Just think about it:
Learning about your expertise and message from via broadcast media is an excellent way to be discovered by potential clients and fans!
Hearing your voice and your message, straight from your lips increases the know, like and trust factor so much faster than publishing or social media.
You can share your radio interview on your own site and all over the interwebs, boosting that reach.
Plus, you can do it from anywhere. (And you can wear your pajamas…holla for yoga pant interviews!)
If you want to perform well, keep a these tips in mind:
Now, wondering how to land these magical fame-boosting radio interviews? I’ve got two sources for you:
Radio-Locator is the most comprehensive radio station search engine out there. There you’ll find have links to over 14,100 radio stations’ web pages and over 9500 stations’ audio streams from radio stations in the U.S. and around the world.
You can search by format, by call letters (WKRP in Cincinnati, anyone?) or by geography. Just type your zip code into the field and RadioLocator will spit out a list of radio stations in your area.
The locator listed 59 stations in my listening area (generally, about 50 miles or less from where I live.)
Each entry links to the station’s website. From there, let your research super powers find the show and producer that fits your expertise.
Radio Guest List is a daily email service like HARO (Help A Reporter Out) that solicits experts to interview on radio and podcast shows.
As a subscriber, you can sign up for targeted lists and you’ll get a daily email listing the guest requests for those topics.
(The basic service is free, but the premium service promises 50% more leads and is only about $5 per month, so it’s a total steal.)
You can sign up for requests in these categories:
Interview requests include the show name, description, booking contact for interviews, audience demographics, audience size and show format.
Bonus tip: you can also use this RadioGuestList.com to find guests for your radio show or podcast. It’s completely free for hosts and bookers.
Sign up for Radio Guest List and watch for the right match. Then, jump on it and get your genius onto the airwaves. Shine on, rising star.