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Are You Making this Huge Linkedin Mistake?

Woo hoo! Congratulations! You’ve got a profile on Linkedin! But wait, something’s missing… Would you believe that some professionals don’t put their picture on their Linkedin profile? Yep, it’s sad but true. Someone goes to the trouble of creating a Linkedin account, enters their professional information and then stops short. No profile picture. (And too…

Niches: The Magic of Thinking Small

Last week I met a business coach at a networking event. As we started chatting, I immediately called up my mental rolodex, ready to start the search for a good match. “What’s your specialty? Do you coach businesses or individuals?” I asked. Him: “I coach everyone.” Me: “Really? Any type of business? You don’t have…

11 ways to get more results from speaking

Speaking and presenting are super effective ways to bring business in the door. (Skeptical? For all the reasons speaking can ramp up ROI, check out my three part series on speaking engagements.) Done right, you’ll put a lot of blood, sweat and tears into a presentation. There’s the pitching, the planning, the rehearsal, the travel,…

Share the Love on LinkedIn

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. This week’s tip is all about spreading good will, using LinkedIn. You know all about LinkedIn, right? And you’re using it to market yourself and your business, right? While LinkedIn might look like a social networking pygmy at only…

Business Boosting Books: Book Yourself Solid

I love books. I read all the time. And yet, I know that there are brilliant people roaming the streets who are perfectly capable of reading a book but think of reading the same way that Newman from Seinfeld reacted to broccoli. (I may or may not be thinking of my own hubby here.) So I’m going to…

Publicity is your aircraft; marketing is your jet fuel

CONGRATULATIONS! You were just quoted in The New York Times/O Magazine/Wall Street Journal/Inc (insert your scream-worthy publication here.) Now what? You might have been expecting that interview to open up the floodgates for your business, but then…crickets, baby. Nada. (Sure, your mom saw it and she’s telling all her friends, but where are the clients?)…

The Testimonial Tweak that Transforms Skeptics into Believers

Testimonials on your website from raving fans…you’ve got ’em, right? If you’re like most professionals, your testimonials probably read something like this: “I hired Flowers by Suzanne to provide the flowers for my sister’s surprise 50th birthday party and she did a fantastic job! You should definitely hire her.” That’s a nice testimonial. But here’s…

Revealed! How to Measure the Value of PR

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. With the new year so close you can already hear the noisemakers,I wanted to share a quick tip that you can use when you’re planning your 2012 marketing. (You do have a 2012 marketing plan, right? With a budget…

Top Free Press Release Sites and Why You Should Bother

Have you ever sent out press releases announcing a new development in your business and then had reporters blowing up your phone, dying to interview you? No? Don’t worry. You are not alone. Unless your company is Apple or Google, the press just doesn’t care much about your latest client acquisition or personnel change. So…

Share Your Brilliance with Slideshare

There’s a valuable online tool that can build your reputation and boost your fame factor. Best of all, it’s easy to use, versatile and completely free. I’ll bet you’ve got content – items like powerpoint/keynote presentations, articles and graphics that would interest and amaze your ideal client – if only they knew about it. Deep…