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LinkedIn opened its Influencer platform, giving you the chance to join the 500 or so business celebs already publishing thoughts and advice on its platform. Now, as soon as you see the little pencil icon in your status update box, you can start sharing your own insights with your LinkedIn world.
The upshot? You’ve got a powerful new way to build your professional brand.
As usual, LinkedIn is rolling out its new feature in waves, so if you don’t see the little pencil icon on your Status Update field, be patient. It’s coming your way soon.
Posts that you publish on LinkedIn appear near the top of your profile. This means that anyone who views your profile gets a big dose of your brilliance.
The articles, presentations or blog posts that you publish on the influencer platform also show up on your followers’ LinkedIn feed. (Followers aren’t the same as your LinkedIn connections. They are fellow LinkedIn users who’ve opted to get your LinkedIn updates.)
Now, I hear some of the protests: “I already publish a blog post and distribute it to all my social media channels. Why the heck should I publish more articles on LinkedIn’s publisher platform?”
Here are three reasons:
…there’s the sheer power and reach of the platform. When I write on my personal blog (which is reasonably popular) an article will get roughly 5,000-10,000 views. If it turns out to be popular and is widely shared on social media, that number can spike to 50,000+ views.
But let’s compare that to how my content performs on the LinkedIn platform. I’ve posted 30 articles as an Influencer. The average number of views across those articles? 123,000!
Write down five topics for the influencer articles you’re going to write when you see that little pencil icon on your LinkedIn profile. Boom! Now you’re on your way to 123,000, too.