Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)
Serving up a little extra cheese today ‘cause it’s time to get your mojo on! Time to think about how you’re going to engage, entice, and attract attention so you can BAG the fame you deserve!
The only way to stand out in a crowd of business suits in a bar is to have a killer pick-up line. The same is true in business!
Do you have one for your brand? What about a short marketing message or story?
Headlines, subject lines, taglines – they’re all pick-up lines! The object: get an email address for your list, a date with a potential client, bag an interview with a hot magazine… in other words HOOK UP with the people who can help you get your name out there and clients in your little black book!
In social media your message has to be communicated in a few words or images.
Twitter: 140 characters max.
Vine: 6 seconds of video max.
Elevator pitches: usually 60 seconds long
Email subject lines: usually 50 characters or less
We live in a bullet point – sound bite – highlight reel – world. The average human’s attention span is approximately 7 seconds! So you have to laser-focus your message to grab your audience’s attention.
And frankly, we’ve been communicating with short messages since the beginning of time. Trust me, social media isn’t new!
THEN: Carrier pigeons
Ideas and inspiration: In November 2006, Smith Magazine challenged readers to write their memoirs in six words–no more, no less. Click to see amazing examples and ideas for writing your taglines, headlines, subject lines, and pick up lines!