You might have been expecting that interview to open up the floodgates for your business, but then…crickets, baby. Nada. (Sure, your mom saw it and she’s telling all her friends, but where are the clients?)
That’s because your publicity needs marketing to pull the business to you.
To really get the full benefits of appearing in the media, you’ve got to market it. Who should you broadcast the news to? Here’s a starter list:
Got more ideas to leverage media mentions? Leave a comment below.
Have you been guilty of letting your publicity idle on the runway? Blast it into the clouds with a little marketing. This week, get your media mentions on your website, in your newsletter and out to your local media.