(Those are services used by journalists and bloggers to find experts, quotes and information for their publications.)
Just sign up, scan the daily emails and respond to those that match your experience. For a lot of professionals, it’s not as nerve wracking as cold “pitching” (contacting a journalist or blogger and suggesting a story yourself.)
Responding to HARO queries has gotten me ink in a wide range of publications like Fortune, the National Federation of Independent Business, BizSugar and the New Zealand Herald (multiple times), along with interviews on podcasts and radio.
I’m a total fangirl.
I saw a HARO query that I thought would be a great opportunity for a woman I’d recently met at a business conference, so I sent it to her.
Next, she and I had an email exchange.
She said she was nervous and had no idea what to do.
I gave her some advice.
Me: “Hi Amy, I saw this item on today’s Reporter Connection email. It’s like HARO, a list of reporters, radio hosts & bloggers who are seeking experts to interview for stories [and sadly, Reporter Connection is no longer.] I thought this would be perfect for your expertise (especially since you are somewhat recently married, too!)”
Actual journalist’s query (with names and links removed):
Your Guy On His Wedding Day
Submitted By: Writer’s name
Title: Freelance Writer
Media Outlet: National Women’s Magazine
Deadline: Wed, Dec 12, 20xx – 06:00 PM Eastern Standard Time
Hi, I’m looking for a beauty expert and/or author (published in 2012 or after) to talk about four or five things you can do to make sure your guy looks and smells good when he walks down the aisle — since to-be wives won’t be there to help him out. Think: book a professional shave and eyebrow trim, buy him a bottle of new cologne. For a beauty website, on deadline. Thanks!
Respond To This Listing: [Link]
“This is for a national magazine, so it’s a long shot. The writers get TONS of responses. Don’t be disappointed if you don’t hear a response. You won’t, unless she wants to use you.
In your case, I’d mention that you’re a licensed medical aesthetician who writes a column on skin care for Examiner.com. As a recent bride yourself, you can share…[your 4-5 tips, written as bullet points.]
It’s a good idea to Google the writer (if the name is mentioned) to read some of her work or see where she’s been published.
This particular writer is pretty successful; she has a monthly column in Cosmo, has written her own books and co-written books with Howard Stern’s wife, as well as Guliana and Bill Rancic.
From her book titles, she’s witty, so I might try to be a bit witty with my response.”
There’s no magic formula that guarantees your response will make it into print or online. But you can increase your chances (and maybe even add a journalist or two to your fan club) by following a few simple guidelines.
Want a cheat sheet for your very own? Just click on the link to download it now.
Your fame boosting assignment:
Schedule a few minutes on your calendar each day to review emails from HARO, SourceBottle and others. When you find one that fits your expertise, craft your hot response and send it off. Boom! On your way to business fame…