Grab eyeballs with an infographic

By Lori

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Makin’ data sexy

Famous in Your Field tip - use an infographic to grab eyeballs

Grab eyeballs with infographics

Chances are, you’ve seen an infographic, even if you didn’t know what it was called. They’re all the rage for taking a complex idea and transforming it into an eye-pleasing visual.

Why you should jump on board the infographic train

Our online world is more and more visual everyday. The rise of Instagram, the Pinterest explosion and the number of images in your Facebook feed are proof that we want our content delivered in a pretty package.

Below, I’m sharing three ways that you can use infographics to cut through the clutter and seduce your prospects (or the media.)

1. Make a resource for your clients.

Give your clients and prospects a handy, all-in-one reference and you’ll have a fan for life. Best of all, it’ll get shared among your target market without you having to lift a pinky.

Here’s one by LunaMetrics that has been shared all over the interwebs. (Keep on scrolling…it’s long.)

The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics

Designed by LunaMetrics.

2. Jazz up a presentation.

Give a plain-jane Powerpoint or Keynote presentation a little sizzle with an infographic.

If you’ve got numbers to share, an infographic can deliver the impact with a punch. Here’s one that consulting giant Deloitte used to show how it’s on the cutting edge of user engagement:

Famous in Your Field tip - Use infographics in your presentations

A heck of a lot more exciting than dry stats in bullet points, right?

3. Put it in your press release.

The media loves visuals, especially visuals that tell a story. If you can create an infographic that makes an impact or makes it easier to understand the story of your company, your product or your service, you’ve just boosted your chances of being picked up. By a lot.

Got a “tips” article to pitch? Responding to a query on HARO, Reporter Connection or other journalist/source matching service? Make an infographic of your best advice and you’ve got a piece of marketing collateral that you can keep using, over and over again.

Here’s one on best practices for trade shows:

Show Your Stuff: How to Make Trade Shows Work for You

Yep, there’s an easy button.

I can hear it now: “Those are great, but I’m not a graphic designer. I don’t own Adobe InDesign. I can’t make those.”

This is where I shake my head and marvel at the sheer awesomeness of the internet. You could hire a specialized design firm to create a fantastic infographic for you. BUT, you can also go DIY with a number of online services that allow you to create your own infographics – no design experience needed! With customizable templates, drag and drop shapes and text fields, you’ll build a beautiful infographic in no time.

Here are four tools to create your own infographics:


Your fame boosting assignment:

Check out one of these DIY infographic services and whip up a little eye candy about your industry, a trend or a bit of how-to advice. Then, share, share, share your gorgeous info with the world.


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