April 21, 2014

7 quickies to get more from interviews, webinars and podcasts

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in your field tip: add these items to get more from your interviews, podcasts and webinars.

You’ve been burning up the virtual air waves, spreading your message and information. How do you take that thirty minute spot and multiply it so that hundreds or thousands more can learn from you?

Sure, most people will post a link to the interview or webinar on their website, but that’s about it. Sad, when there’s so much more you can do!

Here’s how to add some jet fuel to really make that publicity opp take off.

1. Write a blog post or entry on your website about it. (Maybe add it to your As Seen In page?)

Include a short description (3 to 5 sentences) that mentions the media outlet, the topic and overview of what you delivered in the interview, podcast or webinar.

2. Create a graphic quote from you related to the topic.

Use PicMonkey, Canva or Pixler to whip up a couple of these.

Being Famous in Your Field is more about PR than PhD

Famous in Your Field tip: create your own visual quotes

3. Offer resources for more information on the topic.

  • Links to tools you mentioned in the interview
  • Related blog posts or articles
  • Books or websites

4. Create a list of takeaways or bullets covered during the interview.

What questions will be answered by listening to the interview or watching the webinar? Make ‘em juicy!

5. A link to watch or listen to the interview, with a snappy visual.

Don’t skip out on your chance to make an impact; use an image with your link.

Famous in your field interview

Click to listen to the Famous in Your Field interview

6. Twitter tweets, wrapped up and ready to go. 

Write one or two of the key insights or takeaways from your webinar/interview/podcast as ready-made tweets, so that all the reader has to do is click.

A tool like Click to Tweet makes it super easy.

7. A call to action. 

Below your image with the link to watch your webinar interview or listen to your podcast, let people know what to you want them to do next:

  • Download a PDF?
  • Buy a book?
  • Visit your website to sign up for a free consultation?

Spell it out, loud and proud.

Your fame boosting assignment:

Open the virtual vault - do you have any interviews, webinars or podcasts that you could spark up with a little PR jet fuel? Find one and add these 7 items to make it take off.

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  1. Incredible tips! I’m bookmarking this baby so I can turn my 15 seconds of fame into something much more. Thank you!

  2. Lori, this is GREAT information. You not only recommend what to do, you give us tools for doing it. You so get my Hero Of The Day Award for this post!

  3. laura says:

    I love this step x step approach. I love picmonkey to create graphics will have to look at Canva as I’ve never heard of that!

  4. Tricia says:

    This is great! Thank you so much! I am launching my podcast in January and will apply all your strategies! So glad I read this post!

  5. Lilia Lee says:

    Thanks for all the tips. Wonderful learning experiences for me.

  6. Thank you so much for these great ideas. I really appreciate the reminder for the call to action below the image.

  7. You friggin rock.. OMG – I’m so excited that you just gave me more ideas for my radio shows! xoxo

  8. You always deliver the best ideas! I love reading your blog. It’s on my “must read” list every week! Thanks so much!

  9. Hi Lori,

    Thank you for the great tips. As of yet, I have not done a Podcast. I’m still learning about them and trying to get out a new product at the same time. It’s a lot to get done!

    I’m going to bookmark this page and refer back to it when I am finally ready to do my Podcast.

    Thanks again for the great tips. :-)


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