. She knows that she’s one of the leading experts in her field, but it doesn’t seem to make a difference to the audience.

It’s a situation I see over and over, across professionals, authors, speakers and entrepreneurs. They have great information – ideas and topics that interest people – but these would-be leaders just don’t make the impact they want. 

Here’s the bottom line:

You can work day and night on your content.

You can polish the words of your speech until they sparkle.

You can agonize over each syllable in that magazine article or blog post.

You can spend hours carefully crafting each minute on that meeting agenda.

But information alone won’t move hearts and minds. It can still fall flat.

Some of the smartest people on the planet can’t keep an audience of one interested for 60 seconds. And what happens? No one listens to them. The real tragedy is that their brilliance doesn’t impact anyone else.

What can you do to guarantee a better outcome, to have more impact, in whatever you’re pursuing?

It’s simple. Before you go into any situation, ask yourself three powerful questions:

1. What’s my energy level?

2. What do I want to make sure happens here?

3. How do I want that other person/audience/reader to feel?

Let’s take each of these questions, one by one, to see why the heck they pack such a powerful punch.

1. What’s my energy level?

A truly ridiculous amount of your success in life is determined by your energy. Fact.

And no, I don’t mean whether you run or do Crossfit. I’m talking about the energy you give off during interactions. Energy in this sense boils down to how focused you are on the people you’re interacting with and what is happening in that moment.

When you’re distracted, or multitasking or carrying mental baggage from this morning’s minor road rage incident, your energy isn’t working for you.

I know, it sounds a little woo woo, but stay with me here! Energy – good or bad –  is something that even the most left-brained among us respond to (even when we’re not aware of it!)

Think about it…isn’t there someone you know, who, just by being in his or her presence, makes you feel smarter, taller and better looking?

And then someone else who makes you feel exhausted every time you interact with them? That’s energy, baby!

And before you start ranting to yourself, “I’m not one of those loud, chirpy, manic people,” hold up! Energy doesn’t mean someone who’s boisterous and effusive. Energy can be quiet and intense, or calm and soothing.

It’s about being 100% engaged in what you are doing and who you’re with.

2. What do I want to leave the audience with?

This question is pure genius, no matter what situation you’re going into. And it works, even if your audience is one.

Here’s why: asking myself what I want to leave the audience with forces me narrow all my wide ranging ambitions and decide What’s Most Important. And then to structure everything else to meet those goals.

It’s easy to get distracted by details…the specific words you’ll use in your presentation or making d@$%@% sure your coworker doesn’t outtalk you during this morning’s meeting.

But the danger is that you lose sight of your bigger goal. That’s why it’s important to focus on what you want to leave your audience with – what’s the big idea?

When you focus on the big idea, you’ll think and act at a higher level. You won’t be distracted by things that don’t matter.

3. How do I want them to feel?

The most popular speakers and the most beloved leaders share something in common. It’s not that they say the most brilliant things. It’s that they make other people feel brilliant.

When you focus on how you want your audience to feel, rather than simply talking at them, you’ll make a bigger impact. And when you make others feel good, you’ll share much stronger connection. They will have a much more pleasurable association with you or your business.

Take your cue from Apple, which boasts the most profitable retail stores in the world. And all because they designed their entire experience around the question, “How do we want customers to feel when they walk into the store?”

Your fame boosting assignment:

Ask yourself these three questions when you’re prepping for a big presentation or speaking engagement.

And ask yourself these questions when you’re creating an agenda for an upcoming meeting.

And – sorry for blowing your mind here – ask yourself these questions when you’re just going to meet someone for coffee.

Today, pick one interaction and ask yourself these three questions. BOOM, you’re done! How easy was that? Fist bump, slow clap, etc.

Anatomy of a great LinkedIn publisher post: steal these 7 killer elements

Months ago LinkedIn opened its Publisher platform beyond the small group of big-name Influencers. Publishing on LinkedIn can be a total game changer, but only when you do it right.

So, let’s look at someone who’s definitely doin’ it right.

It’s career expert, J.T. O’Donnell and she’s got all the right junk in all the right places (LinkedIn-wise!)

Famous in your field tip: anatomy of a great LinkedIn Publisher post

Want to create LinkedIn Publisher posts that build your fame factor? Follow these tips!

(Wanna see the actual post on LinkedIn? Click here.)

Published back in June 2014, this baby has gotten some eyeballs.

Over 700,000 views

Over 2000 likes

Over one thousand comments. (And they’re still pouring in!)

This post is building the author’s fame factor 24/7 because:

  • It includes internal links within the post to relevant posts and pages on her website.
  • It has a call to action to Follow her and visit her website to solve specific problems.
  • It includes her book and a link to buy it.

Let’s break down the individual elements of this superstar LinkedIn post:

1. “Read me NOW” title.

5 Reasons You May Not Want to Work for Google

This one hits so many hot buttons:

  • It includes a number. (We loves our numbered lists.)
  • It’s counterintuitive (what? Why wouldn’t I want to work at Google? I must know now!)
  • It uses a well-known name (Google, duh.)

2. Easy-on-the-eyes layout

The article itself is clear and organized. It uses lots of short paragraphs, with some bold subheads mixed in, for variety.

And content-wise, it’s a winner. After explaining her five reasons, she offers advice on what to do instead. That gives the reader a concrete action, beyond just bursting their lifelong fantasy of joining the Googleplex.

But look toward the end of her post. This is where brilliant marketing (and fame boosting) comes on like a freight train…

3. She includes links to relevant posts on her own site.

And mixes advice with a subtle – and relevant – offer.

“Just a friendly reminder: don’t start networking with your Interview Bucket List until you’ve optimized your LinkedIn profile.”

Follow that enticing blue text and you’ll end up on her website where she (surprise, surprise, surprise) offers a paid service optimize your LinkedIn profile. Genius!

4. Tell the reader what to do next. 

She asks for comments with a specific question. (People are more likely to comment in response to a specific prompt, rather than a generic request to comment.)

5. Entice the reader to connect with you

This post could be the beginning of a beautiful friendship. When you publish on LinkedIn, encourage readers to follow you. And invite them into your home on the web.

Invite your readers to get more of your good stuff.

Invite your readers to get more of your good stuff.

See how J.T. invites the reader to follow her on LinkedIn and lists two other links to her website? Do that.

6. Demonstrate credibility

Ready for more magic? Check out how J.T. shows an image of her book (with a link to Amazon, natch) along with a subtle promo for it. She knows that being a published author gives her credibility as a career expert.

LinkedIn Publisher Post 3

7. Offer free resources

At the end of the post, J.T. clearly tells readers how to connect with her on LinkedIn, plus puts it right out there that she isn’t available for free consulting. (Which is a smart timesaver!)

Then, she closes with a link to the free resources on her website. Brilliant.


Your fame boosting assignment:

If you’ve been invited to publish on LinkedIn, steal these fame-boosting ideas and let your post make you famous on Google!

And if you’re still waiting on your invite to publish on LinkedIn, guess what? These tips are perfect for blog posts on your own website, too. Start sprinkling some of your magic on us, superstar.

The no cost tool that gives you an unfair fame advantage

When you’re busy becoming famous in your field, you should use all the shortcuts you can find.

Why spend hours creating blog posts, videos, podcasts and newsletter content that languishes, alone and ignored?

It’s a beast to get your message to the masses if you don’t have the speaking gigs lined up.

And getting the attention of someone who’s already talking to the audience you want to reach? Priceless.

Luckily for you, future A-Lister, you can find out what’s popular, where the speaking opportunities are and who’s already talking to your perfect peeps. All in 10 minutes or less. For free. 

And free is always a beautiful thing.

This little miracle is BuzzSumo.com, a service that’s so good, I wanted to keep it all to myself. Just like online marketing expert, Larry Kim said:

I was initially a little reluctant to write this review, because BuzzSumo has become nothing short of my secret weapon when it comes to keeping on top of what’s going on in our industry. 

Here are three ways to use BuzzSumo to boost your fame factor:

1. Find the most popular topics

If you pump out content on the reg, you might find yourself struggling for something new to cover on your blogs, videos or podcast episodes. That’s where BuzzSumo can help.

Type your topic in the search box.

You can filter by type (handy!) which separates articles, infographics, videos, guest posts, interviews and giveaways.

BuzzSumo shows you the most popular (most shared) stuff online.

What can you do with this genius information? So, so much people! When you know what people already like, you can do more of what works.

Need an infographic for an article you’re writing? Bam! There it is. And you didn’t have to spend $1200 or 36 hours creating it. (Just be super cool – give proper credit and links.)

Example: find catchy headlines and create your own material using one of those as a model.

Use BuzzSumo to find popular content & great titles

Use BuzzSumo to find popular content & great titles

I searched for the topic, “public speaking.” Check out the #1 most popular article above, “What To Do 15 Minutes Before A Presentation” on the site, BusinessInsider.com. Because I already know that headline was popular, I can use the headline formula when writing my own post.

“What to do [time period] after a [event]” becomes…

“What to do 24 hours after a Presentation.”

“The one thing you must do 3 Days Before Your Next Speaking Gig” 

“What to Do One Hour after You Book a Speaking Opportunity”

2. Find speaking opportunities

How to find speaking opportunities with BuzzSumo

Find speaking opportunities with BuzzSumo

If you’re a speaker, this is huge: you can get speaking opportunities delivered right to your web browser with BuzzSumo.

In the search bar, enter phrases like “Call for Speakers” and “Call for Presenters” and your topic. You can filter the results to get only the most recent or collect them all to build your own roster of events.

3. Find influencers

BuzzSumo also lets you search for influencers – people who are active online, talking about your topic and have a big following (of your exact right people.)

Use BuzzSumo to find influential bloggers, companies and journalists in your topic area.

Use BuzzSumo to find influential bloggers, companies and journalists in your topic area.

Start by clicking on the big Influencer button at the top of the screen.

Enter your topic (I chose “public speaking.”)

Again, you can filter by type to see only the bloggers, journalists or “regular people” (love that one!)

For each result, check out their online stats and profile – is this person a public speaker, a trainer? Does she specialize in a particular niche, like real estate? There’s so much gold here!

Let your influencer stalking befriending begin!

Your Fame Boosting Assignment:

This week, check out BuzzSumo. (Relax, there’s no commitment – you get 10 searches before you even have to register for the free account.)

Pick one of the three tips above and take action today. In 10 minutes you could have your next three blog post titles, have applied for a speaking opportunity or connected with an influencer who will change your world.

C’mon, superstar. Get on this ridiculously valuable tool and use it to shine, shine, shine.

Public speakers: the three-step formula to get booked solid

Wanna speak more? Use the simple three step formula to get booked solid.

Wanna speak more? Use the simple three step formula to get booked solid.

Let’s start with a story.

I call it, “A Tale of Two Speakers.”

Let’s say that their names are Aidan and Steve.

Aidan is dynamic. Bold. Charismatic.

His speaking magnetism could out pull Tony Robbins, Steve Jobs and Oprah. (*Gasp*)

At the end of his talks, he’s mobbed by audience members wanting to buy his book and to schedule a (paid) coaching session with him. Each time that he speaks, at least three people in the audience recommend him as a speaker for future events.

It’s partly due to his message – it resonates with almost everyone and doesn’t apply only to a particular occupation or niche.

It’s mostly due to his charming, confident delivery and how he makes his audience members feel.

Then there’s Steve.

Steve is dynamic, too. Audiences also love his energy, empathy and wit. Each time he speaks, about 20% of audience members buy his book and a few sign up for his upcoming coaching event.

Who is the more successful public speaker?

Aidan speaks 5 or 6 times a year. (He wishes it were more, because that’s how he spreads his message and gets most of his clients.)

Steve? He speaks about 25 times a year.

What makes the difference between these two speakers? It all comes down to one thing – consistent marketing.

The best speakers, the most charismatic personalities get gigs without asking. But consistent marketing is the great leveler.

The speakers who get booked the most use a system to market their services, week in, week out. And so they speak, usually as often as they’d like.

A few months ago, a VIP List member named Ed, wrote in asking, “How easy is to break into public speaking?”

Well, Ed, it’s not hard, but to get booked for speaking opportunities before you’ve built your cult-like following, you gotta #werk!

There are three ingredients to create this Magical Mudslide of Speaking Opportunities cocktail:

  • Networking (online or in person)
  • Asking for the opportunity
  • Following up

Wanna make it easy on yourself? Create a system:

1. Research.

Schedule a certain day of the week, or time that you’ll research new opportunities and contacts. (Or give clear instructions to someone on your team to research new speaking opportunities each week.)

Steve tracks organizations and opportunities on spreadsheet. His college intern assistant updates the spreadsheet with new organizations or events and any new information about existing organizations.

Steve and his intern have a status update meeting each week. This keeps Steve up to date and keeps his speaking funnel full.

2. Reach out.

Call or send an email to these meeting organizers/event coordinators/new contacts and offer yourself as a speaker.

Include enough information to demonstrate your message’s fit with the audience and your skills.

To cover the consistent part, commit to doing it regularly. Once a week, every other week…you do you.

And set a number for yourself! “Each week, I will reach out to three new organizations or contacts.” Then, during your scheduled update meeting (even if the meeting is only with yourself), you can track your progress.

3. Follow up!

The fortune is in the follow up, my friend.

Anyone can send out a burst of emails to contacts and event organizers, but you’ll probably still be w-a-i-t-i-n-g for that reply while the Steves of the speaking world are getting booked.

Meeting planners, association staff and organization volunteers are BUSY. Help them pick you by staying in touch on the reg and showing that you’ve got exactly what their audience needs to improve their lives.

Here’s another genius nugget from Steve: during each of his speaking engagements, he asks the audience about other groups that could benefit from the information he shared. Then Steve’s assistant follows up with those people to book more gigs. Moneymaker.

Bam! Full speaking schedule leads to full client roster.

Your Fame Boosting Assignment:

This week, set up your system to book speaking opportunities. It doesn’t have to be fancy! Schedule a regular recurring time slot on your calendar to research, reach out and follow up. If you believe in your ideas and your message, you owe it to us to get it out there.

“I think you should be serious about what you do because this is it. This is the only life you’ve got.” Philip Seymour Hoffman.

How to NOT spend all day on Google (cool tools inside)

Famous in your field tip: use Talkwalker and Mention to keep track of your name on Google, competitors, clients and find opportunities.

Famous in your field tip: use Talkwalker and Mention to keep track of your name on Google, competitors, clients and find opportunities.

When you want to keep track of certain ideas, events or people, what do you do?

You could kill a couple of hours every week (heck, every day) cruising the web, checking out your competitors, following your clients, filtering the latest news on your topic.

Or, you could have those need-to-know gems delivered straight to you, automatically.

Google Alerts seems to be a goner. But not to worry – I’ve got you covered!

While there are lots of paid services that will monitor the interwebs for you, I want to tell you about two free services, Talkwalker and Mention.

1. Talkwalker.com.

Talkwalker sifts through Google, news, blogs and delivers alerts straight to your inbox or RSS.

It’s super easy to use. Just set up an alert for a name, a word or phrase, choose how often you want to be notified of results and you’re done! The alerts are already on their way to you. Snaps for simplicity.

2. Mention.net

Like Talkwalker, Mention searches Google results, news and blog listings and delivers the responses to your inbox. Mention’s alert service lets you connect your social media accounts like Facebook, Twitter and Buffer so you know – without logging in – when someone has talked about you. You can even respond, directly from the Mention alert.

Take note: the free plan is pretty lean – one user, one alert (keyword or phrase) and 100 mentions per month.

Want a few ideas for using alert services like Talkwalker and Mention? I’m serving them up for you!

Speakers/Trainers/Coaches

Create alerts for:

  • Calls for Proposals and your topic. Boom! Speaking opportunities, delivered right to you.
  • Colleagues and competitors who speak to similar audiences as you. When you see that another speaker is
  • Events where you’d like to be a speaker. You’ll get the inside scoop on early planning
  • Meeting planners and event organizers. Just pop their names as an alert and keep up with their business moves.

Business owners

Create alerts for:

  • Your best clients. You’ll know when their name appears in the news and you fire off a quick call or email. The result? You’re top of mind and they are glowing, ’cause everybody loves to be noticed.
  • Keywords and phrases related to your products or services.
  • Your company’s name.
  • Your own name.
  • Journalists who cover your industry.

Professionals within a company

Create alerts for:

  • Keywords and phrases related to your area of expertise. Knowing the latest discoveries and trends in your field can help you wow your clients.
  • Your own company. Did an analyst or magazine editor just publish something about your company? Or, ugh, a disgruntled customer? Resolve it, stat!
  • Your own name. Building your digital footprint is vital to a successful and satisfying career.
  • Your clients – both the organizations and the individuals you interact with.
  • Competing individuals and companies.

Your Fame Boosting Assignment:

Fire up Talkwalker.com or Mention.net right now, and set up alerts for your name, your company’s name, your top 3-5 clients and the topic you want to be known for (define it narrowly, please, to avoid being flooded with hundreds of responses.)

Let’s go superstar!

You fascinate me (free gift inside)

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

How the World Sees You by Sally HogsheadDo you ever wonder what kind of impression you make on others?

What if you knew how others saw you, when you were at your very best?

I’ll bet that you’d be more confident. You’d have more clarity around what you do, how you do it and why it’s valuable. (Plus, you’d probably feel a bit happier.)

I’ve got the answers, right here!

Author and researcher Sally Hogshead studied more than 300,000 people to break down the hidden patterns behind communication and what types of messages are most likely to fascinate a customer or listener.

She created a quick online test, the Fascination Advantage, to determine the specific ways that an individual attracts and holds the interest of others. The Fascination Advantage is the first personality assessment developed based on the science of branding.

Now you might have taken a traditional test like Myers-Briggs, to understand your own psychology. What’s different about the Fascination Advantage is that while traditional “personality tests” focus on how you see the world, the Fascination Advantage tells you how the world sees you.

By knowing and using your Fascination Advantages, you’ll attract the right fans, followers and clients for your message or business.

Why do people need to discover their own value? Take it from Sally:

If you don’t feel confident about yourself, you play small. And when you play small, you lose. When you lose, you give up. We want people to play bigger, to play at their highest level, to become intensely valuable for the world around so they can make a bigger difference.

Here’s why I love the Fascination Advantage:

We spend too much time and energy trying to be different than we are. We try to “fix” what’s wrong with us and to fill in what we think is missing in our personalities. The Fascination Advantage highlights the factors that make your personality, your style stand out.

Once you know your Fascination Advantage, you’ll:

  • See yourself at your best
  • Boost your confidence
  • Hone your message
  • Know how to be your own best PR agent or just spice up your LinkedIn profile.

Best of all, you’ll be able to articulate to others why they should hire you (or book you as a speaker. Or promote you or buy your products. You get it.)

Sally Hogshead is publishing her new book How the World Sees You on July 1.

As a part of this project, she’s given me a special code (BL-LoriByron) to 
share with to you. The first 100 people who use it to take her Fascination Advantage® assessment will receive the assessment for free!

(The assessment is usually $37, but until July 25, 2014, it’s gratis.)

The best part is, you will trigger a chain reaction—a pay it forward situation. When you take the assessment using BL-LoriByron you will receive 100 assessments to share with your circle for free, too!

So how do you take the assessment? Simple.

1. Go to HowTheWorldSeesYou.com/YOU and use the code BL-LoriByron.

2. Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account. Rinse and repeat. (These would be great to share with your team, your colleagues or clients.)

When you take the Fascination Advantage online test, you’ll get a fun and visual report that details how your personality is uniquely hardwired to fascinate the people you encounter in business and life. There’s also a two-minute video, with Sally Hogshead describing your unique personality advantage.

Me? My Fascination Archetype is The Maestro – a combination of Power and Prestige advantages. Three adjectives that describe how the world sees me: ambitious, focused, compelling.

Your fame boosting assignment:

Log onto the website and take five minutes to get your own Fascination Advantage Report. You’ll be on your way standing out in the crowded marketplace.

More about you, please! What’s your Fascination Archetype? Take the quick test and tell me below.

The five factors that get you more fans, followers and clients

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Stand out in the market and earn trust with these five credibility factors

Who are you?

Why should I believe you?

Why should I hire you?

Why should I buy from you?

Why should I follow you?

Want to know what makes people scream “YES!” at the opportunity to be part of your world?

It’s all about credibility, my friends.

To break through people’s natural defense mechanisms, you’ve got to be credible. Credibility is about presenting yourself and what you have to offer in such a way that you come across as knowledgeable and trustworthy.

Now, here’s what some of you might be thinking right now:

“But I haven’t done anything yet to be considered credible! I’m not a Vice President, I don’t have a PhD, I didn’t make six figures in my business, I haven’t been on stage at TED…”

WHOA. STOP. Right there.

No matter where you are on your fame-making journey, you’ve accomplished and experienced things that make you knowledgeable and trustworthy.

I’m going to share five areas that you can use to claim your credibility. I call ‘em the 5 Rs of fame. 

1. Results.

Your results, your progress. Have you gained 5 new clients in a month, won your last ten cases, secured $10M in grants, grown your email subscriber list from 50 to 500? Those are all wins!

Are others in your field who’s lofty accomplishments have exceeded yours? So. What.

It doesn’t matter if you aren’t the only star to shine brightly. What matters is that you’ve gotten a result that your clients, fans or followers would like to have.

2. Role.

Your title or position in a company or your industry. Are you the founder of something? CEO of a company (even a company of one?) Use it.

Anyone who saw The Social Network remembers this iconic scene when Sean Parker fires up the Mark Zuckerberg character to claim his place as a industry-changing innovator.

Here’s the thing – the card was real. Zuck didn’t use it all the time – only when he wanted to show potential partners that he was someone they should take seriously.

3. Reviews (from clients.)

Are your clients and colleagues singing your praises? From the rooftops? Do they get great results from you on the reg?

The best thing about testimonials is that they SELL FOR YOU. 

So, sing it loud and proud in all your marketing materials like your website, your fliers, bio, etc.

4. Reviews from the media.

Got a little glitter from a mention in a newspaper, magazine or website? Include it in your marketing!

Did you share a stage with a big name? Does someone with name recognition and influence consider you brilliant, a visionary?

Big or little, reviews are the money combination of celebrity and implied endorsement.

5. Reference framework.

What’s  your particular approach, your style? What do you believe is right and wrong when it comes to your industry?

Do you regularly bust myths in your field? What’s your philosophy? How is it different, more advanced, or easier to use?

Maybe you’re the attorney who explains legal issues in plain English for your tribe of small business owners. Or the career coach for women who advocates asking for more – much, much more. Or the marketing consultant who doesn’t think clients should spend time on social media.

Your philosophy, your point of view and your communication style are all integrated to create your reference framework. Those are the ingredients to your own special sauce.

To help uncover your reference framework, so that you can share it clearly and frequently, start by asking yourself these questions:

What do I believe about the world?
What do you believe about people?
What do I believe about business?

Your fame boosting assignment:

This week, take 15 minutes and a sheet of paper or your favorite digital note app. Make a list of credibility factors from each of the five categories. Keep going until you have at least a dozen – I know you’ve got loads!

Then, weave these credibility factors into your bio, your website’s About page, and the stories that you tell during a networking conversation. Let your star shine bright, A Lister.

One word: influencer

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Famous in your field tip: be a LinkedIn influencer

Famous in your field tip: be a LinkedIn influencer

I’ve got a way that you can be more like Richard Branson.
Steal a little bit of Mark Cuban’s thunder.
Share the spotlight with Arianna Huffington and New York Times bestselling authors like Gretchen Rubin.

Yep, you. You can be an Influencer.

LinkedIn opened its Influencer platform, giving you the chance to join the 500 or so business celebs already publishing thoughts and advice on its platform. Now, as soon as you see the little pencil icon in your status update box, you can start sharing your own insights with your LinkedIn world.

The upshot? You’ve got a powerful new way to build your professional brand.

Here’s the lowdown on how it works:

As usual, LinkedIn is rolling out its new feature in waves, so if you don’t see the little pencil icon on your Status Update field, be patient. It’s coming your way soon.

Posts that you publish on LinkedIn appear near the top of your profile. This means that anyone who views your profile gets a big dose of your brilliance.

The articles, presentations or blog posts that you publish on the influencer platform also show up on your followers’ LinkedIn feed. (Followers aren’t the same as your LinkedIn connections. They are fellow LinkedIn users who’ve opted to get your LinkedIn updates.)

Why you should publish on LinkedIn

Now, I hear some of the protests: “I already publish a blog post and distribute it to all my social media channels. Why the heck should I publish more articles on LinkedIn’s publisher platform?”

Here are three reasons:

  1. Actually, how about 259 Million? (Users, that is.)
  2. 50% of all LinkedIn users are business decision makers. While Twitter is your cocktail party and Facebook is your backyard barbecue, LinkedIn is your grown-up serious business network.
  3. Influencer posts get a lot of play, too. Listen to Darmesh Shah, founder of $50+M marketing software company Hubspot:

…there’s the sheer power and reach of the platform. When I write on my personal blog (which is reasonably popular) an article will get roughly 5,000-10,000 views. If it turns out to be popular and is widely shared on social media, that number can spike to 50,000+ views.

But let’s compare that to how my content performs on the LinkedIn platform. I’ve posted 30 articles as an Influencer. The average number of views across those articles? 123,000!

Your Fame Boosting Assignment:

Write down five topics for the influencer articles you’re going to write when you see that little pencil icon on your LinkedIn profile. Boom! Now you’re on your way to 123,000, too.

Boost your visibility and revenue with Google Helpouts and LiveNinja

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

You, after discovering Google Helpouts and LiveNinja

You, after discovering Google Helpouts and LiveNinja

What if you could build your business and make money, just by video chatting with clients from the comfort of your own home office?

Okay, I know that all that is ALREADY possible. But honestly, there are more logistics involved than some future A Listers want to deal with.

How about if someone else took care of all the details and made it completely seamless? You just did your stellar thing, while collecting a few ducats?

(Oh, did you hear that, too? The triumphant musical crescendo signaling that you’re about to experience something mind-blowing awesome?)

Check out Google Helpouts and LiveNinja

LiveNinja and Google Helpouts are online marketplaces that let individuals and small and large businesses to buy and sell services via live video.

LiveNinja kicked off in late 2011, while Google Helpouts went public a few months ago. Both match experts with people who’ll pay to learn something, whether it’s speaking Japanese, perfecting your Paleo diet or protecting your intellectual property.

Here are some quick facts about Google Helpouts and LiveNinja:

  • On both sites, you can search for an expert, schedule a session and pay for one-on-one custom advice, all in one place.
  • Video sessions can be any length – from a few minutes to several hours.
  • All pricing is set by the expert (some offer free sessions, too.)
  • Google and LiveNinja both take 20% of the fee that providers collect.
  • Consumers can leave reviews, based on their experiences with the expert.
  • For Google Helpouts, you’ll need a Google+ account and to sign onto Google Wallet for payment.
  • LiveNinja uses Paypal. From Paypal, you can transfer the funds to your own bank account.
Famous in your field tip: Use LiveNinja to get paid for your expertise

Famous in your field tip: Use LiveNinja to get paid for your expertise

Bonus alert!

LiveNinja also lets its ninjas offer free or paid webinars and live events via the site. (No need to mess around with high cost webinar services.)

Getting started

Google Helpouts

Get Famous in your field with Google Helpouts

Get Famous in your field with Google Helpouts

1. For now, Google Helpouts is invitation-only. If you know someone who has been approved, often that person can issue an invitation to a limited number of other experts. You can ask for an invite on the Helpouts site.

2. Google Helpouts include these categories: Arts & Music, Computers & Electronics, Cooking, Education & Careers, Fashion & Beauty, Fitness & Nutrition, Health, Home & Garden, and Other.

3. You’ll have to be interviewed and pass a background check before being approved.

4. Like LiveNinja, consumers can leave reviews of the different video chat experts. Google will refund consumers who are not satisfied with their video consultation.

LiveNinja

1. Sign up to be a ninja for free.

2. LiveNinja does not require any particular skills, certifications or degrees, however, if you receive more than one complaint from a user, LiveNinja will investigate and may suspend your account.

3. To be listed in the LiveNinja marketplace or browse page, you’ll have to have at least one paid transaction with at least a 3-star review, so line up your network to make this happen.

Your Fame Boosting Assignment:

Check out LiveNinja or Google Helpouts this week. Think of two ways you could use these services to help you promote your expertise to the world and create a new revenue stream. C’mon, strivers and stars, we’re waiting for your magic!