Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Fame tip: add your opt in to your LinkedIn profile

New to The VIP List? Then you might not know that I loooove LinkedIn.

Honestly, I think that it’s the most effective social network for building your business as a leader and expert.

Today I’m rolling out a stealth play that you can use to grow your list of email or blog subscribers using LinkedIn.

Add your email opt in to your LinkedIn profile.

LinkedIn gives you the ability to add and edit different sections on your profile, including a section called Projects. Few LinkedIn users feature projects on their profiles at all, let alone use it gain fans for their business.

Here’s how to make it happen:

1. Go to your LinkedIn profile. At the menu, click on Profile > Edit Profile.

2. If you don’t already have the section titled Projects on your profile, you’ll see a menu of new sections to add to your profile, displayed on the right part of the screen.

(Hint: Look for the big “Recommended for You” headline with arrow.)

If you already have the Projects section on your profile, you’ll go directly to that section and click on the Add+ button.

3. Follow the prompts.

Answer the series of questions that LinkedIn asks to create a clickable headline for your “project.” This might be your newsletter title, or your irresistible free offer.

Because it’s not obvious that the title is a link, give people an extra call to action to click, like I did:

Voila! Super easy, right?

Now you’re using more of your web “real estate” to gain subscribers to your valuable and fantastic content. Well done, you!


  1. Michelle Barry Franco on May 13, 2013 at 11:44 am

    Wow – that is so fabulous! I just followed your instructions and, after creating then moving that project up to the top of my profile, I now have my opt-in highly visible and ready for a whole new audience on Linked-in! Thank you so much for that. I’m just amazed at how simple that was.

    • Lori on May 17, 2013 at 12:55 pm

      I am delighted, Michelle.

  2. Suzanne on May 13, 2013 at 9:01 pm

    Ooohhhh! Great tip, Lori! I don’t have an opt-in yet, but when I do I will definitely do this. I thought I knew LinkedIn pretty well but never knew about this before. Excellent post! And you made it so easy – thanks!

    • Lori on May 17, 2013 at 12:54 pm

      Yes, do it, Suzanne! You’ve got really valuable information to share.

  3. Kelly on May 15, 2013 at 7:59 am

    Omg Lori! You know how awesome you are right? You provide such amazing information… I can’t even imagine the value you offer your clients.,!

    • Lori on May 17, 2013 at 12:54 pm

      Kelly, Kelly, you should give pep talks professionally!

  4. Nancy Tierney on May 15, 2013 at 3:59 pm

    You astound me. You always have such great, ready-to-use tips. And this one! Wow, I had no idea. Thank you so much for sharing your genius!

    • Lori on May 17, 2013 at 12:51 pm

      Thanks so much, Nancy!

  5. Sandi on May 15, 2013 at 11:03 pm

    Lori! This was soooo helpful! You make what looks hard, very easy to implement right away – you take the fear away. Thank you!!! I was so inspired I actually added a video to my LinkedIn profile – I never would have known had you not told me about the “projects” tab!!! Thanks again, such great value you provide!

    • Lori on May 17, 2013 at 12:50 pm

      Look at you, Sandi! Awesome job,sister!

  6. Laura on May 16, 2013 at 8:48 am

    Now, that is so simple and easy and awesome…….thank you!

  7. Laurie Erdman | Extinguishing Burnout on May 16, 2013 at 3:51 pm

    This is brilliant. I’m off to do this now. Thank you. Thank you.

  8. Sarada on May 20, 2013 at 8:39 am

    This is BRILLIANT Lori! I don’t use LinkedIn that much, other than to add people I’ve met via networking. But this is an awesome tool!

    Thanks so much for sharing – can’t wait to use this!

    • Lori on June 7, 2013 at 9:48 am

      I’d think that LinkedIn would be pretty important for what you do, Sarada. I hope it helps!

  9. BizSugar.com on July 15, 2013 at 11:52 am

    How to Get Leads from LinkedIn: add your email opt in…

    I think that LinkedIn is the most effective social network for building your business as a leader and expert. Today, I’m sharing a stealth play that you can use to grow your list of email or blog subscribers using LinkedIn: add your email opt in to yo…

  10. Valentine Belonwu on July 16, 2013 at 5:58 am

    Linkedin is really very good and effective in building any business. However, there are many other social networking sites out there and, we just need to focus on few of them to avoid confusion. I’ve not heard of this email feature before but, I will give it a shot. Thanks for sharing this with the bizsugar community.


  11. 8 Places to Collect Emails with Opt-Ins on January 23, 2015 at 11:01 am

    […] > Check out the tutorial here: http://famousinyourfield.com/leads-from-linkedin-add-your-email-opt-in/ […]

  12. Kira on January 6, 2017 at 3:00 pm

    Great advice for enhancing your profile, but it’s a bit static. I’m trying to figure out how to easily add an opt-in connection to a post. Can one do this without paying LinkedIn for Sponsoring anything?

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