How to make a big impact (without a blockbuster budget)

By Lori

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Looking for a way to breakthrough the noise as the hot new thang on the scene? Here’s a bit of advice that bucks conventional wisdom.

To make a big splash, go small.

That means instead of trying to become the known as the blockbuster business coach for ALL BUSINESS, you pick one industry to dominate like a boss.

Stress management expert? Drill into one profession and make your name there as the go-to person for long lasting relief.

Narrowing your focus will make you stand out more easily, superstar.

Tools of the Trade

One of my favorites industry-dominating tools is trade magazines.

A trade magazine is a publication used to target a specific industry, profession, trade or business. Titles like American Salon, Massage Therapy Journal, American Executive, and Inside Tucson Business are  a laser, direct to your target market.

Two benefits of publishing in trade magazines:

  • Easier to reach your target audience. Getting your tips printed in Real Simple magazine might be a PR coup and a smashing ego booster, but (*gasp*) it may not drive droves of traffic to your website and set your phone a ring a dingin’.

    That’s because people read consumer magazines for fun. To escape.

    People read trade magazines to keep up with the latest trends in their industry. To do their jobs better.

  • Trade magazine readers are a highly targeted audience of people already keenly interested in that topic. It’s a niche, baby.
So, through trade magazines you can reach people who actually want, need and can purchase your products and services…does it get any better?
Yes. Yes, it does.
Unlike consumer or general interest magazines that have staff writers, trade pubs also often use industry leaders and professionals to provide content for the publications. Things like:
  • Industry news
  • Case studies
  • Surveys
  • Research
  • Opinion
  • Feature articles
  • Trends
  • New or proposed laws
  • New equipment, tools or practices

Enter is a press release distribution service with a supercool hidden treasure in its midst: lists and lists of industry publications at

Click on the little + next to an industry to see publication listing.

Famous in your field: find a list of publications in your industry.

Boom! Now, you’ve got a list of publications to research to publish articles and advice.

Bonus idea: if your work can help across a number of industries, you can use trade magazines, too. Got career coaching tips? Leadership development expertise? Social media savvy? Almost any industry or professional group could use your wisdom.

(In fact, it may be even more effective marketing for your business than other more high profile activities. You’ll have that extra dollop of credibility with prospective clients because you appeared in their industry publication. Implied endorsement.)

Your fame boosting assignment:

Cruise over to Webwire’s industry list and find five publications where you could contribute your brilliance. Visit the publication websites to read the types of content they publish and if it’s a fit, reach out! I can’t wait to see your name in the credits!

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