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Power Up Your Marketing: Speak
Want to know the single most effective practice to become famous in your field? It’s not the newest social media tool. It’s good old-fashioned public speaking. Here’s why this centuries-old tool carries so much power today. The value of public speaking for professionals With speaking, you advance your firm’s reach, reputation and increase your profit.…
Continue ReadingHow to 10X your content: hacking headlines
Want to make your articles, blog posts and emails 10 times more likely to be opened (and read)? Write a juicy headline. Sounds easy, right? Err, maybe not. It’s almost unfair – You can craft the most delightful prose, but if your headline is ho hum, that prospect you’ve been trying to wow is just going to…
Continue ReadingFour Twitter hashtags to follow for more publicity
When it comes to reaching journalists through social media, Twitter rules and Facebook drools. Oh, I know it sounds crazy…after all, Facebook drives 10 times the traffic of Twitter for news articles. But it’s true. “…journalists — and, quite often, the organizations that employ them — clearly prefer Twitter…. It’s true for every journalist I…
Continue ReadingYour 2-step hack to perform better in any situation
Nerves. Jitters. Complete hyperventilating freakouts? Yep, 100% totally natural. Maybe your heart pounds and your palms sweat when you speak in public. Or when you are about to ask for a promotion. And especially when you have to sell something. You are not alone. We all suffer from anxiety at times. But here’s what I…
Continue ReadingI used to run out of ideas, until I found this
If you’re like me, you’re constantly wracking your brain and the internet for topics for blog posts. Along with stories and trends to keep your speaking engagements fresh. Plus, you’re looking for PR opportunities based on current media topics. If that’s you, too, you’re gonna like this one, people! I’ve got a resource that puts you…
Continue ReadingFollow these 7 Rules to Get More Results From Public Speaking
Too many professionals complain that they’ve given presentations in the past, but they just don’t “get anything out of it.” So they stop. Let’s end that tragedy now. Assuming you’re a good speaker and you’ve got valuable content to share, speaking and presenting is one of the best ways to grow your fame factor, spread your…
Continue ReadingThe Public Speaker/Presenter's Most Costly Mistake
There you are, about to give your killer presentation to room that’s just packed with your ideal clients. You mentally push down the butterflies rippling through your stomach and try to walk calmly up and down the aisles while you pass out the slide handouts for the presentation you’re about to deliver. The attendees immediately…
Continue ReadingThe strange truth about how to get people to do what you want
What if there was a magic bullet that would make twice as many people to pay attention to you, your information and your ideas? Would you use it? Spoiler alert: there is. More on that shortly… The key to being influential is to activate your followers. But moving people to action is easier said than done. To be…
Continue ReadingThree surprisingly simple ways to win hearts and minds (backed by science)
Got any of these on your Life To Do List? A message to share A movement to ignite A mission to fulfill An empire to build All of these require the same thing: an audience. Call it what you want: A tribe. Advocates. Fans. Followers. Constituents. Employees. The bottom line is, you need true believers to win…
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