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(Which is a fantastic book on personal development, by the way. It’s THE successor to Tony Robbins’ 1987 bestseller, Unlimited Power.) While the book goes deep into psychology and physiology, I noticed that one of the elements from the book was also pretty darn powerful in helping to make a person famous in their field.
What do celebrities have that regular people don’t? (Besides marquee names, personal assistants and papparazzi stalking their every move.) They have presence. When a celebrity enters a room, all eyes turn to them.
It’s not just movie stars – people who’ve met Bill Clinton or George W. Bush remark on one similar characteristic. Both of these guys ooze charisma and create instant rapport with a handshake.
Being able to turn that quality on? Incredibly useful in a personality and expertise-driven business. You’ve heard the phrase, “people do business with people they like.” Absolutely true! Our brain will even work overtime to come up with “logical” reasons to justify hiring the person or business that we just plain like better.
The best part? It’s easy to do. And if you’re not already doing it naturally, you can build this skill through focus and practice.
Watch the quick video below to see what I’m talking about:
In every business encounter you have this week, focus on your presence. Mentally rate yourself from 1 to 10, according to the level of presence you feel. Then, consciously try to raise it two levels.