When someone lands on your website to check out your business and services, how much time do you have to grab their attention and position yourself as the “go to” expert in your field? Not much, you say. How about 9 seconds? Scary, right? At the Content Marketing World conference, the uber-smart Sally Hogshead (yes…

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Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. This week’s tip is all about spreading good will, using LinkedIn. You know all about LinkedIn, right? And you’re using it to market yourself and your business, right? While LinkedIn might look like a social networking pygmy at only…

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Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. With the new year so close you can already hear the noisemakers,I wanted to share a quick tip that you can use when you’re planning your 2012 marketing. (You do have a 2012 marketing plan, right? With a budget…

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