5 tips to rock your next interview
Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)
One of the best ways to get your name known and reach more people, all in one go, is to be interviewed.
When you’re interviewed, even for a small audience, you are the STAR of the show.
And now, with live radio shows, internet radio and the podcasts boom, you’ve got opportunities galore to share your message with the (mini) masses.
(Want to know how to get ’em? Here are a few resources and the strategy to make it happen.) The best part is, once you’ve got a few under your belt, you’ll be able to score tons more.
Because I know you want to squeeze every drop of fame boosting juice from your interviews, here are five ways to make sure they rock on the reg:
1. Listen up.
Some people book the interview and then get on with the interviewer, ready to wing it. Reality check: those people often blow it.
But not you, A-Lister!
You’ll listen to three or four other interviews, by the same host, for the same show you’ll be on. Those will give you an idea of the tone of the interview – is it snappy and fun, or serious?
Another thing? You’ll pay attention to the length of the interview. Don’t prepare twenty minutes of material when you’ve only got a four-minute back and forth. Know thy format!
Live radio shows, especially during popular drive times tend to be entertainment and consumer focused. They are also typically short. For these, you’d prepare three or four quick tips, delivered in short sound bites to convey your ideas.
Podcast interviews or satellite radio shows can be longer, often 30 minutes to an hour, but you’ve gotta ask to know. You don’t want to ramble aimlessly, because you’ve got an extra 15 minutes of air time to fill.
2. Turn it into a popularity contest.
Ask the interviewee, booker or host about the show’s most popular episode. Who was the guest? What made it so popular?
Noah Kagan, founder of AppSumo and former Facebooker does this. Even though he has more than enough biz cred to skate through interviews, he wants to make the most of his air time.
Noah listens to the show’s most popular interview and analyzes what made it so popular, so that he can add those elements to his interview too. (Hint: the most popular are the ones that offer meaty content with specific strategies and tips, not vague advice.)
3. Prep & practice.
While writing out every syllable you want to say is a terrible, horrid, no good idea, giving yourself a little help along the way is essential to capturing hearts and minds in your interview.
Make notes on (short!) stories you want to tell to illustrate your message, along with your most important tips.
Put them on notecards that you can keep in front of you during the interview. It’s easier than you think to get caught in the moment and ramble or forget to give clear, valuable tips and resources.
4. Assume the position.
Listeners – whether live or tuning into a recording six months later – can feel your engagement through the ether.
How you impact others is directly related to your energy level. (And no, that doesn’t mean being boisterous if that’s not your natural style.) It’s about your presence.
The top two tips for upping your energy level?
- Stand up
When stand and smile, you’ll project that energy and authority over the airwaves.
5. Give ‘em the good stuff.
You might be tempted to hold back your best techniques and tools for your paying customers.
Give any idea, tip or resource that can help someone.
You’ll impress listeners more when you wow them than if you keep the amazing under wraps.
Plus, it’s good juju for you – the listener hears your amazing tip, tries it and the success spurs him to seek you out to get those killer results on the reg.
Interviews are a power-packed method to get your message heard and elevate your profile. (And don’t forget to keep the magic flowing, once the interview is over by doing stuff like this.)
Your fame boosting assignment:
Practice giving good interview this week. Whether it’s a regular ol’ phone conversation with a lead or client, or it’s a bona fide interview for the air waves, put these five tips into action.
I can hear the applause already.
This post is so full of great ideas, I love it! I was just challenged by my business coach to get out there and find some ways to get interviewed as one way to start speaking to a wider audience and this is like gold to me. I especially love the idea of listening to the most popular interview to feel out what worked. Brilliant.
Thank so much for all the tips.
Great tips – I could not help thinking how much those seeking a promotion to their next position could benefit from listening to recorded podcast interviews – thanks for this tip I will share.
Wonderful tips, Lori, as usual. Although I have not sought interviews, I will keep these in mind when I do start.
As always great tips. I’ve got a couple of interviews coming up and I’m going to remember these ideas. I know I often stand and your right it’s a very different energy.
Always love your posts Lori and I totally agree radio interviews and podcasts are a great way to increase your visibility and expert status – plus they are super easy to do and fun. Jump on it everyone it is a great entry into landing media….
Great tips! So simple and yet effective. And I can think of other areas in my business, in addition to interviews, where they would also apply – for instance, standing and smiling when I am on a call with a prospective client to insure they feel my engagement. Thank you!
FAV. tips that I often use when coaching and during my radio show: Stand and Smile! So TRUE!! thanks as always for sharing great content!
I love your great articles and strategies LorI! I just shared this blog with my colleagues who have podcasts. Thank you so much!
The stand up and smile tips are crucial. Because on radio or podcast interviews we’re so used to not seeing people, we assume we can just cozy up on the couch to talk on the phone. But you can almost hear the difference in tone when people decide to go this route.
Stand up so that you’re more alert and bonus points if you consider your posture, too!
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