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Buzz Builder: Create an Event on LinkedIn

Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) Wish there was an easy way to tell everyone you’re connected to about your upcoming speaking gig or…

Get Ink Now: Boost Fame with Articles

I’m creating my own proverb: The road to business fame is paved with words. Words that come in the form of articles, blog posts, videos, presentations. The formula works: lots of words, read or heard by lots of ideal clients will lead to fame for you and your business. “Who are the consultants in the…

The "Order Effect" and How You Should List Your Packages and Programs

Human behavior is a funny thing. And by “funny” I actually mean strange. (But the cool thing is that when you know about these behavioral quirks, you can set up your marketing practices to encourage the outcome you’re after.) Here’s a fun neuro fact: you choose the first one on the list. You also vote…

More About You, Please

Business owners (especially us small and solo biz owners) try so hard to appear credible to prospects and clients. We write verbose, staid, high falutin’ paragraphs so that we appear “professional.” The sad result is we actually look like corporate clones – colorless, devoid of personality. All in the attempt to appear professional and bigger…

Where's the Heat? Finding the "Hottest" Parts of Your Website

Is your website hot? Does it get visitors coming back for more, over and over again? Or is it the sad, lonely Cat Lady of websites? (Oh no, I’m not down on cats – I’m kind of a cat freak, myself.) Part of unraveling the mystery to making your website work hard for you is…

The Magic Formula that Lets You Crawl Inside Your Customer's Head

You’ve heard that when you’re marketing your business services or products, you should focus on the benefits, not the features, right? But if you don’t have an MBA in marketing, it can be confusing to figure out exactly what that means and how to do it when promoting your business offering. Here’s a simple way…

Cool Tool Alert! What People are Talking About Online

You need ideas. Your blog/Facebook page/Twitter feed/Google + account needs content. Your business needs attention from the media. Need, need, need. But then blank-page-blindness strikes you down. You have NO IDEA what to write about, to post, to pitch. Help is here! I’ve got an always-on source of ideas that are GUARANTEED to be hot,…

7 Questions to Solve Your "I'm stumped for Press Release Ideas" Dilemma

Hey there smart and savvy biz owner! You’ve heard the advice that to been seen as a leader and expert in your industry, you should generate media coverage for yourself and your business, right? It’s true. Publicity is powerful stuff. Experts typically peg the value of media coverage at 5-7 times the equivalent amount of…

Now with Even More LinkedIn! New Follow Company Button

LinkedIn, that navy blue suit of social networks, is stealthily adding more features that let its 150 million members promote and follow brands. The latest? Recently, LinkedIn announced a new “Follow Company” button that brands (um, this means you!) can embed on their websites. How does it work? Similar to Facebook’s “Like” icon, or the…

Increase Your Visibility with Sweet, Sweet Hootsuite

Looking for a way to clone yourself? To be visible on social networks, while also managing to pump out the work you love, for the clients who need you? Wow! Me, too. You can’t be everywhere at once – Twitter, Facebook, LinkedIn, Foursquare – and still accomplish actual work. Or can you? <Evil grin> Save…