Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)
Calm down, tiger. It can be you.
You’ve just need to know what kinds of stories make the media pant with anticipation and deliver them.
And I’ve got the scoop for you.
Through the magic of social media, I hooked up with a media expert and then convinced her to spill her secrets on what the media loves in a news story.
In this post, I’m going to share Roshanda’s tips on getting media coverage.
Q: We’re all familiar with the anchors who sit in the studio, announcing news stories to the camera. Then there are the reporters in the field, reporting on stories. Tell us about your role – what does a producer do?
A: In the TV news world, the producer helps gather the news and writes the news stories that the anchors read on air. It’s an intense job – the producer spends eight hours a day to create a 30-minute newscast.
The assignment editor is the hub of the newsroom. He or she fields the incoming phone calls, evaluates story pitches, reviews press releases, listens to police scanners and communicates with personal sources.
Knowing the right person to contact about your story idea is the first step to being covered. Target the assignment editor, the producer and sometimes reporters.
Q. A daily show needs an endless supply of stories to feed the hungry news cycle. How did you come up with story ideas? What were your usual “go to” sources?
A: Every news station has a morning meeting to brainstorm and evaluate potential stories. Here are the most common sources:
Q. Here are Famous in Your Field, we want to share our life-changing ideas and information with the world. If a business professional thinks he or she has a great idea for a story, what should they do to get it on the news?
A. Think about the benefit. How would your story impact your community? First, remember that television is a mass media. Your story has to have broad, not narrow appeal.
Second, television is a visual medium. What’s the visual value of your story? Do you have a product that we can show on camera? A video? Great images? Can you do a demonstration? To attract the interest of an assignment editor or producer, think about how you can make your story visual.
And finally, if you can’t make your story visual, consider that television might not be where you belong. Perhaps your place is in print!
This week, develop one story idea or pitch. Give it the TV news test: does it have broad appeal? Can you make it visual?
Now, get ready for your close-up, superstar.