Have you ever noticed how some celebrities seem to blast from virtual obscurity straight to media darling overnight? Suddenly that celeb’s mug is on all the magazine covers you scan in line at the grocery store, he or she’s a guest on every morning talk show and they’re in two of the top grossing movies…

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When someone lands on your website to check out your business and services, how much time do you have to grab their attention and position yourself as the “go to” expert in your field? Not much, you say. How about 9 seconds? Scary, right? At the Content Marketing World conference, the uber-smart Sally Hogshead (yes…

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Famous in your field tip: avoid these 3 mistakes to get more clients

Need more clients? Here’s a hot tip: stop shopping in your own backyard. A big mistake that many self-employed professionals make is that they spend most or all of their networking time with their colleagues and peers. Coaches sit on the boards of coaching organizations, consultants attend conferences and give presentations to their fellow consultants.…

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