Posts Tagged ‘content marketing’
11 ways to get more results from speaking
Speaking and presenting are super effective ways to bring business in the door. (Skeptical? For all the reasons speaking can ramp up ROI, check out my three part series on speaking engagements.) Done right, you’ll put a lot of blood, sweat and tears into a presentation. There’s the pitching, the planning, the rehearsal, the travel,…
Read MoreShare Your Brilliance with Slideshare
There’s a valuable online tool that can build your reputation and boost your fame factor. Best of all, it’s easy to use, versatile and completely free. I’ll bet you’ve got content – items like powerpoint/keynote presentations, articles and graphics that would interest and amaze your ideal client – if only they knew about it. Deep…
Read MoreThe Case for Content Marketing for Professional Service Firms
There’s a new-ish movement in the marketing world. For the last decade or so, savvy businesses – especially those selling expertise, advice and non-commodity type products have turned away from old school advertising and promotion to creating content that sells without being “sales-y.” So what is content? Here’s a definition, from the people who ought…
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