Posts Tagged ‘positioning’
So and so is already doing that…personal branding lessons from Olympians
Have you ever thought something like this? “I can’t be the —– expert. So and so is already the —– expert.” When you hear those words in your brain, puh-lease stop and consider these two things: 1. You’re too close to see reality. Because you spend hours each week, noting where your competitors are speaking,…
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