Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)
That means instead of trying to become the known as the blockbuster business coach for ALL BUSINESS, you pick one industry to dominate like a boss.
Stress management expert? Drill into one profession and make your name there as the go-to person for long lasting relief.
Narrowing your focus will make you stand out more easily, superstar.
One of my favorites industry-dominating tools is trade magazines.
A trade magazine is a publication used to target a specific industry, profession, trade or business. Titles like American Salon, Massage Therapy Journal, American Executive, and Inside Tucson Business are a laser, direct to your target market.
Two benefits of publishing in trade magazines:
That’s because people read consumer magazines for fun. To escape.
People read trade magazines to keep up with the latest trends in their industry. To do their jobs better.
Click on the little + next to an industry to see publication listing.
Bonus idea: if your work can help across a number of industries, you can use trade magazines, too. Got career coaching tips? Leadership development expertise? Social media savvy? Almost any industry or professional group could use your wisdom.
(In fact, it may be even more effective marketing for your business than other more high profile activities. You’ll have that extra dollop of credibility with prospective clients because you appeared in their industry publication. Implied endorsement.)
Cruise over to Webwire’s industry list and find five publications where you could contribute your brilliance. Visit the publication websites to read the types of content they publish and if it’s a fit, reach out! I can’t wait to see your name in the credits!