Derek Halpern on what it takes to build a big online following today

Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

When I was a kid, I wanted to be a writer. I scribbled my own versions of Nancy Drew and Hardy Boys

mysteries, starring me and my intrepid band of cousins. I wrote plays and them forced those same cousins to perform them for our parents. (Yes, I am a bossy pants.)

I’m also very, very curious about people (less kind people might call me… “nosy.”) Understanding another person’s experiences and how those influence their thoughts and actions rocks my world.

So when the editor of ASPIRE magazine, a #1 iPad publication for entrepreneurs, asked me to interview and write about rising business leaders, I could not believe my luck!

**By the way, if you’ve got an iPad, you can try ASPIRE for free. Do it. You’ll be hooked.**

Last month’s interview was the pinnacle for me – Derek Halpern of SocialTriggers.com. Halpern is the leading authority on marketing and psychology for online selling.

You can click on the magazine cover to the right to read the article.

If you’re new to the world of Derek and Social Triggers, I want to give you a taste. Here are a few of my favorite “Halpern-isms” from the interview.

On the idea that social media is king and blogging is dead:

“Every business needs a blog. Hell, every person needs a blog.”

What you should definitely be doing with your website:

“If you’re not building an email list, you’re an idiot.”

Whether he worries about being polarizing:

“I take pleasure in banning people from my site. Every second you waste fretting over a hater is a second you could spend making a loyal customer happy.”

A few more topics that Derek takes on:

• Why much of the advice about blogging today is wrong
• The best place to get new ideas for your business
• Why you don’t need unique ingredients to succeed online

Want to get more online marketing strategy from this guy? Step inside the world of SocialTriggers.com.

 

Your fame boosting assignment:

This week, jump over to SocialTriggers.com and sign up for Derek’s emails. You’ll get insights into marketing and psychology, along with crystal clear ideas on how to use them to drive traffic and sales to your website. It’ll be your online secret weapon.