More ink now: 25 reasons to write a press release
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Boost your fame: 25 reasons to write a press release
Here’s the thing about publicity. The more coverage you get, the easier it is to get coverage. It’s breaking through that first few times that holds too many would-be superstars back.
A common stumper is, “what can I share about myself or my company that’s newsworthy?”
There’s more good stuff in there than you think!
You’re suffering from insider-blindness. You can’t see the cool, interesting, impressive and inspirational aspects of your business.
But oh, baby, it’s there! Sparkling just below the surface.
Here are 25 topics for press releases:
1. Anniversary
2. Appearances at events
3. Appointments to a board or committee
4. Articles published by you. (Write a case study for an industry magazine? Let your network know with a press release.)
5. Articles published about you. (Get featured in your local newspaper? Yep, send out a press release about it.)
6. Award you’ve received.
7. Write a book? Announce it to the world!
8. Books you’re mentioned in
9. Sponsor a contest? Shout it out.
10. Help a charity?
11. Free classes/webinars/workshops/talks
12. Create a holiday
13. Go from LLC to Inc.?
14. Moving into a new market?
15. Change your business name?
16. Land a new client?
17. New hire
18. New product or service?
19. Partnership or strategic alliance
20. Results of a poll or survey you’ve created
21. Radio or TV interview
22. Research you’re conducting or the results
23. Speaking engagement
24. Sponsors a group? Or an event? Get the word out!
25. Trends you are seeing
Wowsers! After making this list, I can see that I have six press release opportunities for my business, right under my nose. Better get writing.
Now I’m throwing it back to you. Can you think of more reasons to get a little ink for your business? Shout ’em out in the comments.
Your Fame Boosting Assignment:
Scan the list and pick one topic that you can use to get your company name on everybody’s lips. Boom boom pow! Your soon-to-be raving fan base is waiting for you.
Thanks for this list.
This is a great resource! Thanks for the ideas.
Wow Lori!!! I never thought about MOST of those things as opportunities for a press release before!!! I always thought of that as something intimidating, but this makes it feel really do-able! Thank you!!!
Oh my gosh Lori! This is insanely helpful… I am currently doing a PR for a give back program through my company to support the local food pantry… I have so many questions about how to write an effective PR!!
What a great list! Very useful information about things that would constitute a press release.
Lori, thank you for the list. It is very helpful to me. I always think I don’t have anything to share.
Such a great LIST ~ seems so simple once you’ve identified them!! 🙂
More ink now: 25 reasons to write a press release
“What can I share about myself or my company that’s newsworthy?” Here are 25 topics for press releases to help you see the cool, interesting, impressive and inspirational aspects of your business.