Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Famous in Your Field: Treat growing your fame like a boss.

Growing your fame platform…it’s thrilling to fantasize about big wins.

Do you dream of your Wall Street Journal hedcut, next to the article documenting your meteoric rise to the top of your industry? Have you practiced your elated, yet shocked expression when your name is announced as this year’s standout star in your professional

Want a tool that’ll get you out of fantasy land and propel you toward victory? (Warning: It’s not “fancy.”)

It starts with treating your path to fame like a business. 

Here’s the skinny: getting speaking gigs, publishing articles and being mentioned in the media is just like making sales. First, you cultivate leads, then, you convert a percentage of those leads into sales.

And if you want results, you do the same with your platform as an expert.

1. Start by getting clear on your goals.

  • Do you want to speak four times a year or every other week?
  • Will you publish articles once in a blue moon or one per month?
  • Media mentions – how many do you want?

2. Break it down.

If your goal is to speak at least once a month at an event, then each week, you’ll need to research new organizations or events, reach out to them and offer your services. If your “hit ratio” (the percentage of speaking engagements you land, divided by the number of speaking engagements you pursue) is 10%, then you know that you’ll need to pursue at least two or three speaking opportunities every week.

3.  Track it. Every day or every week.

The best way to accelerate your success is to keep a fame leaderboard for yourself.

Make it super simple! Use a spreadsheet or handwrite it on a piece of paper. Write down the fame-building elements that you want to pursue. Here are a few ideas:

Daily or weekly leaderboard

  • Reporter outreach
  • Blogger outreach
  • Speaking engagements pursued
  • Speaking engagements delivered
  • Articles/posts published
  • Media mentions

You may have different metrics you want to track. Whatever you do, don’t forget to include the biggest, baddest of all: sales.

The reason keeping a weekly snapshot is so effective is that you march steadily toward your goals. Your snapshot forces you to focus and to devote time to fame building activities every week.

Without this forced focus, it can be too easy to leave these items on your “when I get to it” list. No action, no traction.

Your Fame Boosting Assignment:

Start today! Write down the 3-7 activities you’ll track on your leaderboard. Schedule a time each day or week in your calendar that you’ll look at your leaderboard. And then do it. Like a boss.



  1. Lori Manns on May 21, 2013 at 11:54 am

    I love the tip about creating a leader board to track results. It is so critical to measurement tool for success otherwise we are not aware of our progress. Great ideas here.

    • Lori on June 7, 2013 at 9:48 am

      You bet, Lori.

  2. laura on May 22, 2013 at 3:45 pm

    Oh I never thought about a “Leaderboard’ for analytics ~ hmmm that JUST might be what I need to be inspired to track numbers~ thanks Lori!

    • Lori on June 7, 2013 at 9:49 am

      You’re hitting an important point – how can you make the numbers inspire you? A pretty poster? Glittery gold stars?

  3. Suzanne on May 23, 2013 at 1:30 am

    Lori, I love the idea of breaking it down – goals seem out of reach unless we break them into smaller, measurable parts – great ideas, and great article!

  4. Sandi on May 24, 2013 at 10:52 am

    “Start today! Write down the 3-7 activities you’ll track on your leaderboard. Schedule a time each day or week in your calendar that you’ll look at your leaderboard. And then do it. Like a boss.” I’m gonna’ be the boss of my leaderboard! Thanks so much, Lori!!!

    • Lori on June 7, 2013 at 9:50 am

      Sandi, you are such a force of energy! Love it.

  5. Cindy on May 25, 2013 at 6:03 am

    Solid advice! Simple steps. Clearly stating your goals and determining the ‘metrics you want to track’. Is a great way to stay focused.

    Revenue does not come without sales. Good reminder to track what is important SALES.

    And I love “No action, no traction”!!

    • Lori on June 7, 2013 at 9:51 am

      Right on, Cindy! Sales are the key to a healthy business, but you should track the other items to see what ‘moves the needle’ for you.

  6. Alyssa Johnson on May 28, 2013 at 4:56 pm

    Tracking IS so important. Otherwise, it just feels like you’re throwing a bunch of stuff out in the wind on a wing and prayer! Thanks for the clarity on what exactly needs to be tracked.

  7. BizSugar.com on June 2, 2014 at 12:54 pm

    Quadruple your fame results with this “non-fancy” tool

    Grow your fame platform. Here’s a tool that’ll help you measure your progress and propel you toward victory. No action, no traction.

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