Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)
1. Press release
Yep, that old workhorse still works. For maximum SEO impact (findability on Google and other search engines) make sure that the release you draft uses key words and phrases as much as possible in the headlines and sub-heads.
Post the press release on your webpage.
Post a status update on LinkedIn with a link to the release or the actual content you’ve created.
Pick a few relevant groups and create a discussion on your topic. You can link to the content you’ve created.
Post the press release on your Facebook page.
A few days later, create an image representing the content and post it.
Create a few updates with highlights from your content and post those.
4. Email signature
Add a link to the press release or the content itself.
Create a series of Twitter tweets that include information from your press release or content and link to your website.
Got video or powerpoint/keynote? Upload them to YouTube. Include a clickable link back to your website, too.
Presentations, webinars, ebooks and articles all make great content for Slideshare. More views for you!
Don’t forget blogs. Do a little research to find relevant sites and comment on posts, linking back to your release or content. (It has to be relevant to the blog post topic though, otherwise your comment will be deleted like a snicker-worthy spam message.)
**If you work in a company, get your staffers to post updates on their LinkedIn, Twitter and email signatures, too!**
This week, dig into your archives. I know that you’ve got something spectacular that hasn’t had enough exposure.
Use this checklist to broadcast your brilliance across the web. There are people who need what you know!