Posts Tagged ‘professional services marketing’
Business Boosting Books: Book Yourself Solid
I love books. I read all the time. And yet, I know that there are brilliant people roaming the streets who are perfectly capable of reading a book but think of reading the same way that Newman from Seinfeld reacted to broccoli. (I may or may not be thinking of my own hubby here.) So I’m going to…
Read MoreThe Case for Content Marketing for Professional Service Firms
There’s a new-ish movement in the marketing world. For the last decade or so, savvy businesses – especially those selling expertise, advice and non-commodity type products have turned away from old school advertising and promotion to creating content that sells without being “sales-y.” So what is content? Here’s a definition, from the people who ought…
Read MorePower Up Your Marketing, Part 3 (The Speaking Series)
Hello and welcome back for Part 3 of The Speaking Series. In part 1, I laid out the reasons why speaking is such a powerful way to market yourself as a consultant, and the business building benefits of speaking programs for professional service firms. Part 2 was the proof – I shared results from three…
Read More