When someone lands on your website to check out your business and services, how much time do you have to grab their attention and position yourself as the “go to” expert in your field? Not much, you say. How about 9 seconds? Scary, right? At the Content Marketing World conference, the uber-smart Sally Hogshead (yes…

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CONGRATULATIONS! You were just quoted in The New York Times/O Magazine/Wall Street Journal/Inc (insert your scream-worthy publication here.) Now what? You might have been expecting that interview to open up the floodgates for your business, but then…crickets, baby. Nada. (Sure, your mom saw it and she’s telling all her friends, but where are the clients?)…

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When it comes to reaching journalists through social media, Twitter rules and Facebook drools. Oh, I know it sounds crazy…after all, Facebook drives 10 times the traffic of Twitter for news articles. But it’s true. “…journalists — and, quite often, the organizations that employ them — clearly prefer Twitter…. It’s true for every journalist I…

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