Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

When I was a kid, I wanted to be a writer. I scribbled my own versions of Nancy Drew and Hardy Boys

ASPIRE Magazine. This guy is not Derek Halpern, founder of SocialTriggers.com.

mysteries, starring me and my intrepid band of cousins. I wrote plays and them forced those same cousins to perform them for our parents. (Yes, I am a bossy pants.)

I’m also very, very curious about people (less kind people might call me… “nosy.”) Understanding another person’s experiences and how those influence their thoughts and actions rocks my world.

So when the editor of ASPIRE magazine, a #1 iPad publication for entrepreneurs, asked me to interview and write about rising business leaders, I could not believe my luck!

**By the way, if you’ve got an iPad, you can try ASPIRE for free. Do it. You’ll be hooked.**

Last month’s interview was the pinnacle for me – Derek Halpern of SocialTriggers.com. Halpern is the leading authority on marketing and psychology for online selling.

You can click on the magazine cover to the right to read the article.

If you’re new to the world of Derek and Social Triggers, I want to give you a taste. Here are a few of my favorite “Halpern-isms” from the interview.

On the idea that social media is king and blogging is dead:

“Every business needs a blog. Hell, every person needs a blog.”

What you should definitely be doing with your website:

“If you’re not building an email list, you’re an idiot.”

Whether he worries about being polarizing:

“I take pleasure in banning people from my site. Every second you waste fretting over a hater is a second you could spend making a loyal customer happy.”

A few more topics that Derek takes on:

  • Why much of the advice about blogging today is wrong
  • The best place to get new ideas for your business
  • Why you don’t need unique ingredients to succeed online

Want to get more online marketing strategy from this guy? Step inside the world of SocialTriggers.com.

Click to get insights from Derek Halpern, founder of SocialTriggers.com


Your fame boosting assignment:

This week, jump over to SocialTriggers.com and sign up for Derek’s emails. You’ll get insights into marketing and psychology, along with crystal clear ideas on how to use them to drive traffic and sales to your website. It’ll be your online secret weapon.



  1. Sarada on February 26, 2013 at 1:39 pm

    Loved the ‘Halpern-isms’ Lori! So, so true! Made me double check that I was doing them all!

  2. Stephanie Faiella on February 27, 2013 at 1:02 pm

    Picking up my first iPad this week. Guess what I will be downloading first? Aspire, so I can read this great article. I loved the his quote about “polarizing”.

  3. Laura on February 28, 2013 at 10:23 am

    Straight to the point his ‘isms’ are and I resonate with them!!! 🙂

  4. Janet on February 28, 2013 at 4:30 pm

    Straightforward and authentic is awesome. There are too many robots out there saying the same thing in the most polite and professional way possible. They get lost in the shuffle. This guy knows his stuff. Thanks for sharing Lori! Janet

  5. Laurie Erdman | Chronic Wellness Coach on March 3, 2013 at 7:48 am

    I love Derek. So spot on with his insights and research. And I really appreciate his take on haters. Thanks for sharing him with us Lori.

Leave a Comment