Welcome to Famous in Your Field! Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on The VIP List for free tips and training, delivered straight to your inbox.)
You slave over your blog posts. They sparkle with your expertise and unique insights.
Each one is a little like a child – like a proud parent, you want the very best future for that post.
But instead, you leave your post languishing Home Alone-style on your website. Only your subscribers ever see it.
But you can change that.
Rather than hope for an Act of Google to magically draw a flood of new readers to your post, you really need to push it into the world through marketing. Some marketing experts say that you should actually spend significantly more time promoting your blog posts than you do writing them.
Derek Halpern, the founder of SocialTriggers.com, a site that shows you how to use human psychology principles to increase traffic and sales online, recommends that you apply the 80/20 rule to your posts: spend 80% of your time promoting and only 20% of your time creating them.
Blog post promotion: 3 ways to get more exposure
1. Syndicate it.
This fancy-pants word simply means that you make your post available to multiple other sites. Instead of relying on visitors to stumble onto your post on your own website, you help more people find it by putting in places where they already spend time.
Many blogging tools have settings that allow you to automatically “push” new posts to your social networking profiles. As soon as you hit “publish” the new post appears on the sites you’ve connected. Voila! More exposure in less time. Here are a few places to syndicate your post:
- Facebook Business Page – In your applications area, search for the “Social RSS” application and set it up to publish your post to your Facebook page wall automatically.
- LinkedIn– Go to your profile page, look for the “WordPress” or “Blog Link” in the applications section and set it up to auto-post your blog to your LinkedIn profile.
- Other Social Networking Sites – On Google+, Plaxo, or other social sites? Most allow you to set up your blog’s RSS feed to automatically publish to the network.
2. Put it in your email signature.
Not everyone that you communicate with via email subscribes to your blog posts, right? Give your vendors, partners and colleagues a peek at the goodness you publish by adding your latest blog post headline to your email signature. Many email platforms offer apps – Wisestamp for Gmail, for one – to pull your latest blog post title into your email signature block automatically.
3. Publish it on content sharing sites.
One more way to get your posts in front of more eyeballs is to submit it to content sharing sites. While there are dozens and dozens of these, I’m going to mention three:
Alltop.com – Billing itself as an online newsstand, Alltop collects “all the top stories” from thousands of the most popular sites on the web and organizes them into topic categories. Users can view Hot Topics or create their own topic dashboards.
NetworkedBlogs.com – Like Alltop, NetworkedBlogs is a central place to read content. But it’s also a central place to post content. On the site, you can share the posts you read on Facebook, Twitter or directly with friends.
Outbrain.com – If you’re willing to spend a little cash ($10 per day minimum), your posts could end up recommended on high traffic websites like Wall Street Journal, Reuters & People.com. Good exposure for your blog post, and a credibility booster, too.
Your fame boosting assignment:
This week, pick one of these 3 things and add it to your blog publishing routine. The best part is, once you’ve set up the process, it’ll post automatically every time you publish. How genius is that?