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Boost your fame: 25 reasons to write a press release

Here’s the thing about publicity. The more coverage you get, the easier it is to get coverage. It’s breaking through that first few times that holds too many would-be superstars back.

A common stumper is, “what can I share about myself or my company that’s newsworthy?”

There’s more good stuff in there than you think!

You’re suffering from insider-blindness. You can’t see the cool, interesting, impressive and inspirational aspects of your business.

But oh, baby, it’s there! Sparkling just below the surface.

Here are 25 topics for press releases:

1. Anniversary

2. Appearances at events

3. Appointments to a board or committee

4. Articles published by you. (Write a case study for an industry magazine? Let your network know with a press release.)

5. Articles published about you. (Get featured in your local newspaper? Yep, send out a press release about it.)

6. Award you’ve received.

7. Write a book? Announce it to the world!

8. Books you’re mentioned in

9. Sponsor a contest? Shout it out.

10. Help a charity?

11. Free classes/webinars/workshops/talks

12. Create a holiday

13. Go from LLC to Inc.?

14. Moving into a new market?

15. Change your business name?

16. Land a new client?

17. New hire

18. New product or service?

19. Partnership or strategic alliance

20. Results of a poll or survey you’ve created

21. Radio or TV interview

22. Research you’re conducting or the results

23. Speaking engagement

24. Sponsors a group? Or an event? Get the word out!

25. Trends you are seeing

Wowsers! After making this list, I can see that I have six press release opportunities for my business, right under my nose. Better get writing.

Now I’m throwing it back to you. Can you think of more reasons to get a little ink for your business? Shout ’em out in the comments.

Your Fame Boosting Assignment:

Scan the list and pick one topic that you can use to get your company name on everybody’s lips. Boom boom pow! Your soon-to-be raving fan base is waiting for you.


  1. Cindy Key on July 2, 2013 at 6:40 am

    Thanks for this list.

  2. Dorothy Pang, The Natural Fertility Expert on July 2, 2013 at 4:11 pm

    This is a great resource! Thanks for the ideas.

  3. Stacey on July 2, 2013 at 5:42 pm

    Wow Lori!!! I never thought about MOST of those things as opportunities for a press release before!!! I always thought of that as something intimidating, but this makes it feel really do-able! Thank you!!!

  4. Kelly on July 3, 2013 at 7:24 am

    Oh my gosh Lori! This is insanely helpful… I am currently doing a PR for a give back program through my company to support the local food pantry… I have so many questions about how to write an effective PR!!

  5. Lori Manns on July 3, 2013 at 3:28 pm

    What a great list! Very useful information about things that would constitute a press release.

  6. Lilia Lee on July 4, 2013 at 11:58 am

    Lori, thank you for the list. It is very helpful to me. I always think I don’t have anything to share.

  7. Laura on July 6, 2013 at 8:37 am

    Such a great LIST ~ seems so simple once you’ve identified them!! 🙂

  8. BizSugar.com on May 31, 2014 at 10:47 pm

    More ink now: 25 reasons to write a press release

    “What can I share about myself or my company that’s newsworthy?” Here are 25 topics for press releases to help you see the cool, interesting, impressive and inspirational aspects of your business.

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