4HashtagsWhen it comes to reaching journalists through social media, Twitter rules and Facebook drools.

Oh, I know it sounds crazy…after all, Facebook drives 10 times the traffic of Twitter for news articles.

But it’s true.

“…journalists — and, quite often, the organizations that employ them — clearly prefer Twitter…. It’s true for every journalist I know, and it’s true for me, too.” Ezra Klein

Twitter is where journalists follow, tweet and comment on each other’s stories.

And that means that you should be there, too.

But here’s the best part of this news:

You don’t have to spend the entire day on Twitter, furiously reading every tweet to take advantage of the little blue bird as a publicity tool.

Hail to the hashtags

If you are interested in getting more attention to grow your brand, start with the right tools. Hashtags are one of the easiest resources to use to find journalists and bloggers who want what you’ve got: advice, information and experience.

The hashtag is that funny little crosshatch symbol, followed by letters, a word or group of words.

(Or for us old-schoolers, it’s that symbol formerly known as “the pound sign.”) On Twitter and other social media platforms, the hashtag is used to organize content around a certain topic or event.

Here’s how you can use hashtags: 

  • You can search for hashtags and then follow the virtual conversation happening around that topic.
  • You can create hashtags for your own events or topics, to generate online conversations around your topic.

I’m on the board of a women’s business group, WXW, and we promote our events with hashtags like #WXWbusiness and #WXWForum15.

Hashtags are also used to generate conversation around a trending topic, a joke, an event or a movement. Whether it’s pure fun, like #Mailkimp or commentary on social issues like #YesAllWomen or world events like #BringBackOurGirls, hashtags help to draw attention online.

And if you want to draw a little online attention, here are four hashtags to follow for PR opportunities:

1. #Journorequest

Who uses #journorequest? Journalists looking for information, case studies, expert quotes or products for articles they are writing.

#journorequest tweetGive #Journorequest a quick search to see if there are requests you can respond to.

And next, scroll through the tweets to find features writers you want to follow on Twitter.

2. #PRrequest

#PRrequest is similar to #journorequest; it was created for reporters to connect with information and experts. However, most of the requests are now coming from bloggers requesting free items to review online. *Sad face.*

3. #Bloggerrequest

This hashtag was created by Swedish fashion blogger transplanted in the UK.


In the founder’s words, “#bloggerrequest connects websites and brands with bloggers.”

The bulk of the requests are for UK bloggers and brands in fashion, design and decor, so if that’s you, get on it, please.

3. #HelpAReporter

Help a Reporter Out or HARO, for those in the know, is a web-based reporter-source matching service. You can visit http://www.helpareporter.com/ and sign up for 3x daily updates. (Get a little help on using HARO here.)

#HelpaReporter tweet

4. #UrgHaro

#UrgHaro is just an abbreviation of ‘Urgent Help a Reporter Out.’

Tweets marked with the hashtag #UrgHaro mean that the journalist is looking for a source NOW.

It might be that she or he’s looking for a witness or subject matter expert to comment on a breaking news topic. Or, they’re under deadline. Act fast!

052915_HAROTweet5You never know what special talents or experience could land you media coverage:

UrgHaro Tweets

Bonus tip: You can also use the same hashtags to pitch your own story ideas or quotes to journalists and bloggers.

Your fame boosting assignment:

This week, do quick searches for each of these hashtags to see what journalists and bloggers are looking for. If you see a request you can fulfill, jump on it!

(If you use a Twitter management tool, like Hootsuite or Tweetdeck, make it easy on yourself and set up a separate stream just for tweets that use those four PR hashtags.)

Oh, oh, oh, the places you’ll go, superstar!


  1. Jacki on May 29, 2015 at 5:22 pm

    Thanks for sharing those great Twitter tips, Lori. Those are some very useful hash tags for anyone looking for more publicity.

    Another great resource for finding radio and podcast interviews is @radioguestlist or on the web at http://www.RadioGuestList.com.

    It’s kind of like HARO but for radio and podcast publicity only, so it’s great for anyone who likes broadcasting PR to get interviews on the air.

  2. Kathy on June 2, 2015 at 12:14 pm

    Love these tips, Lori! Thanks for a great post:)

  3. Kathleen Watson on June 2, 2015 at 5:40 pm

    Ah, yes, the “pound sign”. Who knew it would be nostalgic?

    Thanks for the suggestions on hashtags to follow, Lori. I’m off to schedule my fame-boosting assignment!

  4. Nancy Tierney on June 3, 2015 at 6:32 pm

    Fantastico! Another great and super-helpful post. Especially those 4 hashtags to follow. Thank you!

  5. Kelly on June 8, 2015 at 10:33 am

    Great strategies! I just thought of something too! Not only can I follow them and the hashtags… But create a twitter “list” that I can check daily in like 2 minutes! Booyah!

  6. Dorothy Pang, Fertility Coach & Acupuncturist on June 17, 2015 at 6:14 pm

    Thanks for these very simple to follow directions! I love it when steps are easy to follow and very straightforward. It shows respect for the time of others’.

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