When you’re busy becoming famous in your field, you should use all the shortcuts you can find.

Why spend hours creating blog posts, videos, podcasts and newsletter content that languishes, alone and ignored?

It’s a beast to get your message to the masses if you don’t have the speaking gigs lined up.

And getting the attention of someone who’s already talking to the audience you want to reach? Priceless.

Luckily for you, future A-Lister, you can find out what’s popular, where the speaking opportunities are and who’s already talking to your perfect peeps. All in 10 minutes or less. For free. 

And free is always a beautiful thing.

This little miracle is BuzzSumo.com, a service that’s so good, I wanted to keep it all to myself. Just like online marketing expert, Larry Kim said:

I was initially a little reluctant to write this review, because BuzzSumo has become nothing short of my secret weapon when it comes to keeping on top of what’s going on in our industry. 

Here are three ways to use BuzzSumo to boost your fame factor:

1. Find the most popular topics

If you pump out content on the reg, you might find yourself struggling for something new to cover on your blogs, videos or podcast episodes. That’s where BuzzSumo can help.

Type your topic in the search box.

You can filter by type (handy!) which separates articles, infographics, videos, guest posts, interviews and giveaways.

BuzzSumo shows you the most popular (most shared) stuff online.

What can you do with this genius information? So, so much people! When you know what people already like, you can do more of what works.

Need an infographic for an article you’re writing? Bam! There it is. And you didn’t have to spend $1200 or 36 hours creating it. (Just be super cool – give proper credit and links.)

Example: find catchy headlines and create your own material using one of those as a model.

Use BuzzSumo to find popular content & great titles

Use BuzzSumo to find popular content & great titles

I searched for the topic, “public speaking.” Check out the #1 most popular article above, “What To Do 15 Minutes Before A Presentation” on the site, BusinessInsider.com. Because I already know that headline was popular, I can use the headline formula when writing my own post.

“What to do [time period] after a [event]” becomes…

“What to do 24 hours after a Presentation.”

“The one thing you must do 3 Days Before Your Next Speaking Gig” 

“What to Do One Hour after You Book a Speaking Opportunity”

2. Find speaking opportunities

How to find speaking opportunities with BuzzSumo

Find speaking opportunities with BuzzSumo

If you’re a speaker, this is huge: you can get speaking opportunities delivered right to your web browser with BuzzSumo.

In the search bar, enter phrases like “Call for Speakers” and “Call for Presenters” and your topic. You can filter the results to get only the most recent or collect them all to build your own roster of events.

3. Find influencers

BuzzSumo also lets you search for influencers – people who are active online, talking about your topic and have a big following (of your exact right people.)

Use BuzzSumo to find influential bloggers, companies and journalists in your topic area.

Use BuzzSumo to find influential bloggers, companies and journalists in your topic area.

Start by clicking on the big Influencer button at the top of the screen.

Enter your topic (I chose “public speaking.”)

Again, you can filter by type to see only the bloggers, journalists or “regular people” (love that one!)

For each result, check out their online stats and profile – is this person a public speaker, a trainer? Does she specialize in a particular niche, like real estate? There’s so much gold here!

Let your influencer stalking befriending begin!

Your Fame Boosting Assignment:

This week, check out BuzzSumo. (Relax, there’s no commitment – you get 10 searches before you even have to register for the free account.)

Pick one of the three tips above and take action today. In 10 minutes you could have your next three blog post titles, have applied for a speaking opportunity or connected with an influencer who will change your world.

C’mon, superstar. Get on this ridiculously valuable tool and use it to shine, shine, shine.


  1. Kathleen Watson on September 9, 2014 at 4:31 pm

    MY HERO! I so appreciate getting your specific suggestions and recommendations, Lori. Thanks!

  2. Emily on September 9, 2014 at 6:43 pm

    Perfect timing – I was just wondering about headlines/titles, and what will grab people’s attention. I’m fascinated by the Influencers option – that is so cool. Thanks again, Lori!

  3. Tiffany Kane on September 10, 2014 at 2:35 pm

    This article couldn’t have come at a more perfect time. Thanks so much Lori! I am going to check it out right now.

  4. Lilia Lee on September 11, 2014 at 11:32 am

    Thanks Lori, in general for your wonderful tips and specifically for your suggestion on finding topics to write about. I particularly like the BuzzSumo tip.

  5. Sarada Chaudhuri on September 11, 2014 at 12:24 pm

    This is fab Lori! I’m definitely going to be using it!

  6. Frances Arnold on September 11, 2014 at 11:32 pm

    Just as the others have said – this is super cool! I’m excited to try this out myself. Thanks for sharing, and not just keeping it to yourself! -)

  7. Cena from SaneSpaces.com on September 12, 2014 at 2:10 pm

    Genius… Genius… will you make me famous @Lori?

  8. Sarah on September 14, 2014 at 5:36 pm

    Thank you for this great hack! I’m headed over there now to look for some speaking gigs. 🙂

  9. Kelly on September 16, 2014 at 6:57 am

    OMG!! Where do you find these tools Lori?? You are sooo amazing!!

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