Posts Tagged ‘marketing’
Publicity is your aircraft; marketing is your jet fuel
CONGRATULATIONS! You were just quoted in The New York Times/O Magazine/Wall Street Journal/Inc (insert your scream-worthy publication here.) Now what? You might have been expecting that interview to open up the floodgates for your business, but then…crickets, baby. Nada. (Sure, your mom saw it and she’s telling all her friends, but where are the clients?)…
Read More