How you answer that question might depend on where you are and who’s asking it. If you’re at a cocktail party, go ahead and tell your conversation partner that you’re a coach, a consultant, a chiropractor, a cobbler. But don’t stop there. Especially when you’re in a conversation with a potential client or referrer.…

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You’ve heard that when you’re marketing your business services or products, you should focus on the benefits, not the features, right? But if you don’t have an MBA in marketing, it can be confusing to figure out exactly what that means and how to do it when promoting your business offering. Here’s a simple way…

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