Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. (Be sure to sign up in the box on the right to get on the VIP list for free tips and training, delivered straight to your inbox.)

Have you jumped on the hottest online trend going? Or are you still stuck in 2010?

Use visuals to grab attention on the web

It’s all about the visual. Here are the facts:

  • Blog posts with images generate more traffic.
  • The most shared and clicked-on links on Twitter are images.
  • Images on Facebook generate more reach, views, and interactions.
  • The exploding popularity of Tumblr, Instagram and Pinterest (all image-centric online platforms)
  • Facebook, LinkedIn and Twitter have all increased the size and number of images they feature.

Looking at the trends across web content and social networks, one thing is clear – visual content can break through our overloaded attention spans more easily than written material.

So, what does this mean to you? As a professional who wants to be famous in your field, one of your goals is to grab your audience’s attention and hold it, so that you can demonstrate your know, like and trust factor.

You know what you need to do.

Go visual.

Yes, visual images get people’s attention quickly. But it’s not just about combating short attention span syndrome.

It’s about getting your message heard.

They also help us learn faster and make the ideas stick better.

Images help us tell stories.

I’ve got five ways that any fame-seeking professional can put the power of visuals to work for them.

1. Quotes and soundbites. 

Inspirational, motivational or humorous, we love to share quotes, especially on social media. And if you’re a professional creating a celebrity platform around your personal brand and your business, you probably have some of your own soundbites. Grab more eyeballs, get more mileage (and even a few shares) by making them visual.

Make your quotes & soundbites visual

You don’t have to be a graphic artist to whip up these high impact messages. Free online tools like PicMonkey make it dead simple to create these.

2. Facts, Stats or Lists.

Spice up your dry facts and spark sharing for your stats by converting them into an image.

Do this on your basic webpages, too. Number of employees? Locations? Make ’em visual!

21 Suggestions for Success

3. Blog post images.

Blog posts with images get more views. And more views mean that more people are being exposed to your message and your expertise.

It’s a Good Thing.

Images boost views on blog posts and articles

Snap your own images with Instagram, use stock images (I like Stockfresh) or find free images online, offered under Creative Commons licensing on sites like Flickr.

4. Book, white paper or article.

Online marketing expert, Jeff Bullas said in a post that “articles with images get 94% more total views.”

94% more.

Instead of just linking to the text-based title of your fame building piece of content, grab attention (and online real estate) by using an image of the cover and linking it to your Amazon page, white paper download or pdf article.

Use a cover image as the link to your article, report or white paper.

Want to get really fancy-pants on a shoestring budget? Use a free online tool like 3 D Pack to make your content image 3 dimensional.

5. Press releases

Including a photo and a video in a press release increases views by over 45%, says Bullas.

What are you waiting for? You know what you need to do!

Your fame boosting assignment:

This week, review your website. If you’re not taking advantage of the visual revolution, add one new image to each page. And if you’re posting press releases, articles or talking about numbers, add some visuals to the mix. Presto – you’ll be the name in everybody’s news feed!




  1. Stephanie on March 1, 2013 at 1:18 pm

    This post is a great reminder for me to use images in these pieces, and I never thought of adding images to a press release. I normally send it along side a release.

  2. Nancy Tierney on March 5, 2013 at 7:17 pm

    Oh, you did it again! These are great tips. Thank you for the killer resources, too.

  3. Janine Sarna-Jones on March 6, 2013 at 7:51 am

    What great tips! Thanks so much for sharing these resources!

  4. Sarada Chaudhuri on March 6, 2013 at 11:07 am

    I love this Lori! I’m going to start adding more images straight away! I love the PicMonkey tip – there’s so many bite-sized tips I can make into visuals!

  5. Sandi Gordon on March 6, 2013 at 5:55 pm

    More amazing tips to get famous easily without spending a fortune! Invaluable content – thanks!!!!

  6. Linda on March 6, 2013 at 8:10 pm

    Thanks so much Lori! I’ve wanted to find a site like 3D Pack for a while and haven’t taken the time. Now I no longer have an excuse!

  7. Laura on March 7, 2013 at 9:29 am

    I’m actually feeling guilty know when i DON’t Throw an image up with a post!!!!!! This is a great reminder for me 🙂

  8. Lori Manns on March 7, 2013 at 6:00 pm

    Thanks for this post Lori. I’ve actually made a habit out of posting lists and images on my blogs now. Going visual is definitely a must for on-line marketing.

  9. Bart on March 10, 2013 at 3:40 am

    Lori, thx for the reminder and the resource links. Any thoughts on the quantity of images in blog posts? The more the better or?

    And yes I should add more pictures on Facebook updates.

  10. Kelly on March 10, 2013 at 1:09 pm

    Images! great reminder… I was just having this discussion with someone the other day! Fantastic content!

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