You fascinate me (free gift inside)

By Lori

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

How the World Sees You by Sally HogsheadDo you ever wonder what kind of impression you make on others?

What if you knew how others saw you, when you were at your very best?

I’ll bet that you’d be more confident. You’d have more clarity around what you do, how you do it and why it’s valuable. (Plus, you’d probably feel a bit happier.)

I’ve got the answers, right here!

Author and researcher Sally Hogshead studied more than 300,000 people to break down the hidden patterns behind communication and what types of messages are most likely to fascinate a customer or listener.

She created a quick online test, the Fascination Advantage, to determine the specific ways that an individual attracts and holds the interest of others. The Fascination Advantage is the first personality assessment developed based on the science of branding.

Now you might have taken a traditional test like Myers-Briggs, to understand your own psychology. What’s different about the Fascination Advantage is that while traditional “personality tests” focus on how you see the world, the Fascination Advantage tells you how the world sees you.

By knowing and using your Fascination Advantages, you’ll attract the right fans, followers and clients for your message or business.

Why do people need to discover their own value? Take it from Sally:

If you don’t feel confident about yourself, you play small. And when you play small, you lose. When you lose, you give up. We want people to play bigger, to play at their highest level, to become intensely valuable for the world around so they can make a bigger difference.

Here’s why I love the Fascination Advantage:

We spend too much time and energy trying to be different than we are. We try to “fix” what’s wrong with us and to fill in what we think is missing in our personalities. The Fascination Advantage highlights the factors that make your personality, your style stand out.

Once you know your Fascination Advantage, you’ll:

  • See yourself at your best
  • Boost your confidence
  • Hone your message
  • Know how to be your own best PR agent or just spice up your LinkedIn profile.

Best of all, you’ll be able to articulate to others why they should hire you (or book you as a speaker. Or promote you or buy your products. You get it.)

Sally Hogshead is publishing her new book How the World Sees You on July 1.

As a part of this project, she’s given me a special code (BL-LoriByron) to 
share with to you. The first 100 people who use it to take her Fascination Advantage® assessment will receive the assessment for free!

(The assessment is usually $37, but until July 25, 2014, it’s gratis.)

The best part is, you will trigger a chain reaction—a pay it forward situation. When you take the assessment using BL-LoriByron you will receive 100 assessments to share with your circle for free, too!

So how do you take the assessment? Simple.

1. Go to and use the code BL-LoriByron.

2. Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account. Rinse and repeat. (These would be great to share with your team, your colleagues or clients.)

When you take the Fascination Advantage online test, you’ll get a fun and visual report that details how your personality is uniquely hardwired to fascinate the people you encounter in business and life. There’s also a two-minute video, with Sally Hogshead describing your unique personality advantage.

Me? My Fascination Archetype is The Maestro – a combination of Power and Prestige advantages. Three adjectives that describe how the world sees me: ambitious, focused, compelling.

Your fame boosting assignment:

Log onto the website and take five minutes to get your own Fascination Advantage Report. You’ll be on your way standing out in the crowded marketplace.

More about you, please! What’s your Fascination Archetype? Take the quick test and tell me below.

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