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Who needs a personal brand? You do.
Let’s be clear. Personal branding isn’t some secret system or shady method to trick more people into buying your stuff. Your personal brand should be based on taking the aspects of you and your business that are different (and that matter in the marketplace) and communicating your special flava throughout your business.
But to leverage the power of your personal brand, you need to be deliberate. People are already categorizing you based on attributes they see. Why not take control of the impression you make?
Your brand is the promise of an outstanding experience. You communicate it to everyone that you interact with through the way that you speak, your dress, what you talk about, your website, your office, and your work. What’s the payoff for having a powerful personal brand?
When you’re distinctive, you’ll cut through the clutter.
Potential clients will notice you.
They will remember you.
And when you get it right, the right people will be drawn, like a magnet, to work with you.
So how do you create a compelling personal brand?
Make sure what you put out there is real and not just some cheap attempt to be “unique.” (If wearing bow-ties ain’t your thang, don’t start now.)
Want to give your personal brand a little tune up? It comes down to figuring out what separates you from all the other financial advisors/photographers/personal trainers/life coaches/career consultants.
When it comes to a powerful personal brand, the real secret sauce isn’t your logo or clever business tagline. (Don’t get me wrong – those don’t hurt either!)
Are you inspiring, practical, bold, powerful, sassy, warm, enthusiastic? Pick two or three emotions that you want people to feel and use them as guideposts for your communications.
You develop your personal brand by taking the ‘what’ that your business provides, and then customizing it with who you are, who you serve and how you deliver it. The final step is to deliver that bespoke (er, haute couture) experience to the world.
Figure our your personal brand formula. Get clear on your business guidelines, your belief systems and the emotions your personal brand will evoke. Weave those into your interactions and your business.