November 1, 2014

Hot resource: sign up for this tool now

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

As much as we all love the magic of marketing online, sometimes being there live is a much more powerful way of raising your profile.

Enter Lanyrd.com!

Lanyrd.com is an online directory of conferences, events and speakers. You can sign in with your Twitter or LinkedIn profile and see events your contacts are attending or speaking at, submit events, and create a speaker profile.

There are more than 25,000 events in more than 100 countries listed on the site.

Once you sign in, Lanyrd shows you a bevy of events you might want to check out:

Famous in Your Field tip: use Lanyrd to find conferences and events for networking and speaking.

You can customize the topics you want to track:

Lanyrd.com is an online conference directory, great for business professionals and speakers.

Here are six fame-boosting ways to use Lanyrd.com:

1. Sign up for weekly emails to learn about new events. Customize your event recommendations by location and topic.

2. Find events where you can mix and mingle with your ideal clients.

3. Comb upcoming conferences and submit yourself as a speaker.
(Note, for some of these high profile events, you’ll be submitting yourself to speak at next year’s event.)

4. Create your own speaker profile and upload presentations slides of previous talks.

5. Follow speakers who target the same audience as you and check out where they’ve spoken. Now you’ve got a target list to pitch yourself!

6. Add your own events!

Your Fame Boosting Assignment:

This week, sign up for Lanyrd.com and bring your brilliance to a bigger audience. Go. The world is waiting for you.

How to make a name on the national scene

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in Your Field tip: speak at industry conferences to raise your expert profile

Speak at industry conferences

Want to boost your profile?

Grab the attention of your target audience, in non-salesy way that
showcases you as the expert they need to make their businesses or lives better?

Jump onto the stage.

 

Speaking is one of the pillars of becoming Famous in Your Field.  As a marketing tool, you can’t beat it.

Speaking to an audience of ideal prospects lets you shorten your selling cycle – the length of time it takes for a prospect to become aware of you, know what you offer, believe that you’re credible and to hire you.

And speaking at industry conferences can catapult you from unknown wanna-be to must-have business partner in only 90 minutes! It’s so effective because speaking accelerates the “getting to know you” stage, so that you can establish expertise, trust and likeability in one interaction.

Here’s the catch: most professional conferences have a long lead time for speaker selection, so if you want to see your name in the program, you’ve got to start now.

1. Find industry, professional and trade conferences.

  • Subscribe to a conference database. These will allow you to search for events based on industry, location, size and date.
  • Visit sites that list conferences. Here are several:
  • Google search terms that cover your industry AND “conference.”
  • Scan industry trade magazines and their websites. Many will have an Events page in the publication and section on their websites.

2. Keep track with a spreadsheet.

Each conference will have it’s own date, theme, topics covered,  deadlines and process for speaker submissions. To seize these opportunities, you’ll need a tracking system.

In your spreadsheet, include the name of the conference, when it’s taking place, when the speaker submission deadline is, guidelines and protocols for speaking submissions, contact information, conference URL and a bit of background information about each conference.

3. Review and update biweekly or weekly.

Most conferences publish a “Call for Speakers” or “Call for Presentations” six months to one year before the event. These windows to accept speaking proposals may be open for as long as six weeks or as little as two weeks, so check the websites of your coveted events frequently or you’ll miss out!

4. Customize your speaker proposal.

Industry conferences are not events that welcome a canned “talk.” Organizers are looking for topics that fit the theme of the conference and offer new insight.

Most conferences have a strict speaker submission process, although each one is different. Some conferences require a very detailed speaker submission. Others may want a brief abstract with learning objectives.

Creating a top-tier speaking proposal takes work! Be sure to allow yourself enough time to review the event, it’s focus, the speaking requirements and then to craft your masterpiece to meet the guidelines.

Your fame boosting assignment:

If you’re ready to elevate your game, start speaking at industry conferences. This week, make a spreadsheet of ten conferences in your field. Find the websites and record the dates, then keep watch for the Calls for Speakers to open. We’re waiting for you, guru!

Three Tips to Get More Speaking Engagements

Welcome to Famous in Your Field! Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on The VIP List for free tips and training, delivered straight to your inbox.)

Famous in Your Field - 3 Tips to Get More Speaking Engagements

Want to increase your win rate for speaking engagements? Go pro.

No, I don’t mean that you have to hire your own PR rep or speaker marketer to pitch you as a speaker for groups or events. You can increase your chances of being selected  – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus.

1. Stack the odds in your favor.

Before you submit a proposal to an organization, do your homework. Read about the organization’s membership and mission. This will give you insight into the information its members would value and what the hot topics might be.

(Stumped at where to start? Here’s a list of 17 ways to find speaking engagements.)

2. Make the conference planner or education committee chairperson’s job as painless as possible.

Provide all the information the program chair or selection committee needs to choose you. Here’s what goes into your package:

  • Your contact information. This includes website, email, phone, cell phone, Facebook page,  Twitter handle, and Google + ID. (Bonus points for you if you’ve got a large social media following. Any conference organizer or group education director will love it  if you can help promote the event, too!)
  • Professional headshot.
  • Brief bio.
  • Clear statement about the topics you cover in your talks (i.e. productivity for entrepreneurs, money negotiations for women.)
  • List of topics (with catchy titles) and what attendees will learn with a short (2-4 sentence) abstract about each session.
  • Video demo of you, live and in action. YouTube or Vimeo is a perfect place to host this. Your speaker sheet should include a user friendly link to the video.
  • Testimonials and evaluations from organizations that the potential client can relate to.
  • List of companies/organization you’ve spoken to previously.

Because this is meant to be concise, all the content should fit on a single page.

3. Use The Secret

There is a secret to getting more presentation opportunities. (It’s one that few entrepreneurs and professionals practice. Not because they’re dumb – they just don’t know about it.)

Ask.

Don’t wait for a Call for Speakers for that small handful of conferences in your industry. Take action to expand your reach and influence!

Research groups and organizations where your ideal clients hang out. (Most groups host regular meetings, lunch & learns, webinars and conferences. They are starving for valuable content for their members.)

Reach out and propose a presentation with a timely topic. Include three to five bullets of reasons that it is of interest to the audience and include your speaker sheet.

Speaking is powerful tool for positioning you as an authority and leveraging your valuable time. You can put it to work for you!

Your fame boosting assignment:

This week, create your own speaker sheet. Then, do a little research to find five organizations and use the secret – ASK!

Want to jump start your public speaking? Start here.

 

17 Ways to Find Speaking Opportunities

Welcome to Famous in Your Field! Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on The VIP List for free tips and training, delivered straight to your inbox.)
Become Famous in Your Field by speaking

The sure-fire way to accelerate your reputation as an expert and boost your business box office is to speak.

From short talks to panel discussions and auditorium-filled formal presentations, speaking catapaults you from relative unknown to business superstar.

Stumped as to where to find these business-building opportunities? Here are 17 ways to find speaking engagements.

I’ll get you warmed up with a few from the quick-and-easy list:

1. Local service clubs
Every city, big or small has organizations or clubs – think Kiwanis, Lions Club, Chamber of Commerce, and Rotary – that meet regularly. These members need content to fill their weekly or monthly meetings. Help them out by out by connecting with the programming chair and offering to speak on your specialty.

2. Colleges and universities
Look around you. Chances are, you live near a university, college, state school, technical school, or some other educational institution. Team up with a professor or department head to hold a forum a subject relevant to you and the educator’s interest group. Invite people from the community to attend as well.

3. Business networking groups
These lead exchange or facilitated networking groups are designed to be a tightly knit group of individuals from diverse businesses who meet regularly for the purpose of bringing business opportunities to the other members. Popular groups are Le Tip, Business Networking International (BNI), and Local Business Network (LBN). Join your preferred group and let the members know that you’re interested in speaking opportunities.

4. Special interest clubs
Photography fanatic? Mother of a preschooler? Coder with mad skills? No matter what your interest or circumstance, there’s a group for it. And if you can share information on a topic that’s relevant to its members, they’ll welcome you as a speaker.

5. Local business publications
Most metropolitan areas have a magazine or newspaper devoted to area business news. Here in southeast Michigan, we have the Business Review and Crain’s Detroit Business. Check out the periodical’s Events page (in print or online), then contact the organizations listing presentations and pitch them for speaking.

6. Your clients
No need to get all fancy and overlook one of your most highly qualified sources! Ask your clients what groups they belong to and whether they accept outside speakers.

Want more? You got it! You can also find speaking opportunities right from the comfort of your own laptop:

7. Meetup.com

8. Eventbrite.com

9. LinkedIn Events

10. Facebook Events

Each of these sites provides tools for like-minded people to organize gatherings around shared interests. Visit the online site and search for meetings or events by topic and geographic location. (With LinkedIn and Facebook, events might be in-person or virtual.) Attend one or two to see if it’s a good fit for your speaking topics.

11. InsideInfoMarketing.com
This site offers an “up-to-date listing of events, teleseminars & training being hosted by the most influential thought leaders in Information Marketing today.” If you sell online programs and information products, this is your site!

12. Online conference directories
Lanyrd, Plancast and Conferensum are online directories, just for conferences. Lanyrd.com, for example, suggests events for you based on those attended by people you follow on social media and keywords in your profiles.

13. Google
Just Google it! Search for events in your industry. Want to get more creative? Search your competitors and other service providers who target the same clients to find out where they’ve spoken.

14. Speaker Directories.
Speaker directories are matchmaking services that list speakers for a fee. Meeting planners sometimes go to these directories looking for a speaker on a certain topic.

Here are two to check out:

Speaker Services – speakerservices.com
Speaker Zone – speakerzone.com

15. Toastmasters International
A non-profit club, devoted to helping its members improve their public speaking skills in a supportive environment, Toastmasters also has its own speaking bureau.

Ready to go big with your message? Here are two ideas to reach potentially large audiences:

16. Trade associations.
Got a topic that an entire industry needs to hear? With more than 17,000 national, regional and state trade associations in the US, associations are fertile ground for speaking opportunities. Locate the educational or programming contact, send them an email with a link to a short demo video and then follow up. These associations are always looking for dynamic speakers to wow their members.

Columbia Books, Inc. (www.columbiabooks.com) is a great resource. It offers several directories, in print or electronic formats.

  • The National & Professional Trade Association Directory lists national conventions, meetings, and trade show dates for over 7,700 trade and professional associations with an annual report published each February.
  • The site also offers a Directory of Association Meeting Planners and Directory of Corporate Meeting Planners. Score!

17. Big companies.
Does your speaking topic have a commercial application? Become a corporate speaker! You may be able to get a corporate headquarters or local branch of a company to let you speak during lunch, after hours, or at a business meeting. Plus, being associated with a recognizable brand name adds to your business cred.

Bonus resource:

While you’re speaking, ask your audience for other suggestions. At the right time (usually at the end, after you’ve wowed the group with value), you can say something like, “As you can tell, I am really passionate about what I do. If you know of a group who could benefit please let me know about them and let the group know about me.”

Your fame boosting assignment:

Pick one or two of these ideas to get more speaking opportunities and go after them. Make contact, ask if the group accepts outside speakers and present your credentials and your proposed topic. There’s a whole world of people who need to hear what you’ve got to say!

How to get started as a speaker