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Famous in your field tip: guest blogging to "borrow" fame

Famous in your field tip: use guest blogging to “borrow” fame

One of the best ways to make a name for yourself is to “borrow” someone else’s fame.

But if JLaw isn’t offering you a part in her next movie, how are you supposed to nab a share of the spotlight?

Guest blogging, my friend. The answer is guest blogging.

Guest blogging is when you write an article or post that appears on another person or company’s blog.

Now, why in the heck would you serve up your blood, sweat and tears to give all the glory to someone else’s website?

Here’s the skinny:

The other website has an audience. Even if it’s a small audience, it’s made up of different people than those that read your blog or visit your website. So, by guest posting, you are widening your own reach and “borrowing” someone else’s fame. By having you as a guest blogger, the site is owner is saying, “Hey, trusted readers, here’s something that I think you’ll love.” Boom! Implied endorsement.

How to find guest blogging opportunities

So, if guest blogging increases your reach and reputation by letting you “borrow” someone else’s fame, how do you put it to work for you?

Well, you can spend hours each week on research. You know, Googling keywords and plowing through website after website to find the ones that are relevant.

Oh yeah, I heard what you just muttered under your breath. “Ain’t nobody got time for that!”

No worries, my friends! I’ve got a cool tool for you to check out: Inkybee.com.

Inkybee is a simple, user-friendly tool to make blogger outreach easy and painless.

  • Inkybee finds relevant blogs for you.
  • Then Inkybee tells you which ones are the most influential.

Inkybee had different pricing options, but you can start a free trial to see how much value you’ll get from it before committing to a monthly subscription. (I tried it for one month and had about one hundred great results, sent directly to my inbox.)

Your Fame Boosting Assignment:

1. Sign up for a free Inkybee trial.

2. Use it to find five blogs that reach your ideal client.

3. Read 5-10 articles or posts to get a feel for the material they publish. If they have guest posting or contributor guidelines, read ’em.

4. Pick three websites that reach your ideal audience. Following the website’s guest posting guidelines, offer to write a guest post for the site.

Now, sit back and watch your star rise!


  1. Kathleen Watson on February 17, 2014 at 11:27 pm

    I LOVE when people save me time and anguish. Lori, you definitely earned Hero Of The Day status with your Inkybee suggestion. Thanks!

  2. Nancy Tierney on February 18, 2014 at 2:40 pm

    You blow my mind with all the great resources and tips you come up with. Thank you! This rocks!

  3. Cena Block - SaneSpaces.com on February 18, 2014 at 3:10 pm

    Another fan, just lining up to high five you – Would you be a Guest Blogger on ttp://www.sanespaces.com? We want you! xoxo

  4. laura on February 19, 2014 at 11:49 am

    Holy Amazing!!!!!!!!!!!!!!!! Inkybee it is!!!!!!!
    Thanks so much ~ you are always filled with such great resources!

  5. Hugh Anderson on February 19, 2014 at 6:00 pm

    Hi Lori, thanks so much for recommending Inkybee to your readers and I’m glad you found it useful. I’d be happy to re-open your free trial account if you are interested, especially as Inkybee is growing fast – as well as finding the best, relevant bloggers, Inkybee now lets you track your relationships with them and measure the traffic back to your own site from them. And we’re really very friendly – questions and feedback always welcome 🙂

  6. Kelly on February 24, 2014 at 6:41 am

    I love the idea of guest blogging. Last year when “blogging” was more difficult for me, I would add in 1 guest blogger per month which quickly decreased my “content” to 40 instead of 52 articles in a year! I also suggest having a “system” and requirements behind it cause like you said If the guest bloggers don’t play by “your rules”, “ain’t nobody got time for that!”…

  7. Kelley Grimes on February 24, 2014 at 1:30 pm

    I love these ideas Lori and your step by step approach to boosting your fame! Thank you so much!

  8. BizSugar.com on May 30, 2014 at 2:35 pm

    The secret to guest blogging that builds your fame factor in less time

    One of the best ways to make a name for yourself is to “borrow” someone else’s fame. Guest blogging: find out what it is and how to find opportunities.

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