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Looking at the trends across web content and social networks, one thing is clear – visual content can break through our overloaded attention spans more easily than written material.
You know what you need to do.
Yes, visual images get people’s attention quickly. But it’s not just about combating short attention span syndrome.
It’s about getting your message heard.
They also help us learn faster and make the ideas stick better.
Images help us tell stories.
1. Quotes and soundbites.
Inspirational, motivational or humorous, we love to share quotes, especially on social media. And if you’re a professional creating a celebrity platform around your personal brand and your business, you probably have some of your own soundbites. Grab more eyeballs, get more mileage (and even a few shares) by making them visual.
You don’t have to be a graphic artist to whip up these high impact messages. Free online tools like PicMonkey make it dead simple to create these.
2. Facts, Stats or Lists.
Spice up your dry facts and spark sharing for your stats by converting them into an image.
Do this on your basic webpages, too. Number of employees? Locations? Make ’em visual!
3. Blog post images.
Blog posts with images get more views. And more views mean that more people are being exposed to your message and your expertise.
It’s a Good Thing.
4. Book, white paper or article.
Instead of just linking to the text-based title of your fame building piece of content, grab attention (and online real estate) by using an image of the cover and linking it to your Amazon page, white paper download or pdf article.
Want to get really fancy-pants on a shoestring budget? Use a free online tool like 3 D Pack to make your content image 3 dimensional.
5. Press releases
Including a photo and a video in a press release increases views by over 45%, says Bullas.
What are you waiting for? You know what you need to do!
This week, review your website. If you’re not taking advantage of the visual revolution, add one new image to each page. And if you’re posting press releases, articles or talking about numbers, add some visuals to the mix. Presto – you’ll be the name in everybody’s news feed!