When you’re busy becoming famous in your field, you should use all the shortcuts you can find.
Why spend hours creating blog posts, videos, podcasts and newsletter content that languishes, alone and ignored?
It’s a beast to get your message to the masses if you don’t have the speaking gigs lined up.
And getting the attention of someone who’s already talking to the audience you want to reach? Priceless.
Luckily for you, future A-Lister, you can find out what’s popular, where the speaking opportunities are and who’s already talking to your perfect peeps. All in 10 minutes or less. For free.
And free is always a beautiful thing.
I was initially a little reluctant to write this review, because BuzzSumo has become nothing short of my secret weapon when it comes to keeping on top of what’s going on in our industry.
Here are three ways to use BuzzSumo to boost your fame factor:
1. Find the most popular topics
If you pump out content on the reg, you might find yourself struggling for something new to cover on your blogs, videos or podcast episodes. That’s where BuzzSumo can help.
Type your topic in the search box.
You can filter by type (handy!) which separates articles, infographics, videos, guest posts, interviews and giveaways.
BuzzSumo shows you the most popular (most shared) stuff online.
What can you do with this genius information? So, so much people! When you know what people already like, you can do more of what works.
Need an infographic for an article you’re writing? Bam! There it is. And you didn’t have to spend $1200 or 36 hours creating it. (Just be super cool – give proper credit and links.)
Example: find catchy headlines and create your own material using one of those as a model.
I searched for the topic, “public speaking.” Check out the #1 most popular article above, “What To Do 15 Minutes Before A Presentation” on the site, BusinessInsider.com. Because I already know that headline was popular, I can use the headline formula when writing my own post.
“What to do [time period] after a [event]” becomes…
“What to do 24 hours after a Presentation.”
“The one thing you must do 3 Days Before Your Next Speaking Gig”
“What to Do One Hour after You Book a Speaking Opportunity”
2. Find speaking opportunities
If you’re a speaker, this is huge: you can get speaking opportunities delivered right to your web browser with BuzzSumo.
In the search bar, enter phrases like “Call for Speakers” and “Call for Presenters” and your topic. You can filter the results to get only the most recent or collect them all to build your own roster of events.
3. Find influencers
BuzzSumo also lets you search for influencers – people who are active online, talking about your topic and have a big following (of your exact right people.)
Start by clicking on the big Influencer button at the top of the screen.
Enter your topic (I chose “public speaking.”)
Again, you can filter by type to see only the bloggers, journalists or “regular people” (love that one!)
For each result, check out their online stats and profile – is this person a public speaker, a trainer? Does she specialize in a particular niche, like real estate? There’s so much gold here!
Let your influencer
stalking befriending begin!
Your Fame Boosting Assignment:
This week, check out BuzzSumo. (Relax, there’s no commitment – you get 10 searches before you even have to register for the free account.)
Pick one of the three tips above and take action today. In 10 minutes you could have your next three blog post titles, have applied for a speaking opportunity or connected with an influencer who will change your world.
C’mon, superstar. Get on this ridiculously valuable tool and use it to shine, shine, shine.