Welcome to Famous in Your Field! Enjoy your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on The VIP List for free tips and training, delivered straight to your inbox.)
Want to increase your win rate for speaking engagements? Go pro.
No, I don’t mean that you have to hire your own PR rep or speaker marketer to pitch you as a speaker for groups or events. You can increase your chances of being selected – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus.
1. Stack the odds in your favor.
Before you submit a proposal to an organization, do your homework. Read about the organization’s membership and mission. This will give you insight into the information its members would value and what the hot topics might be.
(Stumped at where to start? Here’s a list of 17 ways to find speaking engagements.)
2. Make the conference planner or education committee chairperson’s job as painless as possible.
Provide all the information the program chair or selection committee needs to choose you. Here’s what goes into your package:
- Your contact information. This includes website, email, phone, cell phone, Facebook page, Twitter handle, and Google + ID. (Bonus points for you if you’ve got a large social media following. Any conference organizer or group education director will love it if you can help promote the event, too!)
- Professional headshot.
- Brief bio.
- Clear statement about the topics you cover in your talks (i.e. productivity for entrepreneurs, money negotiations for women.)
- List of topics (with catchy titles) and what attendees will learn with a short (2-4 sentence) abstract about each session.
- Video demo of you, live and in action. YouTube or Vimeo is a perfect place to host this. Your speaker sheet should include a user friendly link to the video.
- Testimonials and evaluations from organizations that the potential client can relate to.
- List of companies/organization you’ve spoken to previously.
Because this is meant to be concise, all the content should fit on a single page.
3. Use The Secret
There is a secret to getting more presentation opportunities. (It’s one that few entrepreneurs and professionals practice. Not because they’re dumb – they just don’t know about it.)
Don’t wait for a Call for Speakers for that small handful of conferences in your industry. Take action to expand your reach and influence!
Research groups and organizations where your ideal clients hang out. (Most groups host regular meetings, lunch & learns, webinars and conferences. They are starving for valuable content for their members.)
Reach out and propose a presentation with a timely topic. Include three to five bullets of reasons that it is of interest to the audience and include your speaker sheet.
Speaking is powerful tool for positioning you as an authority and leveraging your valuable time. You can put it to work for you!
Your fame boosting assignment:
This week, create your own speaker sheet. Then, do a little research to find five organizations and use the secret – ASK!