How do you get to be Famous in Your Field?
You become known as the go-to person in your business niche. And it doesn’t require winning a Nobel Prize or or inventing the next world-changing social app. Any entrepreneur or professional who has the desire and the know-how can become famous in their field.
Here’s a little known secret: Experts are a lot more PR than PhD. (Think about it. Is Dr. Phil really the best psychologist in America?)
When you become known as the expert in your industry, you eliminate any competition. You command attention and draw clients to you like a magnet. No more chasing prospects and wasting money on marketing that doesn’t work!
Using the Famous in Your Field signature seven step system, we can work together to build your powerful personal brand and grow your business through speaking, publishing and publicity.
- Get clear on your business goals and creating commitment and accountability, so that you achieve the results you want.
- Discover your X Factor, so that you stand out as the “go to” person in your industry.
- Develop your Big Brand package, so that your expertise is ready for prime time.
- Craft buzz-worthy catchphrases and sound bites for your interviews and speaking engagements.
- Roll out the publicity juggernaut to transform you into a bona fide business celebrity.
- Create a media snowball effect with consistent outreach.
- Make it fun and easy with systems, checklists and calendars to build bigger box office for your business.
Here are some of the tools we use:
Speaking is a great way to position a business professional as an authority. Wearing a Speaker badge at a conference, industry association luncheon or other event gives you a powerful source of credibility. And it’s a strategic investment of your most limited resource – time. During a speaking engagement, you’re demonstrating expertise to an entire group of people, rather than one-on-one.
Publishing can take many forms in today’s world. There are magazine articles, blog posts, and e-books and good old-fashioned printed books.
One of the best ways to make a name for yourself is to publish articles in professional and trade magazines. No time to write? No worries – we work with you to develop and write the article.
“Content marketing is the new advertising.” Brian Clark, founder of Copyblogger Media and four multimillion dollar businesses.
Content is a broad term that refers to anything created and uploaded to a website, according to the bestselling book, Content Rules (Handley, Chapman, 2011.)
Content, whether it’s a video, an ebook, an article, blog post, webinar or podcast, is what attracts prospects to your website. It’s how you create a relationship with that prospect, and how you demonstrate your authority in industry. And content works for you, 24 hours a day, seven days a week.
Wondering where you’ll find the time to churn out all this content? Relax, one of the strengths of our Famous in Your Field strategy is leverage. A magazine article can be reimagined as a webinar, a podcast and a video.
A strong digital footprint (all the places where someone might find you on the web) is key to being recognized as a leader in your industry. When a prospective client is looking for your specialty, you want your name to be top of mind and at the top of Google’s search results page.
Social media, through sites like Linkedin, Facebook, Twitter, and YouTube gives companies and professionals free and simple tools to reach your target market and interact with them directly. With smart strategies for effective use, social media can be a powerful way to build your brand and authority.
Journalists and reporters are starving for credible sources who can bring newsworthy ideas, trends and industry insights to their audience. We work with you to reach the right media outlets for your business goals and to position you as a leading authority in your field. And it doesn’t stop there! We’ll show you how to maximize your publicity with smart marketing tactics that keep your media appearances working on your behalf, long after the issue is gone.
Want to know more about we can help you become Famous in Your Field? Check out our options for working together.