April 17, 2014

Three Tips to Get More Speaking Engagements

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Famous in Your Field - 3 Tips to Get More Speaking Engagements

Want to increase your win rate for speaking engagements? Go pro.

No, I don’t mean that you have to hire your own PR rep or speaker marketer to pitch you as a speaker for groups or events. You can increase your chances of being selected  – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus.

1. Stack the odds in your favor.

Before you submit a proposal to an organization, do your homework. Read about the organization’s membership and mission. This will give you insight into the information its members would value and what the hot topics might be.

(Stumped at where to start? Here’s a list of 17 ways to find speaking engagements.)

2. Make the conference planner or education committee chairperson’s job as painless as possible.

Provide all the information the program chair or selection committee needs to choose you. Here’s what goes into your package:

  • Your contact information. This includes website, email, phone, cell phone, Facebook page,  Twitter handle, and Google + ID. (Bonus points for you if you’ve got a large social media following. Any conference organizer or group education director will love it  if you can help promote the event, too!)
  • Professional headshot.
  • Brief bio.
  • Clear statement about the topics you cover in your talks (i.e. productivity for entrepreneurs, money negotiations for women.)
  • List of topics (with catchy titles) and what attendees will learn with a short (2-4 sentence) abstract about each session.
  • Video demo of you, live and in action. YouTube or Vimeo is a perfect place to host this. Your speaker sheet should include a user friendly link to the video.
  • Testimonials and evaluations from organizations that the potential client can relate to.
  • List of companies/organization you’ve spoken to previously.

Because this is meant to be concise, all the content should fit on a single page.

3. Use The Secret

There is a secret to getting more presentation opportunities. (It’s one that few entrepreneurs and professionals practice. Not because they’re dumb – they just don’t know about it.)

Ask.

Don’t wait for a Call for Speakers for that small handful of conferences in your industry. Take action to expand your reach and influence!

Research groups and organizations where your ideal clients hang out. (Most groups host regular meetings, lunch & learns, webinars and conferences. They are starving for valuable content for their members.)

Reach out and propose a presentation with a timely topic. Include three to five bullets of reasons that it is of interest to the audience and include your speaker sheet.

Speaking is powerful tool for positioning you as an authority and leveraging your valuable time. You can put it to work for you!

Your fame boosting assignment:

This week, create your own speaker sheet. Then, do a little research to find five organizations and use the secret – ASK!

Want to jump start your public speaking? Start here.

 

The Secret about Trade Magazines that Could Boost Your Business

Welcome to Famous in Your Field! Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on The VIP List for free tips and training, delivered straight to your inbox.)

Want to build your fame platform? Get published. Get articles published in trade magazines? Yes, you can!

Small business owners, coaches and consultants know that being published will make them more widely known and boost their credibility, but are hesitant to approach magazine editors.

Janet, a business consultant, and I were talking at a conference for women business owners where  she shared that she’d really like to be published but she was nervous about approaching a magazine editor. She worried that the editor was too important – too much “above” her – and wouldn’t want to hear from her.

I want to share a secret with you.

While editors of the newsstand glossies like Vogue, Fortune, Esquire and Inc. receive hundreds of story ideas each day, there is an entire category of magazines where the editor is waiting and hoping that you’ll submit an article.

Trade magazines.

Trade magazines (also called professional magazines) are written for a specific industry, business or profession. They have titles like CFO Magazine, Golf Course News International, Business Law Today, Supply Strategy and Event Solutions.

While getting an article published in Pig Farmer Monthly might not have the glam factor of a mention in Vanity Fair, if you’re in the swine industry, it positions you as an expert to a highly targeted audience, ripe for your services.

A few of these publications have editorial staff including writers who pen the articles that appear, but most trade magazines operate with a skeleton crew. Sometimes it’s just one lonely, harried editor/writer/publisher who works her tail off to get the issue out each month.

She needs you.

You are actually doing her a service when you write an article that would help her publication’s audience.

Trade Magazines are Target-Rich Environments for Your Expertise and
Editors Actually Want You to Write Articles for Them.

Convinced? Here’s how to get started:

1. Visit the publications website or send an email to request the publication’s editorial calendar. This is a listing of the magazine’s issues and the theme of each, along with topics that the editor wants to cover in that issue.

2. The magazine might also have writer’s guidelines. Read them to learn what kinds of articles are accepted, whether you should query the editor first (send a short message outlining your proposed topic and your credentials), desired article length and format and how far in advance of the issue publication you should propose your article idea.

3. Pick your topic, follow the guidelines and contact the editor with your short (one page) email or snail mail query.  When your idea is accepted, celebrate and start writing!

Here are few lists and directors of trade magazines:

And one paid (but totally worth it) service:

  • http://www.writersmarket.com – WritersMarket.com lists more than 2,000 magazines, as well as hundreds of newspapers and online publications. Listings include contact information, submission preferences, types of articles accepted and more.

Your Fame Boosting Assignment:

Pick one magazine, look up it editorial calendar, select an issue with a topic that you could educate the readers on and send your email inquiry to the editor.  Happy publishing, you famous expert, you.