July 22, 2014

How to NOT spend all day on Google (cool tools inside)

Famous in your field tip: use Talkwalker and Mention to keep track of your name on Google, competitors, clients and find opportunities.

Famous in your field tip: use Talkwalker and Mention to keep track of your name on Google, competitors, clients and find opportunities.

When you want to keep track of certain ideas, events or people, what do you do?

You could kill a couple of hours every week (heck, every day) cruising the web, checking out your competitors, following your clients, filtering the latest news on your topic.

Or, you could have those need-to-know gems delivered straight to you, automatically.

Google Alerts seems to be a goner. But not to worry – I’ve got you covered!

While there are lots of paid services that will monitor the interwebs for you, I want to tell you about two free services, Talkwalker and Mention.

1. Talkwalker.com.

Talkwalker sifts through Google, news, blogs and delivers alerts straight to your inbox or RSS.

It’s super easy to use. Just set up an alert for a name, a word or phrase, choose how often you want to be notified of results and you’re done! The alerts are already on their way to you. Snaps for simplicity.

2. Mention.net

Like Talkwalker, Mention searches Google results, news and blog listings and delivers the responses to your inbox. Mention’s alert service lets you connect your social media accounts like Facebook, Twitter and Buffer so you know – without logging in – when someone has talked about you. You can even respond, directly from the Mention alert.

Take note: the free plan is pretty lean – one user, one alert (keyword or phrase) and 100 mentions per month.

Want a few ideas for using alert services like Talkwalker and Mention? I’m serving them up for you!

Speakers/Trainers/Coaches

Create alerts for:

  • Calls for Proposals and your topic. Boom! Speaking opportunities, delivered right to you.
  • Colleagues and competitors who speak to similar audiences as you. When you see that another speaker is
  • Events where you’d like to be a speaker. You’ll get the inside scoop on early planning
  • Meeting planners and event organizers. Just pop their names as an alert and keep up with their business moves.

Business owners

Create alerts for:

  • Your best clients. You’ll know when their name appears in the news and you fire off a quick call or email. The result? You’re top of mind and they are glowing, ’cause everybody loves to be noticed.
  • Keywords and phrases related to your products or services.
  • Your company’s name.
  • Your own name.
  • Journalists who cover your industry.

Professionals within a company

Create alerts for:

  • Keywords and phrases related to your area of expertise. Knowing the latest discoveries and trends in your field can help you wow your clients.
  • Your own company. Did an analyst or magazine editor just publish something about your company? Or, ugh, a disgruntled customer? Resolve it, stat!
  • Your own name. Building your digital footprint is vital to a successful and satisfying career.
  • Your clients – both the organizations and the individuals you interact with.
  • Competing individuals and companies.

Your Fame Boosting Assignment:

Fire up Talkwalker.com or Mention.net right now, and set up alerts for your name, your company’s name, your top 3-5 clients and the topic you want to be known for (define it narrowly, please, to avoid being flooded with hundreds of responses.)

Let’s go superstar!

You fascinate me (free gift inside)

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

How the World Sees You by Sally HogsheadDo you ever wonder what kind of impression you make on others?

What if you knew how others saw you, when you were at your very best?

I’ll bet that you’d be more confident. You’d have more clarity around what you do, how you do it and why it’s valuable. (Plus, you’d probably feel a bit happier.)

I’ve got the answers, right here!

Author and researcher Sally Hogshead studied more than 300,000 people to break down the hidden patterns behind communication and what types of messages are most likely to fascinate a customer or listener.

She created a quick online test, the Fascination Advantage, to determine the specific ways that an individual attracts and holds the interest of others. The Fascination Advantage is the first personality assessment developed based on the science of branding.

Now you might have taken a traditional test like Myers-Briggs, to understand your own psychology. What’s different about the Fascination Advantage is that while traditional “personality tests” focus on how you see the world, the Fascination Advantage tells you how the world sees you.

By knowing and using your Fascination Advantages, you’ll attract the right fans, followers and clients for your message or business.

Why do people need to discover their own value? Take it from Sally:

If you don’t feel confident about yourself, you play small. And when you play small, you lose. When you lose, you give up. We want people to play bigger, to play at their highest level, to become intensely valuable for the world around so they can make a bigger difference.

Here’s why I love the Fascination Advantage:

We spend too much time and energy trying to be different than we are. We try to “fix” what’s wrong with us and to fill in what we think is missing in our personalities. The Fascination Advantage highlights the factors that make your personality, your style stand out.

Once you know your Fascination Advantage, you’ll:

  • See yourself at your best
  • Boost your confidence
  • Hone your message
  • Know how to be your own best PR agent or just spice up your LinkedIn profile.

Best of all, you’ll be able to articulate to others why they should hire you (or book you as a speaker. Or promote you or buy your products. You get it.)

Sally Hogshead is publishing her new book How the World Sees You on July 1.

As a part of this project, she’s given me a special code (BL-LoriByron) to 
share with to you. The first 100 people who use it to take her Fascination Advantage® assessment will receive the assessment for free!

(The assessment is usually $37, but until July 25, 2014, it’s gratis.)

The best part is, you will trigger a chain reaction—a pay it forward situation. When you take the assessment using BL-LoriByron you will receive 100 assessments to share with your circle for free, too!

So how do you take the assessment? Simple.

1. Go to HowTheWorldSeesYou.com/YOU and use the code BL-LoriByron.

2. Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account. Rinse and repeat. (These would be great to share with your team, your colleagues or clients.)

When you take the Fascination Advantage online test, you’ll get a fun and visual report that details how your personality is uniquely hardwired to fascinate the people you encounter in business and life. There’s also a two-minute video, with Sally Hogshead describing your unique personality advantage.

Me? My Fascination Archetype is The Maestro – a combination of Power and Prestige advantages. Three adjectives that describe how the world sees me: ambitious, focused, compelling.

Your fame boosting assignment:

Log onto the website and take five minutes to get your own Fascination Advantage Report. You’ll be on your way standing out in the crowded marketplace.

More about you, please! What’s your Fascination Archetype? Take the quick test and tell me below.

The five factors that get you more fans, followers and clients

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Stand out in the market and earn trust with these five credibility factors

Who are you?

Why should I believe you?

Why should I hire you?

Why should I buy from you?

Why should I follow you?

Want to know what makes people scream “YES!” at the opportunity to be part of your world?

It’s all about credibility, my friends.

To break through people’s natural defense mechanisms, you’ve got to be credible. Credibility is about presenting yourself and what you have to offer in such a way that you come across as knowledgeable and trustworthy.

Now, here’s what some of you might be thinking right now:

“But I haven’t done anything yet to be considered credible! I’m not a Vice President, I don’t have a PhD, I didn’t make six figures in my business, I haven’t been on stage at TED…”

WHOA. STOP. Right there.

No matter where you are on your fame-making journey, you’ve accomplished and experienced things that make you knowledgeable and trustworthy.

I’m going to share five areas that you can use to claim your credibility. I call ‘em the 5 Rs of fame. 

1. Results.

Your results, your progress. Have you gained 5 new clients in a month, won your last ten cases, secured $10M in grants, grown your email subscriber list from 50 to 500? Those are all wins!

Are others in your field who’s lofty accomplishments have exceeded yours? So. What.

It doesn’t matter if you aren’t the only star to shine brightly. What matters is that you’ve gotten a result that your clients, fans or followers would like to have.

2. Role.

Your title or position in a company or your industry. Are you the founder of something? CEO of a company (even a company of one?) Use it.

Anyone who saw The Social Network remembers this iconic scene when Sean Parker fires up the Mark Zuckerberg character to claim his place as a industry-changing innovator.

Here’s the thing – the card was real. Zuck didn’t use it all the time – only when he wanted to show potential partners that he was someone they should take seriously.

3. Reviews (from clients.)

Are your clients and colleagues singing your praises? From the rooftops? Do they get great results from you on the reg?

The best thing about testimonials is that they SELL FOR YOU. 

So, sing it loud and proud in all your marketing materials like your website, your fliers, bio, etc.

4. Reviews from the media.

Got a little glitter from a mention in a newspaper, magazine or website? Include it in your marketing!

Did you share a stage with a big name? Does someone with name recognition and influence consider you brilliant, a visionary?

Big or little, reviews are the money combination of celebrity and implied endorsement.

5. Reference framework.

What’s  your particular approach, your style? What do you believe is right and wrong when it comes to your industry?

Do you regularly bust myths in your field? What’s your philosophy? How is it different, more advanced, or easier to use?

Maybe you’re the attorney who explains legal issues in plain English for your tribe of small business owners. Or the career coach for women who advocates asking for more – much, much more. Or the marketing consultant who doesn’t think clients should spend time on social media.

Your philosophy, your point of view and your communication style are all integrated to create your reference framework. Those are the ingredients to your own special sauce.

To help uncover your reference framework, so that you can share it clearly and frequently, start by asking yourself these questions:

What do I believe about the world?
What do you believe about people?
What do I believe about business?

Your fame boosting assignment:

This week, take 15 minutes and a sheet of paper or your favorite digital note app. Make a list of credibility factors from each of the five categories. Keep going until you have at least a dozen – I know you’ve got loads!

Then, weave these credibility factors into your bio, your website’s About page, and the stories that you tell during a networking conversation. Let your star shine bright, A Lister.

One word: influencer

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

Famous in your field tip: be a LinkedIn influencer

Famous in your field tip: be a LinkedIn influencer

I’ve got a way that you can be more like Richard Branson.
Steal a little bit of Mark Cuban’s thunder.
Share the spotlight with Arianna Huffington and New York Times bestselling authors like Gretchen Rubin.

Yep, you. You can be an Influencer.

LinkedIn opened its Influencer platform, giving you the chance to join the 500 or so business celebs already publishing thoughts and advice on its platform. Now, as soon as you see the little pencil icon in your status update box, you can start sharing your own insights with your LinkedIn world.

The upshot? You’ve got a powerful new way to build your professional brand.

Here’s the lowdown on how it works:

As usual, LinkedIn is rolling out its new feature in waves, so if you don’t see the little pencil icon on your Status Update field, be patient. It’s coming your way soon.

Posts that you publish on LinkedIn appear near the top of your profile. This means that anyone who views your profile gets a big dose of your brilliance.

The articles, presentations or blog posts that you publish on the influencer platform also show up on your followers’ LinkedIn feed. (Followers aren’t the same as your LinkedIn connections. They are fellow LinkedIn users who’ve opted to get your LinkedIn updates.)

Why you should publish on LinkedIn

Now, I hear some of the protests: “I already publish a blog post and distribute it to all my social media channels. Why the heck should I publish more articles on LinkedIn’s publisher platform?”

Here are three reasons:

  1. Actually, how about 259 Million? (Users, that is.)
  2. 50% of all LinkedIn users are business decision makers. While Twitter is your cocktail party and Facebook is your backyard barbecue, LinkedIn is your grown-up serious business network.
  3. Influencer posts get a lot of play, too. Listen to Darmesh Shah, founder of $50+M marketing software company Hubspot:

…there’s the sheer power and reach of the platform. When I write on my personal blog (which is reasonably popular) an article will get roughly 5,000-10,000 views. If it turns out to be popular and is widely shared on social media, that number can spike to 50,000+ views.

But let’s compare that to how my content performs on the LinkedIn platform. I’ve posted 30 articles as an Influencer. The average number of views across those articles? 123,000!

Your Fame Boosting Assignment:

Write down five topics for the influencer articles you’re going to write when you see that little pencil icon on your LinkedIn profile. Boom! Now you’re on your way to 123,000, too.

Boost your visibility and revenue with Google Helpouts and LiveNinja

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

You, after discovering Google Helpouts and LiveNinja

You, after discovering Google Helpouts and LiveNinja

What if you could build your business and make money, just by video chatting with clients from the comfort of your own home office?

Okay, I know that all that is ALREADY possible. But honestly, there are more logistics involved than some future A Listers want to deal with.

How about if someone else took care of all the details and made it completely seamless? You just did your stellar thing, while collecting a few ducats?

(Oh, did you hear that, too? The triumphant musical crescendo signaling that you’re about to experience something mind-blowing awesome?)

Check out Google Helpouts and LiveNinja

LiveNinja and Google Helpouts are online marketplaces that let individuals and small and large businesses to buy and sell services via live video.

LiveNinja kicked off in late 2011, while Google Helpouts went public a few months ago. Both match experts with people who’ll pay to learn something, whether it’s speaking Japanese, perfecting your Paleo diet or protecting your intellectual property.

Here are some quick facts about Google Helpouts and LiveNinja:

  • On both sites, you can search for an expert, schedule a session and pay for one-on-one custom advice, all in one place.
  • Video sessions can be any length – from a few minutes to several hours.
  • All pricing is set by the expert (some offer free sessions, too.)
  • Google and LiveNinja both take 20% of the fee that providers collect.
  • Consumers can leave reviews, based on their experiences with the expert.
  • For Google Helpouts, you’ll need a Google+ account and to sign onto Google Wallet for payment.
  • LiveNinja uses Paypal. From Paypal, you can transfer the funds to your own bank account.
Famous in your field tip: Use LiveNinja to get paid for your expertise

Famous in your field tip: Use LiveNinja to get paid for your expertise

Bonus alert!

LiveNinja also lets its ninjas offer free or paid webinars and live events via the site. (No need to mess around with high cost webinar services.)

Getting started

Google Helpouts

Get Famous in your field with Google Helpouts

Get Famous in your field with Google Helpouts

1. For now, Google Helpouts is invitation-only. If you know someone who has been approved, often that person can issue an invitation to a limited number of other experts. You can ask for an invite on the Helpouts site.

2. Google Helpouts include these categories: Arts & Music, Computers & Electronics, Cooking, Education & Careers, Fashion & Beauty, Fitness & Nutrition, Health, Home & Garden, and Other.

3. You’ll have to be interviewed and pass a background check before being approved.

4. Like LiveNinja, consumers can leave reviews of the different video chat experts. Google will refund consumers who are not satisfied with their video consultation.

LiveNinja

1. Sign up to be a ninja for free.

2. LiveNinja does not require any particular skills, certifications or degrees, however, if you receive more than one complaint from a user, LiveNinja will investigate and may suspend your account.

3. To be listed in the LiveNinja marketplace or browse page, you’ll have to have at least one paid transaction with at least a 3-star review, so line up your network to make this happen.

Your Fame Boosting Assignment:

Check out LiveNinja or Google Helpouts this week. Think of two ways you could use these services to help you promote your expertise to the world and create a new revenue stream. C’mon, strivers and stars, we’re waiting for your magic!

The secret to guest blogging that builds your fame factor in less time

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in your field tip: guest blogging to "borrow" fame

Famous in your field tip: use guest blogging to “borrow” fame

One of the best ways to make a name for yourself is to “borrow” someone else’s fame.

But if JLaw isn’t offering you a part in her next movie, how are you supposed to nab a share of the spotlight?

Guest blogging, my friend. The answer is guest blogging.

Guest blogging is when you write an article or post that appears on another person or company’s blog.

Now, why in the heck would you serve up your blood, sweat and tears to give all the glory to someone else’s website?

Here’s the skinny:

The other website has an audience. Even if it’s a small audience, it’s made up of different people than those that read your blog or visit your website. So, by guest posting, you are widening your own reach and “borrowing” someone else’s fame. By having you as a guest blogger, the site is owner is saying, “Hey, trusted readers, here’s something that I think you’ll love.” Boom! Implied endorsement.

How to find guest blogging opportunities

So, if guest blogging increases your reach and reputation by letting you “borrow” someone else’s fame, how do you put it to work for you?

Well, you can spend hours each week on research. You know, Googling keywords and plowing through website after website to find the ones that are relevant.

Oh yeah, I heard what you just muttered under your breath. “Ain’t nobody got time for that!”

No worries, my friends! I’ve got a cool tool for you to check out: Inkybee.com.

Inkybee is a simple, user-friendly tool to make blogger outreach easy and painless.

  • Inkybee finds relevant blogs for you.
  • Then Inkybee tells you which ones are the most influential.

Inkybee had different pricing options, but you can start a free trial to see how much value you’ll get from it before committing to a monthly subscription. (I tried it for one month and had about one hundred great results, sent directly to my inbox.)

Your Fame Boosting Assignment:

1. Sign up for a free Inkybee trial.

2. Use it to find five blogs that reach your ideal client.

3. Read 5-10 articles or posts to get a feel for the material they publish. If they have guest posting or contributor guidelines, read ‘em.

4. Pick three websites that reach your ideal audience. Following the website’s guest posting guidelines, offer to write a guest post for the site.

Now, sit back and watch your star rise!

The top 5 of ALL TIME

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in your field top five blog posts

High five for the top 5 blog posts of ALL TIME

One hundred plus posts.

Whether you’re new to Famous in Your Field VIP List, or you’re just stopping by, here’s the Greatest Hits album, all wrapped up and ready to go, right here!

Get ready – it’s the Top 5 most popular blog posts of ALL TIME on Famous in Your Field:

1. 17 Ways to Find Speaking Opportunities

The National Speakers Association has thousands of members in its 39 chapters. But it isn’t only professional speakers who want to speak. Almost any professionals in a service-based industry know the value of taking the stage.

Whether you charge a fee for sharing your expertise or use it as a tool to move prospects closer to becoming clients, public speaking just works.

2. 5 Tactics to OWN the room

If you want to become even a little bit famous in your field, you’ve got to make an impression that sticks. How do you get attention, so that your audience wants to go on the journey with you? It’s built on confidence, creating rapport and a strong presence that commands attention.

3. Three Tips to Get More Speaking Engagements

Time to get your public speaking efforts off the ground and send it soaring to the stratosphere. Learn what you need to do to stack the odds in your favor, become a conference planner’s bestie for life, and the secret that leads to more speaking opportunities than any other tactic.

4. Be your own publicist with free media tools

Popular post features three absolutely free tools you can use to get featured in the media. Why would you want to devote potentially hours each week to this endeavor? Because publicity (being mentioned in the media) builds credibility and spreads your message to a much, much bigger audience than you could reach on your own.

5. Lessons from Lewis Howes, footballer turned million dollar entrepreneur

Lewis lives to inspire. Himself and others. Whether you want to achieve greatness on the athletic field, in business or live a sweet, globetrotting lifestyle, do what Lewis does. He’s a force to be reckoned with, but underneath all the hustle are basic principles that anyone can use – be of service to other people.

Your fame boosting assignment:

Pick one (just one!) action item from one of these posts and put it into practice NOW. Your breakout year starts today!

Want to jump start your public speaking? Start here.

7 quickies to get more from interviews, webinars and podcasts

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in your field tip: add these items to get more from your interviews, podcasts and webinars.

You’ve been burning up the virtual air waves, spreading your message and information. How do you take that thirty minute spot and multiply it so that hundreds or thousands more can learn from you?

Sure, most people will post a link to the interview or webinar on their website, but that’s about it. Sad, when there’s so much more you can do!

Here’s how to add some jet fuel to really make that publicity opp take off.

1. Write a blog post or entry on your website about it. (Maybe add it to your As Seen In page?)

Include a short description (3 to 5 sentences) that mentions the media outlet, the topic and overview of what you delivered in the interview, podcast or webinar.

2. Create a graphic quote from you related to the topic.

Use PicMonkey, Canva or Pixler to whip up a couple of these.

Being Famous in Your Field is more about PR than PhD

Famous in Your Field tip: create your own visual quotes

3. Offer resources for more information on the topic.

  • Links to tools you mentioned in the interview
  • Related blog posts or articles
  • Books or websites

4. Create a list of takeaways or bullets covered during the interview.

What questions will be answered by listening to the interview or watching the webinar? Make ‘em juicy!

5. A link to watch or listen to the interview, with a snappy visual.

Don’t skip out on your chance to make an impact; use an image with your link.

Famous in your field interview

Click to listen to the Famous in Your Field interview

6. Twitter tweets, wrapped up and ready to go. 

Write one or two of the key insights or takeaways from your webinar/interview/podcast as ready-made tweets, so that all the reader has to do is click.

A tool like Click to Tweet makes it super easy.

7. A call to action. 

Below your image with the link to watch your webinar interview or listen to your podcast, let people know what to you want them to do next:

  • Download a PDF?
  • Buy a book?
  • Visit your website to sign up for a free consultation?

Spell it out, loud and proud.

Your fame boosting assignment:

Open the virtual vault - do you have any interviews, webinars or podcasts that you could spark up with a little PR jet fuel? Find one and add these 7 items to make it take off.

Cool tool alert: how to give webinars at no cost

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in your field tip: use Google Hangouts to give webinars for free

Famous in your field tip: use Google Hangouts to give webinars for free

You’ve wanted to give a webinar. Or a series. Or a live web show. Something to get your message OUT THERE.

But signing up for GoToWebinar or WebEx feels like Vegas on your first date. It’s a bigger commitment than you’re willing to make.

I’ve got fantastic news for you – you can give webinars or live video presentations a test run without Elvis escorting you to the altar.

Best of all, this method is 100% fuh-reeee!

I know what you’re thinking, “Just what is this magical method? And will I be able to use it even if I can’t rebuild my own motherboard?”

You betcha. It’s about using Google’s free video/chat/screen sharing tool, Google Hangouts.

Not familiar with Google Hangouts yet? Get it on that train, friends. It’s a sweet, sweet ride.

With Google Hangouts, you and nine other people can hold  a video conference meeting. Hangouts works on computers, Android and Apple devices. I often use Hangouts to hold meetings with my team or with other biz owners when we’re collaborating.

Not only can you hold a video conference meeting (with you and nine other peeps), you can also broadcast your video to an unlimited number of viewers. Best of all, your viewers don’t have to have any special software to watch.

Here’s how to use Google Hangouts to deliver your advice and information for free:

As the webinar leader or presenter, you will need a Google + profile to use Google Hangouts.

(Don’t have a Google + profile yet? Here’s a good step-by-step guide to creating one.)

How to start broadcasting using Google Hangouts

Here are Google’s official instructions from it’s Get started with Hangouts page, with a few modifications from me.

To start broadcasting:

  1. Visit plus.google.com/hangouts
  2. Click Start a Hangout On Air.
  3. Give your broadcast a name and invite the people you want to join. [You have to invite someone, so try a friend or colleague who'll be interested in your topic.]
  4. Click Start Hangout On Air.
  5. Once  you’re ready to go live, click Start broadcast at the top of the screen.

Once you click Start broadcast, you’re officially “On Air” and the public will be able to watch your live broadcast.

On the left side of the screen, there’s a button to share your screen if you’ve got a slide show presentation.

Or, you can just talk to the camera!

You could use Google Hangouts on Air for interviews, Q & A sessions, conferences, webinars, demonstrations, live readings, concerts…

But what about my legions of fans who want to experience my content and aren’t on Google +? How do they watch me?

Here’s where you can get a little fancy and make your Google Hangout On Air available to anyone you invite.

Instead of sending your audience to the Google Hangouts On Air page or your YouTube channel to watch the broadcast, you can grab the YouTube code and embed it on a private page or blog post on your own website.

Then, send the page link to everyone you’re inviting to watch. Post it on social media. Hire skywriters. Send carrier pigeons.

Your fame boosting assignment:

This week, give Google Hangouts a whirl. Hangout with a friend, a colleague or your grandma. Once you’ve run through the basics, pick a date and start promoting your official premier broadcast event. Your fans are waiting.

How to make a big impact (without a blockbuster budget)

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)


Looking for a way to breakthrough the noise as the hot new thang on the scene? Here’s a bit of advice that bucks conventional wisdom.

To make a big splash, go small.

That means instead of trying to become the known as the blockbuster business coach for ALL BUSINESS, you pick one industry to dominate like a boss.

Stress management expert? Drill into one profession and make your name there as the go-to person for long lasting relief.

Narrowing your focus will make you stand out more easily, superstar.

Tools of the Trade

One of my favorites industry-dominating tools is trade magazines.

A trade magazine is a publication used to target a specific industry, profession, trade or business. Titles like American Salon, Massage Therapy Journal, American Executive, and Inside Tucson Business are  a laser, direct to your target market.

Two benefits of publishing in trade magazines:

  • Easier to reach your target audience. Getting your tips printed in Real Simple magazine might be a PR coup and a smashing ego booster, but (*gasp*) it may not drive droves of traffic to your website and set your phone a ring a dingin’.

    That’s because people read consumer magazines for fun. To escape.

    People read trade magazines to keep up with the latest trends in their industry. To do their jobs better.

  • Trade magazine readers are a highly targeted audience of people already keenly interested in that topic. It’s a niche, baby.
So, through trade magazines you can reach people who actually want, need and can purchase your products and services…does it get any better?
Yes. Yes, it does.
Unlike consumer or general interest magazines that have staff writers, trade pubs also often use industry leaders and professionals to provide content for the publications. Things like:
  • Industry news
  • Case studies
  • Surveys
  • Research
  • Opinion
  • Feature articles
  • Trends
  • New or proposed laws
  • New equipment, tools or practices

Enter Webwire.com

WebWire.com is a press release distribution service with a supercool hidden treasure in its midst: lists and lists of industry publications at http://www.webwire.com/IndustryList.asp.

Click on the little + next to an industry to see publication listing.

Famous in your field: find a list of publications in your industry.

Boom! Now, you’ve got a list of publications to research to publish articles and advice.

Bonus idea: if your work can help across a number of industries, you can use trade magazines, too. Got career coaching tips? Leadership development expertise? Social media savvy? Almost any industry or professional group could use your wisdom.

(In fact, it may be even more effective marketing for your business than other more high profile activities. You’ll have that extra dollop of credibility with prospective clients because you appeared in their industry publication. Implied endorsement.)

Your fame boosting assignment:

Cruise over to Webwire’s industry list and find five publications where you could contribute your brilliance. Visit the publication websites to read the types of content they publish and if it’s a fit, reach out! I can’t wait to see your name in the credits!