Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.) 

How the World Sees You by Sally HogsheadDo you ever wonder what kind of impression you make on others?

What if you knew how others saw you, when you were at your very best?

I’ll bet that you’d be more confident. You’d have more clarity around what you do, how you do it and why it’s valuable. (Plus, you’d probably feel a bit happier.)

I’ve got the answers, right here!

Author and researcher Sally Hogshead studied more than 300,000 people to break down the hidden patterns behind communication and what types of messages are most likely to fascinate a customer or listener.

She created a quick online test, the Fascination Advantage, to determine the specific ways that an individual attracts and holds the interest of others. The Fascination Advantage is the first personality assessment developed based on the science of branding.

Now you might have taken a traditional test like Myers-Briggs, to understand your own psychology. What’s different about the Fascination Advantage is that while traditional “personality tests” focus on how you see the world, the Fascination Advantage tells you how the world sees you.

By knowing and using your Fascination Advantages, you’ll attract the right fans, followers and clients for your message or business.

Why do people need to discover their own value? Take it from Sally:

If you don’t feel confident about yourself, you play small. And when you play small, you lose. When you lose, you give up. We want people to play bigger, to play at their highest level, to become intensely valuable for the world around so they can make a bigger difference.

Here’s why I love the Fascination Advantage:

We spend too much time and energy trying to be different than we are. We try to “fix” what’s wrong with us and to fill in what we think is missing in our personalities. The Fascination Advantage highlights the factors that make your personality, your style stand out.

Once you know your Fascination Advantage, you’ll:

  • See yourself at your best
  • Boost your confidence
  • Hone your message
  • Know how to be your own best PR agent or just spice up your LinkedIn profile.

Best of all, you’ll be able to articulate to others why they should hire you (or book you as a speaker. Or promote you or buy your products. You get it.)

Sally Hogshead is publishing her new book How the World Sees You on July 1.

As a part of this project, she’s given me a special code (BL-LoriByron) to 
share with to you. The first 100 people who use it to take her Fascination Advantage® assessment will receive the assessment for free!

(The assessment is usually $37, but until July 25, 2014, it’s gratis.)

The best part is, you will trigger a chain reaction—a pay it forward situation. When you take the assessment using BL-LoriByron you will receive 100 assessments to share with your circle for free, too!

So how do you take the assessment? Simple.

1. Go to HowTheWorldSeesYou.com/YOU and use the code BL-LoriByron.

2. Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account. Rinse and repeat. (These would be great to share with your team, your colleagues or clients.)

When you take the Fascination Advantage online test, you’ll get a fun and visual report that details how your personality is uniquely hardwired to fascinate the people you encounter in business and life. There’s also a two-minute video, with Sally Hogshead describing your unique personality advantage.

Me? My Fascination Archetype is The Maestro – a combination of Power and Prestige advantages. Three adjectives that describe how the world sees me: ambitious, focused, compelling.

Your fame boosting assignment:

Log onto the website and take five minutes to get your own Fascination Advantage Report. You’ll be on your way standing out in the crowded marketplace.

More about you, please! What’s your Fascination Archetype? Take the quick test and tell me below.


  1. Roshanda Pratt on June 20, 2014 at 1:57 pm

    This is awesome! Thanks for sharing. My Fascination Archetype is The Maestro. 😉

    • Lori on June 20, 2014 at 3:12 pm

      Ambitious, focused, confident – sounds like a perfect fit, Roshanda!

  2. Emily on June 21, 2014 at 12:17 pm

    I LOVE the How to Fascinate test – I took it months ago after reading her first book. I am the Maverick Leader – Innovation and Power. It has really helped me own who I am and leverage my strengths (and be ok with what is NOT my strength – mystique!). I didn’t know she was doing this free 100 tests promotion – that’s great! Thank you for sharing. Can’t wait for her new book to come out!

  3. Kathleen Watson on June 23, 2014 at 1:24 pm

    Lori, you totally get my Hero Of The Day Award for sharing this. THANK YOU!

  4. Cindy on June 23, 2014 at 3:06 pm

    Lori – Interesting post and small world I took Sally’s assessment in May. Also was delighted to pick up an advance copy of the book today at the SHRM Store at #SHRM14 and enjoy the part of her presentation I heard this morning. This is a good tool however it does not omit a critical piece of all marketing and branding research each will need to leverage #uniqueness. It is not just my view but the view of many that without asking for and getting specific feedback from others you will have only part of the story as to how the world sees you. Glad you shared this and for all your readers interested is taking this their brand to the next step and obtaining the missing piece to how the world sees you – contact me and I will gift you a way to do this between now and the end of July 2014. Have an amazing day!

  5. Kathleen Watson on June 23, 2014 at 9:32 pm

    Hi, again. I just rewarded myself for completing my To Do list by taking the assessment. It says my fascination style is the Avant-Garde, which took me somewhat by surprise. I’m off to read my complete report and learn more.

  6. Bonnie Copeland on June 24, 2014 at 3:20 pm

    Well this is a fascinating tool. Recently I have been looking at all kinds of different assessments and so many of them do look at how you see the world. Getting some idea of how the world might see me and how I best engage others is certainly interesting to me! I took the test and came out as a Catalyst. Thanks for sharing this. Any insights are worth having and I’m off to read my report.

    • Irina on June 25, 2014 at 12:42 pm

      I loved this test Bonnie. Glad you did it too 🙂

  7. Irina on June 25, 2014 at 12:41 pm

    Wow, thank you Lori for sharing this valuable resource. I cannot wait to share it with my clients as this is the basis of gaining self confidence and being Authentic.
    I took the test and I got the Archetype –The Connoisseur (1) Insightful (2) Distinguished (3) In-the-know Prestige and Passion. I love it! I am at my best when I am Authentic and I can communicate freely.
    Thank you so much!

  8. BizSugar.com on June 25, 2014 at 1:38 pm

    You fascinate me (free gift inside)

    Determine the specific ways that you attract and hold the interest of others. The Fascination Advantage is the first personality assessment developed based on the science of branding. Take five minutes to get your own report. You’ll be on your way stan…

  9. Tricia on June 27, 2014 at 11:05 am

    Ohhh, my goodness, this was so fun! And she nailed my personality – I got “Talent” 🙂 I love the video explaining my archetype and the PDF report is awesome! Thank you soooooooooo much! Feels good to know I am on the right track 🙂

  10. Laura Clark ~ Your Soul Wise Living Mentor on June 29, 2014 at 1:51 pm

    “If you don’t feel confident about yourself, you play small. And when you play small, you lose.”
    yes ~ so many people do not have the confidence in themselves because they let their ‘ego head’ get in the way! This is a great Reminder to get out of your own way!!!

  11. Laura Clark ~ Your Soul Wise Living Mentor on June 29, 2014 at 1:58 pm

    Thank you for the code to such an invaluable survey for understanding self better 🙂

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